Product Stories, THE VALUE OF DESIGN IN EVERYDAY LIFE

Top view image of Samsung Indus2 semi-automatic washer

With over 1.2 billion people, India is the 2nd most populous country on the planet. Despite record-breaking annual growth, disparities such as water and electrical shortages still occur in regions outside of major cities.

With such a high population density, multi-family housing is typically common. The crowded streets, humidity, and dust are not ideal conditions for washing clothes.

The laundry is hung out to dry in a house, located in India.

The burden of doing laundry / Indian women usually have to move their washing machine to the bathroom, where electricity and water hookups are present. Concerns about rusting and the use of limited space prevent the machine from being left in the humid bathroom. All clothes are pre-washed, scrubbed, and washed using recycled soapy water in order to reduce water consumption.

An woman is doing laundry in inferior condition.

The need for an India-specific washing machine

Our goal was to strengthen the usability and durability of a washing machine by understanding the culture of a local environment. The Indus2 Semi-Automatic Washer was delicately created with specific users in mind.