Let’s reinvent the wheel ⚒ Nerd

Vasilis gives the gist of his excellent talk at the border:none event that just wrapped up in Nuremberg. The rant at the end chimed very much with my feelings on this topic:

I showed a little interaction experiment that one of my students made, with incredible attention to detail. Absolutely brilliant in so many ways. You would expect that all design agencies would be fighting to get someone like that into their design team. But to my amazement she now works as a react native developer.

I have more of these very talented, very creative designers who know how to code, who really understand how the web works, who can actually design things for the web, with the web as a medium, who understand the invisible details, who know about the UX of HTML, who know what’s possible with modern HTML and CSS. Yet when they start working they have to choose: you either join our design team and are forced to use a tool that doesn’t get it, or you join the development team and are forced to use a ridiculous framework and make crap.

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It’s gonna be a wild ride! Join me at Web Day Out in Brighton on 12 March 2026. Use JOIN_RICH to get 10% off and you’ll also get a free online ticket for State of the Browser.

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This episode of the Shop Talk Show is the dictionary definition of “rambling” but I had a lot of fun rambling with Chris and Dave!

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Oliver asked me some questions about my upcoming talk at Pixel Pioneers in Bristol in June. Here are my answers.

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