The world's first drinking system that can flavor water just by adding fragrance.
Many people want to drink more water, but plain water can feel boring, and many alternatives come with sugar or additives. That is the everyday trade-off: hydration versus taste. Air up changes that logic by using scent to create the perception of flavor while you are still drinking plain water. Founded in Munich, the company developed a bottle-and-pod system designed to make hydration easier and more enjoyable, without adding sugar to the water itself. With its direct-to-consumer approach and a product that combines design, behavior, and sensory science, air up has grown from an early-stage concept into a widely recognized consumer brand.
How Has Air Up Benefited from UnternehmerTUM?
Air Up is part of the UnternehmerTUM ecosystem as an alum of the XPRENEURS incubator. In an early prototyping phase, the team also worked in UnternehmerTUM MakerSpace to build the air up drinking system.
