diff --git a/erpnext/controllers/website_list_for_contact.py b/erpnext/controllers/website_list_for_contact.py
index 14e37cf3a6ceda50c27eb0eadaab50f974ba80b0..c2932e778074bb4f2a57f5e5adf5d71c07ee5a1a 100644
--- a/erpnext/controllers/website_list_for_contact.py
+++ b/erpnext/controllers/website_list_for_contact.py
@@ -312,4 +312,4 @@ def add_role_for_portal_user(portal_user, role):
 		return
 
 	user_doc.add_roles(role)
-	frappe.msgprint(_("Added {1} Role to User {0}.").format(frappe.bold(user_doc.name), role), alert=True)
+	frappe.msgprint(_("Added {1} Role to User {0}.").format(frappe.bold(user_doc.name), _(role)), alert=True)