THE FUTURE OF MARKETING

01

WELCOME

How AI is reshaping marketing,from the leaders living it.

The Future of Marketing

Your Hosts

Your Hosts

Mada Seghete

MadaSeghete

MadaSeghete

CEO & Co-Founder, Upside

CEO and co-founder of Upside, a next-gen revenue intelligence platform for B2B leaders. Previously co-founded Branch as CMO, scaling it to $100M+ revenue. Partner at XFactor Ventures investing in women founders.

Ethan Smith

EthanSmith

EthanSmith

Founder & CEO, Graphite Growth

Founder and CEO of Graphite Growth, a premium Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content, and AEO (Answer Engine Optimization). Ethan is also an adjunct professor at IE Business School.

Camille Ricketts

CamilleRicketts

CamilleRicketts

Partner, XYZ Venture Capital

Partner at XYZ Venture Capital, leading investments in product-led growth and go-to-market software startups. Previously the first marketing leader at Notion, and founder of First Round Review for First Round Capital.

EPISODES

Podcast

Ceci Stallsmith, CMO at Lovable

CeciStallsmith

CMO

Lovable

What It Takes to Market a Product When the Category Doesn't Fully Exist Yet

Sheila Vashee, Chief Marketing Officer at Figma

SheilaVashee

Chief Marketing Officer

Figma

Community Is the Moat: How Figma Turns Product Passion into Revenue

Kate Johnson, Chief Marketing Officer at Dscout

KateJohnson

Chief Marketing Officer

Dscout

AI, Alignment, And The Death Of Single-Touch Marketing

Sara Varni, Chief Marketing Officer at Datadog

SaraVarni

Chief Marketing Officer

Datadog

From Community To Revenue: Building An AI-First Marketing Engine

Dave Steer, Chief Marketing Officer at Webflow

DaveSteer

Chief Marketing Officer

Webflow

Trust Is The Ultimate Differentiator In The Age Of AI

Lena Waters, Chief Marketing Officer at Notion

LenaWaters

Chief Marketing Officer

Notion

Rethinking Workflows in the Age of AI

Meagen Eisenberg, Chief Marketing Officer at Samsara

MeagenEisenberg

Chief Marketing Officer

Samsara

Why the Best CMOs Think Like Operators, Not Marketers

Introduction to Future of Marketing, at

Introto FOM

Why Authenticity Beats Automation in Modern Marketing

Lindsey Irvine, Chief Marketing Officer at Square

Upcoming

LindseyIrvine

Chief Marketing Officer

Square

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Idan Koren, Chief Marketing Officer at Verkada

Upcoming

IdanKoren

Chief Marketing Officer

Verkada

Get Notified

Katrina Wong, Chief Marketing Officer at New Relic

Upcoming

KatrinaWong

Chief Marketing Officer

New Relic

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FOM
2025

San Francisco, CA

An evening of insights, networking, and conversations about the future of AI in marketing.

FOM 2025 Event

San Francisco, CA

An evening of insights, networking, and conversations about the future of AI in marketing.

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