Official Google Webmaster Central Blog [EN]: More options to help websites preview their content on Google Search

The Proprietary Syndication Formats - Chris Coyier

Guess which format is going to outlast all these proprietary syndication formats. I’d say RSS, which I believe to be true, but really, it’s HTML.

Bruce Lawson’s personal site  : Structured data and Google

Bruce wonders why Google seems to prefer separate chunks of JSON-LD in web pages instead of interwoven microdata attributes:

I strongly feel that metadata that is separated from the user-visible data associated with it highly susceptible to metadata partial copy-paste necrosis. User-visible text is also developer-visible text. When devs copy/ paste that, it’s very easy to forget to copy any associated metadata that’s not interleaved, leading to errors.

On AMP for Email by Jason Rodriguez

Philosophically, I’m completely against Google’s AMP project and AMP for Email, too. I will always side with the open web and the standards that power it, and AMP is actively working against both. I’m all-in on a faster web for everyone, but I just can’t get behind Google’s self-serving method for providing that faster web.

Transparency and the AMP Project · Issue #13597 · ampproject/amphtml

Luke Stevens is trying to get untangle the very mixed signals being sent from different parts of Google around AMP’s goals. The response he got—before getting shut down—is very telling in its hubris and arrogance.

I believe the people working on the AMP format are well-intentioned, but I also believe they have conflated the best interests of Google with the best interests of the web.

Improving URLs for AMP pages – Accelerated Mobile Pages Project

Good news! Google will graciously allow non-Google-hosted AMP pages to get the AMP blessing in search results.

Bad news! It requires publishers to package up their AMP pages in a new packaging format that browsers don’t support yet.