Super Listeners: Your Guide for Developing Fans Who Go Deeper
Success on Spotify is more than putting music out — it's about pulling your audience in.
ANALYTICSMeasure your music’s impactDig into the audience, music, and playlist data that helps you reach your goals.
Metrics that matter to musicSee what’s really moving the needle for your catalog. Instead of getting lost in vanity metrics, Spotify for Artists helps you understand how your marketing efforts help develop real fans for the long-term.
With our free, music-first analytics tools, you get unmatched insight into your audience’s development and engagement.
With our free, music-first analytics tools, you get unmatched insight into your audience’s development and engagement.
Measure streams and saves to track growth across your entire catalog.
Get engagement and demographic insights for your listeners and followers.
See which playlists are contributing to your success on Spotify.
SEGMENTS
Understand your listeners’ journey to fandomWith our segmentation tools, you can gain insight into the relative value of your audience – from newly discovered to long-term listeners.
Discover opportunities to amplify your growthMake more of an impact with each release. Our tools provide you with in-depth metrics on release engagement and conversion to help optimize your marketing efforts.
The Complete Guide to Audience Segments
From casual listeners to super fans: navigating Spotify's audience segments.
Listener Conversion Metrics
We know understanding your audience is important, so we're introducing new metrics to understand the bigger picture. Introducing Listener Conversion Metrics in Spotify for Artists. With these audience segments, you can dive deeper into how your audience is changing over time, make strategic decisions on how to gain new listeners, re-engage your audience, and grow your fan base.
Campaign Kit
Learn about Campaign Kit – our suite of tools for artists and music marketers that brings together playlist pitching, Marquee, Discovery Mode, and Showcase – and get best practices from experts at Venice Music and mtheory.
