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Cooper Hollmaier

Cooper Hollmaier

Senior Product Manager | Growth • Platforms • eCommerce

I build platforms and growth capabilities that empower teams, enhance customer experiences, and deliver measurable business impact.

Career Arc

Foundation → Growth → Scaler → Leader

  1. Foundation: Marketing Coordinator, SEO Specialist, SEO Manager, SEO Program Manager — analytics, experimentation, growth mindset
  2. Builder: Product Manager, Accessibility — capability-building, platform-first thinking
  3. Scaler: Product Manager, Landing Pages — revenue impact, experimentation at scale
  4. Leader: Senior Product Manager, Design Systems & Navigation — platform leadership, enterprise enablement, systems thinking

Impact at a Glance

  • $11M+ incremental revenue through experimentation and growth optimization
  • $500K+ annualized operational savings through building durable platforms
  • Built REI's accessibility capability — 88% barrier reduction, 90% durable automated coverage
  • Platform ownership impacting 34M+ customers annually across navigation, landing pages, and REI's digital design system
  • Driving design system integration with DXP, unlocking self-service launches and future personalization

Recommendations

  • "His product instincts and strategic thinking consistently deliver impressive results." — Peer
  • "His ability to foster collaboration, maintain momentum, and bring people together in challenging environments makes him a steady and reliable force on the team" — Peer
  • "He brings the kind of energy we need: he's biased toward action, decisive, a natural storyteller, realistic, and super supportive of everyone on the team." — Peer

Core Focus Areas

  • Platform & Systems Product Leadership
  • Growth & Experimentation at Scale
  • Accessibility as a Product Capability
  • Enterprise Enablement & Organizational Change
  • Technical & Cross-Functional Leadership

Thought Leadership