I’m so excited to finally share the brand for the incredibly talented @ymphotographynz. The brief was to feel nostalgic and romantic, while also adding elements of friendliness and personality. Ngl, it was a little challenging at first — for the life of me, my brain couldn’t quite compute with the vibes being so different. But between the colour palette and the handwritten element, they became the perfect way to add personality while still keeping things romantically refined. The yellow...
