REcolorado Import
Create Marketing Materials Instantly with REcolorado and Xara Cloud
Automatically turn REcolorado listings into agent marketing materials. Xara instantly syncs Colorado’s largest MLS properties to marketing documents and sends your agents ready-to-execute campaigns so they can reach potential clients across the Denver Metro, the Front Range, and beyond—without spending time creating and publishing.
- Syncs images and descriptions when properties enter the MLS or are modified.
- Instantly notifies and guides your agents.
- No API keys needed
Benefits of Automated Marketing with with
REcolorado and Xara Cloud
Plug REcolorado Listings Into Your Marketing
Easily link your REcolorado account to Xara Cloud and start generating and distributing marketing materials automatically for every listing across Colorado's largest broker-to-broker network.
Replicate Success
Xara takes agents through the right steps to promote their listings in a few clicks—building consistent marketing habits across your entire team in one of the fastest-growing real estate markets in the country.
Centralize Your Marketing
Automate the creation of branded listing materials and execution of your agents' marketing with Xara Cloud—one platform for your entire Colorado brokerage, from Denver's neighborhoods to mountain communities and the Western Slope.
Increase Brand Awareness
Create and distribute on-brand materials across Denver, Boulder, Colorado Springs, Fort Collins, and every Colorado community your agents serve—with professional consistency on every piece.
How to Use Xara Cloud with REcolorado
Start automating your brokerage's marketing in a few easy steps:
Sign Up for Xara Cloud
Create an account to begin your
automated marketing journey
for Greater Houston listings.Provide Your REcolorado Office Credentials
We'll enter your REcolorado office and broker ID to connect with Xara Cloud's integration settings—no technical setup required on your end.
Automate Marketing
Xara Cloud will generate and send marketing materials for all your agents the moment a listing is added or updated in REcolorado Matrix. No one needs to create or manage anything.
Playbooks to Reach More Clients with REcolorado Listings
Sync your REcolorado listings and watch your agents execute campaigns with Playbooks. Playbooks give your agents the materials they need in real-time to reach more clients and promote faster—leading to more closed listings across Colorado's competitive housing market.
Promote New MLS Listings
Capture immediate attention for new listings in Denver, Boulder, Aurora, and across the Front Range. Generate Just Listed materials the moment a property enters REcolorado Matrix.
Open House Campaigns
Advertise open house events to attract prospective buyers across Colorado. Create engaging materials with all the details needed to draw traffic in Denver’s fast-paced, high-demand market.
Price Reduction Campaigns
Inform potential buyers about price changes instantly. Materials are updated and campaigns are sent automatically—keeping your REcolorado listings competitive across Colorado’s dynamic price landscape.
Just Sold Campaigns
Announce successful sales with engaging materials. Use success stories to farm Denver neighborhoods and suburban communities, attract new clients, and build your reputation across Colorado.
What’s Included in a Marketing Campaign?
Each campaign includes a variety of marketing materials to help your agents promote their listings effectively.
Just Listed Postcard
Listing Property Flyer
EDDM Listing Postcard
Facebook Announcement
Instagram Post
Windows Display
Door Hangers
Listing Presentations
Brochures
Newsletters
Business Cards
Email Newsletters
How to Get REcolorado API Credentials
- 1Locate Your REcolorado Office ID
Log in to your REcolorado Matrix account at recolorado.com. Navigate to your account settings or contact your affiliated REALTOR® Association to find your Office ID and Broker ID. - 2Integrate with Xara Cloud
Enter your REcolorado Office ID and Broker ID into Xara Cloud’s REcolorado integration settings. No API keys required—we handle the technical setup for you. - 3Automatic Generation
Once connected, Xara Cloud will automatically detect, generate, and deliver marketing materials from your REcolorado listings directly to their respective listing agents across Colorado.
What is REcolorado?
REcolorado is the largest Multiple Listing Service in Colorado and one of the leading MLS organizations in the nation, founded in 1984 (originally as Metrolist) and headquartered in Greenwood Village, CO. Serving more than 26,000 real estate professionals across the state, REcolorado facilitates over 76% of all residential real estate transactions in Colorado—making it the definitive data source for the Colorado market.
REcolorado’s Matrix platform provides brokers and agents with real-time listing data, market analytics, and a comprehensive suite of tools including InfoSparks, FastStats, Listing Metrics, Homesnap, Realtors Property Resource (RPR), BrokerBay, and the Home Worth Tool. REcolorado was also one of the first MLSs to adopt the RESO Data Dictionary, reflecting its commitment to industry-leading data standards.
Why Choose REcolorado with Xara Cloud?
With REcolorado powering over three-quarters of all Colorado real estate transactions and Xara Cloud's automated marketing center, your agents can promote every listing the moment it goes live—across Denver, the Front Range, and the entire state.
Automate Marketing Efforts:
Save time by automating the creation and distribution of marketing materials for every REcolorado listing—so agents can focus on selling, not designing.
Enhance Listings:
Automatically enhance your property listings with professional, on-brand marketing materials the moment they appear in REcolorado Matrix.
Increase Efficiency:
Seamlessly integrate with REcolorado to streamline marketing across Adams, Arapahoe, Boulder, Broomfield, Denver, Douglas, Jefferson, and all Colorado counties—no manual work required.
Broad Coverage:
REcolorado facilitates 76% of all Colorado real estate transactions. Pairing it with Xara Cloud means your brokerage promotes every listing with the speed and professionalism the market demands.
REcolorado Coverage
REcolorado serves real estate professionals throughout Colorado, with its core coverage spanning the Greater Denver Metro Area and Front Range corridor—the most active real estate markets in the state—and extending across the entire state, including:
Counties Covered
1. Denver County
2. Arapahoe County
3. Adams County
4. Jefferson County
5. Douglas County
6. Boulder County
7. Broomfield County
8. Clear Creek County
9. Elbert County
10. Gilpin County
11. Park County
12. El Paso County (Colorado Springs)
Key Cities & Communities
1. Denver
2. Aurora
3. Boulder
4. Colorado Springs
5. Fort Collins
6. Lakewood
7. Arvada
8. Westminster
9. Highlands Ranch
10. Littleton & Centennial
11. Parker & Castle Rock
12. Grand Junction
How to Join REcolorado
By integrating Xara Cloud with REcolorado, you streamline your real estate marketing across Colorado, ensuring professional material generation for all your listings. For more information, visit the REcolorado official website.
Eligibility: Available to licensed Colorado real estate brokers, agents, and appraisers. Your managing broker must be a Participant with REcolorado for individual agents to subscribe. REALTOR® members of affiliated associations receive discounted subscription rates.
- 1Application
Complete the online membership application at recolorado.com. - 2Requirements
Hold an active Colorado real estate license and be affiliated with a managing broker who participates in REcolorado. Members of the Denver Metro Association of REALTORS® or South Metro Denver REALTOR® Association qualify as shareholder association members. - 3Connect with Xara
Once your REcolorado Matrix access is active, connect to Xara Cloud and immediately start automating marketing materials for every listing your agents add to the MLS—from day one.
Official Website
Put your brokerage’s marketing on autopilot
Xara Cloud’s platform automates your marketing efforts, guiding your team to yield the best outcomes: maximizing reach, enhancing listings, and increasing efficiency.