After the last decade, where platforms have emerged as a core constituent of the web on which many rely, it may feel like things cannot change. That the giants are so big that there is no other way. Yet, to give into this feeling – that things can’t change – is not necessary. It is the way it is is not true on the web. We can make change. It’s your web.
Start a blog. Start one because the practice of writing at length, for an audience you respect, about things that matter to you, is itself valuable. Start one because owning your own platform is a form of independence that becomes more important as centralized platforms become less trustworthy. Start one because the format shapes the thought, and this format is good for thinking.
Ah, the circle of life!
In which I answer questions about blogging.
I’ve put a copy of this on my own site too.
Welcome back, Jason!
Ah, this is wonderful! Matt takes us on the quarter-decade journey of his brilliant blog (which chimes a lot with my own experience—my journal turns 25 next year)…
Slowly, slowly, the web was taken over by platforms. Your feeling of success is based on your platform’s algorithm, which may not have your interests at heart. Feeding your words to a platform is a vote for its values, whether you like it or not. And they roach-motel you by owning your audience, making you feel that it’s a good trade because you get “discovery.” (Though I know that chasing popularity is a fool’s dream.)
Writing a blog on your own site is a way to escape all of that. Plus your words build up over time. That’s unique. Nobody else values your words like you do.
Blogs are a backwater (the web itself is a backwater) but keeping one is a statement of how being online can work. Blogging as a kind of Amish performance of a better life.
This line-up just gets better and better! You’ll want to be in Brighton on March 12th, 2026.
Answers to some questions about blogging.
Some handpicked highlights from my blog.
Write for yourself.
A collection of hyperlinks to collections of hyperlinks.