Add username and icon_url for slack/mattermost integration

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Description

In Mattermost/Slack there is no special image and no name for incoming webhook messages.

Proposal

GitLab should set the icon_url to either GitLab logo or to the projects logo. And the username to GitLab.

Links / references

API references:

• https://docs.mattermost.com/developer/webhooks-incoming.html (scroll down)
• https://api.slack.com/incoming-webhooks