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In 2024, fans showed up for Wrapped like never before
Fans engaged with Wrapped

Shares of Wrapped content

Countries where fans experienced Wrapped

Say thanks with a personal Clip for your biggest fansYour fans had you on repeat all year—now is your chance to show them some love in return. All artists can upload a Clip by November 14 for a chance to be featured in their top fans’ 2025 Wrapped experience—including their personalized data stories, the part of Wrapped fans engage with most. Make the most of the moment your fans have been waiting for all year.
Thank you for changing my life.
BMF
SZA
thank you for listening.
HOT TO GO!
Chappell Roan
thank you or bring a part of this story and for listening this year! C,xoxo <333
DREAM-GIRLS
Camila Cabello
Thank you and hopefully I’ll see you on tour next year.
Houdini
Dua Lipa
This year has been incredible thanks to you!
Antologia
Shakira
Thank you for listening.
Miles On It
Marshmello, Kane Brown
💙💙💙
Timeless
Meghan Trainor
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Record your ClipLet fans know what their support meant to you in 2025.

In 30 seconds or less, thank your fans and:
  • Share a milestone from this year that you’re especially proud of, like a memorable fan moment, releasing new music or performing at a meaningful venue.
  • Reflect on your music journey by sharing the song from your catalog that changed everything or celebrating a track that’s recently had a resurgence.
  • Tell us what you can’t wait for in 2026, like teasing new music, upcoming live shows or creative projects you’re excited to explore.
  • UPLOAD BY NOV 14How to upload your Clip for Wrapped Last year, over 18,000 artists shared a Wrapped Clip—reaching hundreds of millions of listeners around the world.Record your Clip, then head to the Video & Visuals tab in Spotify for Artists to upload. It will go live when Wrapped launches, giving you the opportunity to be featured directly in your top fans’ 2025 Wrapped experience. Your Clip will stay live throughout the campaign, and we’ll handle taking it down after Wrapped ends.
    Record
    Film a vertical video (< 30s). Thank fans and share a milestone, reflect on your journey, or tease 2026. Keep it clean—no music, explicit content, logos, text, or filters.
    Success!
    Your Clip will be scheduled to go live with Wrapped—you’re all set!
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    LIVE EVENTS
    Spotlight your upcoming showsMore listeners will be checking out your profile during Wrapped. Make sure to keep your concert listings up to date so fans don’t miss the chance to see you live. You can add any missing shows through our ticketing partners.
    COUNTDOWN PAGES
    Let fans in on what’s coming nextHave a release scheduled for 2026? Wrapped is the perfect time to get fans excited about your next drop. Create a Countdown Page for your upcoming album or EP, making it easy for fans to pre-save via your artist profile, Home, the Upcoming Releases hub, and more.

    When the release goes live, pre-savers will be notified, and your music will go straight into their Library—helping you to drive week 1 streams.
    ARTIST PROFILE
    Get your artist profile Wrapped-readyMake sure your artist profile pops for fans during Wrapped. Here’s how:
  • Use Artist Pick to pin your favorite music video, or an artist playlist of your 2025 favorites.
  • Feature your merch on your profile so fans can easily discover and buy during peak Wrapped traffic.
  • Put your latest look front and center with a new artist profile photo.
  • Make 2025 your loudest year yetHundreds of millions of fans. One massive music moment. And you’re at the heart of it. This isn’t just a year-in-review—it’s your chance to connect with the loyal fans who had your music on repeat all year.
    Ready for 2025 Wrapped?We can’t wait to celebrate and share your music with the fans who listened to you most this year.