Lab Studies

Interactive tool for exploring the scoring curve, Delta E calculations, and color generation range.

Side-by-side comparison of the CIE76 sigmoid scoring vs CIEDE2000 perceptual distance. Presets for edge cases.

Layout options for solo and multiplayer results. Names, scores, round breakdowns, head-to-head comparisons.

Comprehensive audit of every meta tag, OG image, share text, link preview, and clipboard behavior across Color and Sound. Apr 7.

Original side-by-side audit of OG images, share text, and daily share. Color vs Sound with gap analysis.

12 approaches to the "turn your sound on" overlay. Full-screen, partial, minimal, and creative variants.

A/B variants for the multiplayer challenge intro screen. Variant A won with 64.9% completion.

Share link generation, copy UX, and the viral challenge loop design.

Screen designs for daily challenge results, Wordle-style share preview, and daily leaderboard.

Provocative vs competitive vs neutral copy for social sharing previews. Provocative won +5%.

Variations of the auto-generated social preview image with personalized headlines.

How the social card renders across iMessage, Threads, WhatsApp, and Twitter.

Analysis of return rate, session depth, and what drives players to come back.

Primary and secondary button styles, hover states, and size variants.

Extended button explorations — outlines, ghost styles, icon buttons.

Loading spinner options for leaderboard fetches and async states.

12 spinner variations. Rainbow Ring (#10) was selected for production.

Notification toast designs — success, error, info, and rainbow variants.

IAB ad size exploration for Ezoic. Compare 320x100, 300x250, 728x90 in context across results, leaderboard, and desktop placements.

Same IAB ad size exploration adapted for the Sound game. Frequency round scores instead of color swatches, Sound branding.

Ezoic-approved placements with impression estimates. Results, Leaderboard, Multiplayer, Desktop — with size and position exploration.

7 consent banner options for Ezoic CMP. From invisible footer text to floating pills — all matching the dark UI. Mobile + Desktop.

Original Carbon Ads and AdSense mockups. Carbon was rejected. Kept for layout reference only.