Terms and Conditions

Disclaimer

Engaging with the Gene Keys materials is a personal journey of investigation and exploration that should not be entered into lightly. The materials are designed for your inspiration. They are to be used with the understanding that the publisher is not engaged to render any type of psychological or other professional advice. The publisher shall not be liable for any physical, psychological, emotional, financial, or commercial damages. The content of the materials is the sole expression and opinion of its author(s), and not necessarily that of the publisher. No warranties or guarantees are expressed or implied by the publisher’s choice to include any of the content. You are fully responsible for your own choices and actions.

Thank you for respecting the dedicated work that went into these teachings, and refrain from publicly posting or sharing the course materials.

Terms and Conditions

for use of Gene Keys website

1.Introduction

Welcome to genekeys.com

This page tells you the terms on which you may use our website genekeys.com, whether as registered user or guest. Please read carefully before use.

By using the site, you accept the terms and agree to them. If you don’t accept them, please don’t use the site.

In these Terms and Conditions “us”, “we” or “our” means Gene Keys Ltd; and “you” or “your” means the purchaser of one of our products/services and/or the user of the genekeys.com website.

2.Who We Are

genekeys.com is operated by Gene Keys Ltd, a UK Limited company registered in England under company number 10496695.

Some important details about us:

Our registered office is at: 13 Freeland Park, Wareham Road, Poole, BH16 6FA

Our VAT number is: GB367607371

3.Use of the Site

You have permission for temporary use of the site, but we can withdraw or change our service at any time.

You must treat all identification codes, passwords and other security information as confidential. If we think you have failed to keep confidentiality, we are allowed to disable any security information (including your passwords and codes).

You agree to follow our Acceptable Use Policy.

If you allow anyone else to use our site with your login, they are also subject to the terms & conditions here.

Only use the site as allowed by law and these terms. If you don’t, we may suspend your usage, or stop it completely.

We frequently update the site and make changes to it, but we don’t have to do this, and material on the site may be out-of-date. No material on the site is intended to contain advice, and you shouldn’t rely on it. We exclude all legal responsibility and costs for reliance placed on the site by anyone.

We follow our Privacy Policy & GDPR Policy in handling information about you.

By using the site, you agree to us handling this information and confirm that data you provide is accurate.

If you order goods or services from us through the site, your order will take place under our Terms and Conditions of Supply.

4.Intellectual Property Rights

We are the owner or licensee of all intellectual property rights in the site (for example the copyright and any rights in the designs) and in any of the material posted on it. They are protected by copyright.

You are allowed to print and download extracts of any page on the site for your personal reference, but not for commercial use without a licence from us. You must not alter anything, or use any illustrations, video, audio or photographs separately from the text that goes with them.

If you breach these terms, you lose your right to use our site, and must destroy or return any copies you have made.

Regarding Integral Human Design (IHD) Copyright

Integral Human Design (IHD) is a major long-term project of Richard Rudd, Werner Pitzal and others. The IHD material is central for the evolution of this project that will be released in 2025.

The IHD brand and associated materials are copyrighted and unavailable for professional use, except for people who completed a full IHD training with Laura Pitzal-Bluma and Werner Pitzal in the past. IHD terms and keynotes relate to the Bodygraph and include any images and words used to the describe the IHD centers, circuits (streams of consciousness), and channels (specializations) in the spectrum of shadow – gift (potential) – siddhi (essence). The IHD keynotes are only available for your personal contemplations and inspirations. They cannot be used for products, publications, courses, online courses, mentorship programs (or the like) that are based on these IHD keynotes or contain them. 

Some IHD materials are displayed as resources on genekeys.com and on integralhumandesign.net but are still held within the copyright and cannot be remixed or repurposed in any outside context without expressed and written permission by Richard Rudd or Werner Pitzal.

5.Our Legal Responsibility to You

We do not guarantee the accuracy of material on our site. As far as legally possible, we exclude legal responsibility for the following:

Any loss to you arising from use of our site

Loss of income, profit, business, data, contracts, goodwill or savings.

We also exclude, as far as legally possible, all terms and warranties or promises implied by law or by statutes.

We don’t exclude legal responsibility for death or personal injury owing to our negligence, or legal responsibility for fraud or fraudulent misrepresentation, or for anything else where exclusion is not allowed by the law.

6.Uploading to our Site

If you contact other users of our site or upload material to it, you must follow our Acceptable Use Policy, which sets out standards for usage. You agree to reimburse us for any costs or expenses we incur as a result of any breach of this term.

Material that you upload will be regarded as non-confidential and not owned. This means that we can copy it, distribute it, and show it to other people for any purpose. You agree that if anyone else claims to own the material, or says that it breaches their rights, we can give them your identity.

We won’t be legally responsible to anybody for the accuracy of material that you upload to the site, and we can remove it at any time if we think it doesn’t follow our Acceptable Use Policy.

7.Computer Offences

If you do anything which is a criminal offence under a law called the Computer Misuse Act 1990, your right to use the site will end straightaway. We will report you to the relevant authorities and give them your identity.

Examples of computer misuse include introducing viruses, worms, Trojans and other technologically harmful or damaging material.

You mustn’t try to get access to our site or server or any connected database or make any ‘attack’ on the site. We won’t be legally responsible to you for any damage from viruses or other harmful material that you pick up via our site.

8.Links to Our Site

You are allowed to make a legal link to our website’s homepage from your website if the content on your site meets the standards of our Acceptable Use Policy. We can end this permission at any time.

You mustn’t suggest any endorsement by us or association with us unless we agree in writing.

9.Links From Our Site

Links from our site platform to other websites are for information only. We don’t control them and don’t accept responsibility for other websites or any materials found upon them or any loss you suffer from using them.

10.Variation

We change these terms from time to time and you must check them for changes because they are binding on you.

11.Trade Mark

‘Gene Keys’ is our registered trademark.

12.Applicable Law

12.1 The Parties will use their best efforts to negotiate in good faith and settle any dispute that may arise out of or relate to this Agreement or any breach of it.

12.2 If any such dispute cannot be settled amicably through ordinary negotiations between the Parties, or either or both is or are unwilling to engage in this process, either Party may propose to the other in writing that structured negotiations be entered into with the assistance of a fully accredited mediator before resorting to litigation.

12.3 Within 14 days of the appointment of the mediator, the Parties will meet with the mediator to agree the procedure to be adopted for the mediation, unless otherwise agreed between the parties and the mediator.

12.4 All negotiations connected with the relevant dispute(s) will be conducted in confidence and without prejudice to the rights of the Parties in any further proceedings.

12.5 If the Parties agree on a resolution of the dispute at mediation, the agreement shall be reduced to writing and, once signed by the duly authorised representatives of both Parties, shall be final and binding on them.

12.6 Any dispute shall not affect the Parties’ ongoing obligations under the Agreement.

12.7 The English courts have the only right to hear claims related to our site, and all disputes are governed by English law.

13. Forum Use

We expect all those who participate in our website forums to respect each other’s postings as confidential. We are not, however, able to guarantee that anything posted in our forums will be kept confidential by other users.

We are not responsible for the content or accuracy, or for any views expressed in any posts submitted by users.  Any such views or content represent the views and values of the relevant user, and do not necessarily reflect our views and values.

14. Guided Meditations Disclaimer

You acknowledge and agree that when you participate in any of our guided Meditations, either live or pre-recorded, that we are not rendering professional advice of any kind to you personally, including without limitation, medical, psychological, emotional, relationship or personal growth advice, counselling, therapy, treatment or coaching but are merely providing general education and information to you about wellness topics. You acknowledge and agree that when participating in any of our guided Mediations, there is the possibility of physical injury and/or emotional distress, and you assume the risk and responsibility for any such results, and you agree that you are fully responsible for your own state of health, physical condition and wellbeing.

Please ensure that (1) you have no health or fitness problems (including, but not limited to, cardiac irregularities; spells of dizziness; high or low blood pressure; asthma or other breathing difficulty; diabetes; epilepsy or other condition); (2) you are not taking any medication which may affect your ability to safely participate in the Meditation and you do not do the Meditation under the influence of drugs and/or alcohol; and (3) please ensure that you are not pregnant as not all Meditation practices will be suitable for pregnant women.

Nothing in this disclaimer seeks to limit or exclude our liability for death or personal injury caused by our negligence (including that of our employees, agents or sub-contractors), or for fraud or fraudulent misrepresentation.

15. Shop

Prices listed in our website shop are in USD and include all taxes where applicable

16. Refund Policy

We understand these teachings may not be for everyone. If you are dissatisfied with your purchase of one of our online digital courses or the purchase of a place on one of our virtual retreats, you can cancel your purchase and request a refund within the following windows.

• For current online digital courses – up to 30 days from the date of your purchase
• For online retreats – 30 days from the start of the retreat
• For pre-sale products – 30 days from the day you get access to the official content (ie – the public launch date)

We may offer you the option of either a refund or a coupon to redeem in our web shop at a later date.

No refunds available for in-person events. For more information on our policy for IN-PERSON events please visit this link – https://genekeys.com/docs/refund-cancellation-policy-for-in-person-events/

17. Change of Hosts on Virtual Retreats

On all our virtual retreats, we reserve the right to substitute any of our advertised hosts with others to hold and run the retreat at any point before or during the retreat.

18. Single Account Use

All participants are asked to purchase their own copy of our online courses and virtual retreats, and create their own separate unique logins. Only single use accounts will be eligible for future event pre-requisites, or other programme discounts and opportunities.

If you would like to purchase an online course for a friend or family member, you can use this product and send them a voucher code.

At the heart of the Gene Keys is the vision of Syntropy, Generosity, and Service with our Scholarship Programme  to offer scholarships to those in financial need.

19.Indemnification

Upon completion of your course, you may refer to the content that you have learnt for the purposes of discussion and reflection. If you wish to guide others through the content you must first have purchased and completed our Guides Programme here. Any public reference you make to the content must not be attributed to us and you must inform the recipient(s) that your views are your own and are not consented to or agreed to by us. In the event that a claim is made against us by a third party as a result of a public reference or disclosure of the content, you hereby indemnify us and hold us harmless in relation to any and all losses incurred including the reimbursement of legal fees.

20. Disclaimer

20.1 This disclaimer applies to all our materials, in whatever format they appear:

Engaging with the Gene Keys materials is a personal journey of investigation and exploration that should not be entered into lightly. The materials are designed for your inspiration. They are to be used with the understanding that the publisher is not engaged to render any type of psychological or other professional advice. The publisher shall not be liable for any physical, psychological, emotional, financial, or commercial damages. The content of the materials is the sole expression and opinion of its author, and not necessarily that of the publisher. All the presenters / hosts on any of our live events speak in their own name, and not that of the publisher. No warranties or guarantees are expressed or implied by the publisher’s choice to include any of the content. You are fully responsible for your own choices and actions.

21. Contact Us

Please email us at publishing@genekeys.com to contact us about any issues.

22. Jurisdiction

These Terms and Conditions shall be governed by, and construed in accordance with, the laws of England and Wales. Any dispute, controversy, proceedings or claim between us relating to this disclaimer shall be subject to the non-exclusive jurisdiction of the courts of England and Wales.

23. Artificial Intelligence

In this time of Great Change, we recognize the transformative power of coherent, human-centric and trustworthy use of artificial intelligence (AI) and its profound impact on the world including our community, our creative collaborators and our dedicated team members.  

The Gene Keys Companies (Gene Keys Group Ltd, Gene Keys Publishing Ltd and Gene Keys Ltd) aim to align all aspects of their respective business, and their response to these changes in the spirit of the Gene Keys Approach and Noble Code, and in compliance with the existing and future legal regulatory requirements such as the new EU AI Act with its worldwide effect. 

Team 64, the team behind the Gene Keys organisation, strives to model and uphold these values in our use of AI tools. 

• Transparency – Gene Keys books, courses and products do not use AI-generated text. When we develop and/or use any AI systems, we will ensure that such are developed and used in a way that allows appropriate labelling, traceability and explainability, while making all users aware if and when they are interacting with an AI system.  

• Honour – We respect authorship and honour the source. Gene Keys Publishing Ltd. does not permit content from our books, courses, or website material to be used by AI or machine-learning systems without expressed consent, for any purposes, including training. 

• Privacy, Consent and Data Governance – Community contributions and customer participation in genekeys.com offerings are not being monitored or used in any AI or machine-learning systems. Any potential future projects that include AI learning will ask for explicit consent first.  

• Legal and regulatory requirements – We will continue to keep abreast with the changing legal and regulatory landscape, as this may apply to The Gene Keys Companies, especially requirements related to data governance, human agency and oversight, technical robustness, safety, diversity, non-discrimination, fairness and accountability. We will duly inform all deployers of the capabilities and limitations of any AI systems and affected persons about their rights.  

• Integrity – We are committed to review and update our policies in collaboration with experts to support a safe space for our community contemplation and ensure protection against any potential harmful effects of AI. 

• Synthesis with Playfulness – When AI tools may be used in our future projects, we invoke the gift of delight with the magic of synchronicity and synthesis as an inspirational aid to human art-making instead of replacing it.  

PROHIBITION OF ARTIFICIAL INTELLIGENCE USE BY THIRD PARTIES: Any use of The Gene Keys Companies materials and publications such as books, texts, products, courses, transcripts of events, audios, videos, images, websites, or other resources in whatever form to develop, train, re-train, test and validate the artificial intelligence systems and any related technologies is expressly prohibited. The Gene Keys Companies reserve all its rights to enforce any such prohibited and unauthorized use.  

Click here to learn more about Gene Keys Approach to AI

Thank you.

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Privacy Policy

This privacy policy sets out how Gene Keys Ltd (herein referred to as ‘Gene Keys’) uses and protects any information that you give Gene Keys when you use this website.

Gene Keys is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Gene Keys may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st May 2019.

Triple Flame App – Data not linked to you

The Triple Flame app may collect some data for analytics, app testing, crash-logging (henceforth referred to as ‘crashlytics’), and core app functionality. This data is not linked to you, and is anonymously submitted.

Submitted data pertaining to the correct working of the “live counter” feature within the app consists of the following fields:

• pause start date (ISO GMT)
• pause end date (ISO GMT)
• pause length
• anonymous id (to count unique number of people)
• pause timezone

Submitted data pertaining to app analytics are anonymous and not linked to you, nor your device. Anonymous data gathering is enabled by default, and can be disabled in the settings of the app. Disabling anonymous data gathering also disables all services related to anonymous data analytics, including the aforementioned “live counter” feature of the app.

Gene Keys gathers anonymous app data to know what resources (like text, videos, audio files) app users listen to and read, allowing Gene Keys to optimize app content, such that it maximises value to the community and purpose of the app. Gathered data is also used to measure conversion rates, user journey mapping, and infrastructure management. In the name of transparency, anonymous app event types are listed which may be gathered during app operation:

• Pause audio listen
• Resource view & call-to-action view
• Schedule setting
• Privacy setting & privacy policy page visit
• Chosen notification sound
• App credit page visit
• App support page visit
• Coarse Approximate Location when pausing

The app may gather anonymous coarse approximate location gathering during pausing, if the user has explicitly allowed this in the settings of the app. The coarse approximate location is gathered to empower future feature development, like showcasing pausing people on a globe-like structure, or map, in real-time. Further, coarse approximate location data may be used for analytics purposes.   Submitted data pertaining to crashlytics is not linked to you, and is being gathered by a third party provider: Firebase Crashlytics Services. Crashlytics allows Gene Keys to gather device info right as crashes happen, which give insight to the nature of crashes, empowering Gene Keys with adequate insights towards fixing bugs, and building the best possible app for the users. Gene Keys has no insight nor control over how Firebase Crashlytics Services uses gathered device information, and hence the reader is reffered to the privacy policy of Firebase Crashlytics Services. The app provides the capability to disable crashlytics in the settings of the app.   Gene Keys’ anonymous data gathering services operate on the basis of randomly generated identifiers, which are not linked to you, nor your device. We have no capability of linking these randomly generated identifiers to you, nor your device. Gene Keys provides the user the option to fully reset the Triple Flame App, which generates new anonymous identifers, which are not contingent on previous versions of the app, nor on previously generated anonymous identifiers.

Genekeys.com – Data linked to you

When you subscribe to email lists or purchase a product on our website, we may collect the following information:

• • your name and / or nick-name
  • contact information including email address and mailing address
  • demographic information such as location, postcode / zipcode, preferences and interests
  • other information relevant to customer surveys and/or offers
  • data provided for your hologenetic profile 
  • app usage data logs for improving user experience – this data anonymized and unidentifiable to you as an individual user

•  

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• • Internal record keeping.

• • We may use the information to improve our products and services and to customise the website according to your interests.

• • We may periodically send promotional emails (if you have given us your email address or bought a product from us) about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

• • You always have the right to opt-out of receiving these emails.

• • You always have the right to delete your account and request for information from your account to be removed from our records.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. 

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. We also use cookies to reward affiliates whose link you may have used to get to our website. We offer affiliates a commission of any successful sale of products from our website. This is a way to support our Gene Keys Guides & Network Partners, while also sharing the teachings far and wide. 

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. Where we provide a link to another website or platform that includes a ‘Donate’ button, please note that we are not able to verify the authenticity of the platform nor endorse the recipient. You need to do your own due diligence before you make a decision to donate.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• • when using the Hologenetic Profile, you do not have to put in your real name. You can use a made-up name or nick-name. 

• • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at support@genekeys.com

• • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

• • You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Gene Keys Ltd, 13 Freeland Park, Wareham Road, Poole, BH16 6FA, UK.

• • If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at support@genekeys.com. We will promptly correct any information found to be incorrect.

GDPR Website Policy

Gene Keys Ltd (“we,” “us,” “our”) is committed to protecting your personal data and respecting your privacy. This policy explains how we adhere to the General Data Protection Regulation (GDPR) and related standards, including ISO 27001:2013 and PCI DSS, to safeguard the personal data of individuals visiting or using our website. It complements our Privacy Policy and outlines our practices regarding data collection, processing, security, and user rights.

Applicability

This GDPR Website Policy applies to all individuals residing in the European Union (EU) and the United Kingdom (UK) who interact with our website, regardless of their nationality or location.

Data Protection Principles

We adhere to the following data protection principles:

1. Lawfulness, Fairness, and Transparency: Processing data lawfully, fairly, and in a transparent manner.

2. Purpose Limitation: Collecting data for specified, explicit, and legitimate purposes.

3. Data Minimization: Ensuring data is adequate, relevant, and limited to what is necessary.

4. Accuracy: Keeping personal data accurate and up to date.

5. Storage Limitation: Retaining data only for as long as necessary.

6. Integrity and Confidentiality: Protecting data against unauthorized access, loss, or damage.

7. Accountability: Being responsible for and able to demonstrate compliance with these principles.

Data Collection and Purposes

We collect only the personal data that is necessary to provide you with our products and services, process your orders, and ensure a smooth user experience. Specifically, we may collect the following personal data when you interact with our website or place an order:

1. Identification and Contact Details: Such as your name, email address, dob, laction, billing address, and shipping address. These details are essential for processing orders, delivering products, providing customer support, and communicating updates about your purchase.

2. Payment Information: Such as credit/debit card details or other payment method information, processed securely to complete your transactions and fulfill your orders.

Legal Bases for Processing

Under GDPR, we rely on the following lawful bases for processing your personal data:

1. Contractual Necessity (Article 6(1)(b)):

2. Identification and Contact Details: Processed to fulfill orders, provide customer support, and communicate updates.

3. Payment Information: Processed to complete transactions securely under PCI DSS Compliance.

4. Legal Obligations (Article 6(1)(c)):

5. Order-Related Data: Retained for up to seven years to meet tax and accounting requirements.

6. Consent (Article 6(1)(a)):

7. Marketing Communications: Processed when you explicitly opt-in to receive marketing emails or newsletters. You can withdraw this consent at any time by contacting us at support@genekeys.com.

Third-Party Data Sharing and Transfers

We may share your personal data with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These third parties are obligated to protect your data and are restricted from using it for any other purposes.

International Data Transfers

All personal data is stored and processed within the United Kingdom. We do not transfer your personal data to countries outside the UK. If any future data transfers occur, we will ensure appropriate safeguards are in place in compliance with GDPR.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and provide personalized content. Cookies may be essential for website functionality or used for analytics and marketing purposes.

You can manage your cookie preferences through your browser settings. For more detailed information, please refer to our Cookie Policy.

Anonymized Analytics and Site Usage Data

We may collect anonymized usage data from our website to help us understand how users interact with our site, improve our services, and enhance the user experience. This anonymized data cannot identify you personally and therefore does not fall under the scope of GDPR. No personal data is used for analytics purposes, and no data subject rights are impacted by these purely anonymized metrics.

Data Minimization and Accuracy

We adhere to GDPR’s principles of data minimization and accuracy. This means we:

1. Collect only the personal data we need to fulfill your order, comply with legal obligations, or send you marketing communications if you have consented.

2. Keep your personal data as accurate and up-to-date as possible.

3. Offer you the opportunity to correct or update your information at any time by contacting us.

Data Retention

We retain personal data only as long as is necessary to fulfill your order, meet our legal obligations, or provide requested services. For example, we may keep order-related data for up to seven years to meet tax and accounting requirements. When your personal data is no longer needed for these purposes, we securely delete or anonymize it.

Data Security Measures

We take data security seriously and implement technical and organizational measures to protect your personal data from unauthorized access, misuse, alteration, or loss. These measures include, but are not limited to:

1. Encryption: Encryption of sensitive data, such as payment information, during transmission.

2. Access Controls: Ensuring that only authorized personnel can access personal data.

3. Regular Security Audits and Testing: Identifying and addressing potential vulnerabilities.

4. ISO 27001:2013 Alignment: Ensuring our information security management system follows internationally recognized best practices.

5. PCI DSS Compliance: Secure handling of payment card information.

All personal data is stored on secure servers located in the UK. We do not transfer personal data internationally. In the event of a data breach affecting personal data, we will notify the appropriate supervisory authority and any affected individuals in accordance with GDPR requirements.

Data Breach Notification Procedures

In the event of a data breach affecting personal data, we will:

1. Assess the Breach: Determine the nature and scope of the breach.

2. Contain the Breach: Implement measures to prevent further unauthorized access.

3. Notify Authorities: Inform the Information Commissioner’s Office (ICO) within 72 hours of becoming aware of the breach.

4. Inform Affected Individuals: Communicate with individuals affected by the breach without undue delay if the breach is likely to result in a high risk to their rights and freedoms.

5. Review and Improve: Analyze the breach to prevent future incidents and update security measures accordingly.

Your GDPR Rights

Under GDPR, you have several rights regarding your personal data. You may:

1. Right of Access: Request information about whether we hold personal data about you and obtain a copy of that data.

2. Right to Rectification: Ask us to correct inaccurate or incomplete personal data.

3. Right to Erasure (“Right to be Forgotten”): Under certain conditions, request the deletion of your personal data.

4. Right to Restrict Processing: Request that we limit how we process your data in specific circumstances.

5. Right to Data Portability: Receive your personal data in a machine-readable format and ask us to transfer it to another controller, where feasible.

6. Right to Object: Object to specific data processing activities, including receiving direct marketing communications.

Exercising Your GDPR Rights

To exercise any of your GDPR rights, follow the steps listed below. We will acknowledge receipt of your request within five business days and respond within one month to confirm the actions taken or provide further information. If you have any difficulties or additional questions, please contact us at support@genekeys.com.

Requesting Data Export:

1. Log in to Your Account: Visit our website and log in using your registered credentials.

2. Navigate to Account Settings: Go to Account Settings > Export Data to download a copy of your personal data.

Requesting Data Deletion:

1. Contact Customer Service: Send an email to support@genekeys.com with the subject line “Data Deletion Request.”

2. Confirmation Process: Once we receive your request, we will send a confirmation email to your registered email address. You must confirm your request to proceed with the data deletion process.

Marketing Communications

We will only send marketing emails or newsletters if you have explicitly agreed to receive them. You can unsubscribe at any time by using the “unsubscribe” link in the email or by contacting us at support@genekeys.com. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.

Obtaining and Managing Consent

When you opt-in to receive marketing communications, you do so through clear and affirmative actions, such as checking an opt-in box. We record your consent and provide options to manage your preferences at any time. To withdraw consent, you can use the “unsubscribe” link in our emails or contact us directly at support@genekeys.com. Upon withdrawal, we will cease processing your data for marketing purposes promptly.

No Legitimate Interests or Automated Decision-Making

We do not rely on “legitimate interests” as a separate lawful basis for processing your personal data. Additionally, we do not engage in automated decision-making or profiling that would produce significant legal effects for you.

Automated Decision-Making and Profiling

We do not engage in automated decision-making or profiling that affects your legal rights or significantly impacts you. Our data processing activities for analytics are limited to improving user experience and do not involve profiling individuals.

Anonymized Analytics and Site Usage Data

We may collect anonymized usage data from our website to help us understand how users interact with our site, improve our services, and enhance the user experience. This anonymized data cannot identify you personally and therefore does not fall under the scope of GDPR. No personal data is used for analytics purposes, and no data subject rights are impacted by these purely anonymized metrics.

Children’s Privacy

Our website is not intended for use by children under the age of 16. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal data without parental consent, we will take steps to delete such information promptly.

Accountability and Governance

We maintain records of our data processing activities, perform regular staff training at least annually, and conduct Data Protection Impact Assessments (DPIAs) where necessary. Our training programs cover data protection principles, handling personal data securely, and recognizing potential data breaches. By doing so, we demonstrate accountability and uphold the principles of GDPR, ISO 27001:2013, and PCI DSS. If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK: www.ico.org.uk.

Breach Documentation and Response

We have established documented procedures for responding to data breaches, including roles and responsibilities for our staff. These procedures ensure a swift and effective response to any incidents, minimizing potential harm and ensuring compliance with GDPR requirements.

Related Policies

For more information on how we handle cookies and other tracking technologies, please refer to our Cookie Policy above. To understand the terms and conditions of using our website and services, please review our Terms of Service.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Gene Keys. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Policy Updates

We may update this policy to reflect changes in our data handling practices, services, or legal requirements. Updated versions will be posted on our website, and we encourage you to review this policy periodically.

Contact Us

For any questions, concerns, or to exercise your GDPR rights, please contact us:

1. Email: support@genekeys.com

2. Mail: Gene Keys Ltd, 13 Freeland Park, Wareham Road, Poole, BH16 6FA, United Kingdom

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