News and How-Tos
Lexia Gets an A for Persona-Focused, Cross-Functional Marketing StrategyLexia Gets an A for Persona-Focused Marketing Strategy
Education-tech brand Lexia saw its audiences struggling with changes, from government-mandated reading requirements to the proliferation of AI. Putting those challenges at the heart of its campaigns (and its team structure) pushed the company to the top of its class.
byAnn Gynn
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