diff --git a/erpnext/projects/doctype/project/project.py b/erpnext/projects/doctype/project/project.py
index 6f5b44f328085a495a7e94f1b1d3fe3fa65c62eb..d373e3a82bb5efb16573c1a68917b935e32bd11d 100644
--- a/erpnext/projects/doctype/project/project.py
+++ b/erpnext/projects/doctype/project/project.py
@@ -9,7 +9,7 @@ from frappe.desk.reportview import get_match_cond
 from frappe.model.document import Document
 from frappe.query_builder import Interval
 from frappe.query_builder.functions import Count, CurDate, Date, Sum, UnixTimestamp
-from frappe.utils import add_days, flt, get_datetime, get_time, get_url, nowtime, today
+from frappe.utils import add_days, flt, get_datetime, get_link_to_form, get_time, get_url, nowtime, today
 from frappe.utils.user import is_website_user
 
 from erpnext import get_default_company
@@ -357,22 +357,19 @@ class Project(Document):
 			frappe.db.set_value("Project", new_name, "copied_from", new_name)
 
 	def send_welcome_email(self):
-		url = get_url("/project/?name={0}".format(self.name))
-		messages = (
-			_("You have been invited to collaborate on the project: {0}").format(self.name),
-			url,
-			_("Join"),
-		)
+		label = f"{self.project_name} ({self.name})"
+		url = get_link_to_form(self.doctype, self.name, label)
 
-		content = """
-		<p>{0}.</p>
-		<p><a href="{1}">{2}</a></p>
-		"""
+		content = "<p>{}</p>".format(
+			_("You have been invited to collaborate on the project {0}.").format(url)
+		)
 
 		for user in self.users:
 			if user.welcome_email_sent == 0:
 				frappe.sendmail(
-					user.user, subject=_("Project Collaboration Invitation"), content=content.format(*messages)
+					user.user,
+					subject=_("Project Collaboration Invitation"),
+					content=content,
 				)
 				user.welcome_email_sent = 1