Conversational Agents pricing

Conversational Agents Pricing

Conversational Agents enables customers to easily create AI agents that provide proactive, personalized self-service and take on a greater volume of inquiries, enabling customer service representatives to focus on more specialized work. Customers can leverage both generative AI and deterministic logic while building agents.

Conversational Agents have three editions:

Essentials (also known as Dialogflow CX) - Deterministic agents built with intents and flows using Natural Language Understanding (NLU)
Standard: Agents that can be built with natural language instructions and use building blocks such as:
Playbooks
Data Stores
Generative fallbacks
Generators
Enterprise (coming soon): Our next generation, generative Conversational Agents platform that offers unparalleled multimodality (chat, voice, images), high-definition, human-like voices in 10 languages, and robust testing and observability features. The highly intuitive, low-code Conversational Agent builder is optimized for speed, integrating a builder, a multi-modal conversation simulator, tool building, evaluations, and tracing into a single, comprehensive interface. Thanks to an intuitive UI and pervasive AI Augmentation, Agent builders will achieve a time-to-value reduction of several orders of magnitude compared to prior generations.

For Dialogflow ES pricing, please see this page

Pricing Details

Conversational Agents charges for the aggregated count of requests (for Chat agents) or seconds of audio (for Voice agents). You only pay for what you use.

Agent Type	Essentials (Flows)	Standard (Playbooks)
Chat	$0.007 / 1 count	$0.012 / 1 count
Voice	$0.001 / 1 second	$0.002 / 1 second

Additional details

Conversation Turns: A turn is a single interaction within a conversation, defined as one user input paired with one agent response.
Requests: A request is defined as any API call to the Conversational Agents platform, whether direct with API usage or indirect with integration or console usage. Depending on the task and design of the agent, the number of requests needed for an end-user to accomplish a task can vary.
Sessions: A session is a conversation between an end-user and an agent. A session can be either a chat session or a voice session.
Chat session: A chat session only uses text for both requests and responses.
Voice session: A voice session uses audio for requests, responses, or both.
Data Store index storage: Free quota of 10 GiB per month, $5.00 per GiB of additional raw data per month
The index storage cost is applied to the total size of the raw data, sampled regularly and computed as an average for the month. Operations to refresh the data do not result in additional cost.
For website data store, storage is calculated as 500 kibibytes (KiB) * "number of pages on a website", where 1 KiB is 1,024 bytes. (500 KiB is ~0.000477 GiB; so data indexing pricing for a 1000 page website is $2.38 per month)
Design time requests: Free of charge. Examples include requests used to navigate the Visual builder or to list the set of available agent resources
If multiple types of Standard features, such as, Playbooks and Data Stores are used together, you are still charged for a single request (Chat) or the actual conversation duration (Voice).
The total billed audio duration is independent of any no-charge, non-audio processing (API latency, webhook processing, and so on) which may occur before, during, or after audio processing.
If a voice session has any requests that do not use the audio pipeline, these are charged as text requests

Hybrid Agent pricing scenarios

Customers can combine different agent building techniques, for example calling a Flow (Conversational Agents Essentials or Dialogflow CX) from a Playbook (Conversational Agents Standard). Billing for these ‘hybrid’ agents depends on the agent architecture. Conversational Agents billing aggregates per turn usage. Each turn is billed according to the features consumed.

Agent Type	Scenario	Charge Breakdown	Example
Chat	A Flow calls a Playbook, Data Store, Generator or Generative Fallback	Flow Requests: Charged for turns that use only a Flow. Playbook Requests: Charged for turns where a Playbook, Data Store, Generator or Generative Fallback is used	In a 5-turn conversation with 4 Flow turns and 1 Playbook turn, 4 Flow requests and 1 Playbooks request are charged (assuming 1 request per turn).
Chat	A Playbook calls a Flow	Playbook Requests: All turns in the conversation are charged as Playbooks.	In a 5-turn conversation, if a Flow is used in any turn, all 5 turns are charged as Playbooks requests only (assuming 1 request per turn).
Voice	A Flow calls a Playbook, Data Store, Generator or Generative Fallback	Flow Seconds: Charged for the duration of turns that use only a Flow. Playbook Seconds: Charged for the duration where a Playbook, Data Store, Generator or Generative Fallback is used	In a 40-second conversation with 30 seconds of Flow turns and 10 seconds of a Playbooks turn, 30 Flow seconds and 10 Playbooks seconds are charged.
Voice	A Playbook calls a Flow	Playbook Seconds: The entire conversation duration is charged as Playbooks.	In a 40-second conversation, if a Flow is used at any point, the full 40 seconds are charged as Playbooks audio only.

Free Trial

Free trial credits activate automatically when using Conversational Agents for the first time as a new user, and expire after 12 months. We currently offer the following credits:

Conversational Agents Essentials (Flows): $600
Conversational Agents Standard (Playbooks): $1000

Next Steps

To view your current billing status in the Cloud console, including usage and your current bill, see the Billing page. For more details about managing your account, see the Cloud Billing Documentation or Billing and Payments Support.

Read the documentation.
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With Google Cloud's pay-as-you-go pricing, you only pay for the services you use. Connect with our sales team to get a custom quote for your organization.