YouTube Official Blog

We know educators play an essential role inspiring curiosity in their students, and often rely on YouTube to enhance their lesson plans. In fact, 94% of teachers say they use YouTube in their role as a teacher¹. So we are committed to supporting teachers with an engaging library of high quality, age appropriate content taught by world-class creators.

Today, we’re excited to announce a new Music Education series, “Think Like a Musician”. This partnership combines the power of TED-Ed, a beloved learning channel, Education Through Music’s reputable curriculum, and professional artists to bring high-quality music education resources to teachers around the world. Each video will include comprehensive resources, such as a lesson plan and a rubric, enabling easy integration into classrooms. Every video will even include an interactive experience to encourage hands-on student engagement.

Educators can confidently share this high-quality content in classroom settings via the YouTube Player for Education, a distraction-free embedded video player that is integrated inside popular educational tools.

And for those not in the classroom, there is more to learn on YouTube. In fact, in the US, 92% of viewers report using YouTube to gather information and knowledge_². Lifelong learners can broaden their knowledge on anything from learning to code to baking bread. Check out youtube.com/learning to teach yourself something new.

We appreciate all the work that teachers do - whether you’re in the classroom or behind a camera - thank you for using YouTube to help teach the world!

^{1According to an Aug 2024 survey conducted by Ipsos in eleven markets (AU, BR, CA, DE, FR, ID, IN, JP, KR, UK, and US).}

^{2According to research by Oxford Economics}

The hydraulic press isn't just a piece of metalworking muscle anymore—it's become an unlikely superstar of online entertainment, thanks entirely to creators on YouTube. This content niche is a perfect example of how creators can take a heavy-duty mechanical tool and transform it into a globally addictive genre of oddly satisfying content and ASMR. The whole thing kicked off with pioneers like Finnish machinist Lauri Vuohensilta, who launched the seminal Hydraulic Press Channel, proving that the simple, dramatic destruction of a random object was a recipe for success. Since launching their channel in October 2015, Hydraulic Press Channel has received more than 6.5B views.* Today, that explosive original format lives on through channels like Crazy Hydraulic Press and the Shorts-exclusive Hydraulic Party, which deliver intense, beautifully satisfying clips of just about anything being compressed.

Today, on the 10th anniversary of the first video uploaded by Hydraulic Press Channel, we celebrate the genre that turned destruction into a form of art through our unique YouTube logo (also known as the Yoodle). Then, dive into our Shorts playlist for a dose of that oddly satisfying ASMR, and prepare to be crushed by the sheer volume of amazing content.

_{*Source: YouTube Data, Global, Lifetime}

On October 11, the NFL and YouTube are taking our celebrity flag football game overseas in an epic London matchup between two teams of creators, music artists, athletes and NFL Legends. Global music stars Aitch and Gunna will serve as team captains.

Team Gunna will be quarterbacked by global flag football star Diana Flores, have NFL icon Chad “Ochocinco” Johnson join as wide receiver, and feature a roster of YouTube Creators Deestroying, Khaby Lame, Speedy Morman, Jamie Laing, Sam Thompson, and Nella Rose, alongside additional surprise guests.

NFL Legend Ryan Fitzpatrick will take the field for Team Aitch, joined by an exciting lineup including YouTube Creator Adam W, U.S. flag football player Ashlea Klam, Tommy Fury, SV2, Jay Cinco, Mabel, and European women’s flag football champion Phoebe Schecter.

Catch all the action, kicking off at 7:00 p.m. BST on October 11, exclusively on YouTube.

Today, we’re introducing YouTube Labs — a new way for users to take our cutting edge AI experiments for a test drive.

YouTube Labs is a new initiative dedicated to exploring the potential of AI on YouTube. The first experiment, AI music hosts designed to deepen your listening experience by sharing relevant stories, fan trivia, and fun commentary about your favorite music on the YouTube Music app, is now live.

A limited number of US-based participants can test early prototypes and experiments and influence the future of YouTube. Sign up at www.youtube.com/new.

A new dedicated, cross party forum to champion the creator economy unveiled today at the YouTube Festival, an annual industry event in London. The new All-Party Parliamentary Group (APPG) will act as a vital bridge between the UK’s creators and Westminster. The group’s formation follows feedback from over 10,000 digital creators who took part in YouTube’s inaugural Creator Consultation earlier this summer.

The new APPG’s mission is to champion the significant social and economic contributions of UK creators while working with policymakers to deepen their understanding of the digital creator economy and advocate effectively for the sector. Two former Digital Ministers — Feryal Clark MP and Lord Ed Vaizey — will co-chair the cross-party group of parliamentarians taking part.

Creators are a dynamic and growing force within the creative industries with the potential to power a new era of innovation, contributing over £2.2 billion* to the UK economy and supporting over 45,000 jobs*.  However, the Consultation revealed that UK creator growth is significantly hampered by a lack of recognition. This is compounded by significant gaps in support - including skills, training, funding, studio space, and filming permits - which undermines creators' ability to innovate, reach new audiences, build their businesses, and support economic growth.

The forum will tackle the most pressing challenges and opportunities facing the sector, including skills, training and funding opportunities, improvements to filming infrastructure, alongside the need for greater government and industry representation. The new group will be run by the Digital Creator Association and Influencer Marketing Trade Body, both of which represent the interests of digital creator, with support from YouTube as the next step following the Creator Consultation. 

_{*2024 Oxford Economics Impact Report}