<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[GAIN]]></title><description><![CDATA[GAIN]]></description><link>https://www.thisisgain.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 01 Apr 2026 17:24:41 GMT</lastBuildDate><atom:link href="https://www.thisisgain.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Introducing PBX Ideate: AI-Powered Insights from GAIN in Kameleoon’s leading experimentation platform. ]]></title><description><![CDATA[We are delighted to announce an expanded partnership between GAIN and Kameleoon and to introduce an AI-powered experimentation ideation tool to the Conversion Rate Optimisation (CRO) market, named  PBX Ideate. The tool analyses website pages to identify, ideate, analyse, create and implement new test-ready options for brands to experiment and increase conversion rates. Drake Som, Director of AI &#38; Growth at GAIN Conversion. AI Is Transforming Experimentation. Now It’s Time to Unlock Its Full...]]></description><link>https://www.thisisgain.com/post/pbx-ideate-ai</link><guid isPermaLink="false">69bc9a88bec251fc0ba99a5e</guid><category><![CDATA[Conversion]]></category><category><![CDATA[All]]></category><pubDate>Fri, 20 Mar 2026 11:38:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_867e43b9d5d247ee939ac89500f58278~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Agile was a mistake in service design... Or was it? ]]></title><description><![CDATA[Was Agile a mistake in service design? Explore why public-sector teams are questioning it and how adaptive, hybrid approaches can deliver better services.]]></description><link>https://www.thisisgain.com/post/agile-was-a-mistake-in-service-design-or-was-it</link><guid isPermaLink="false">69a9504f95f89686635453b7</guid><category><![CDATA[Experience]]></category><pubDate>Thu, 05 Mar 2026 10:16:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_a9fca6f2dd0248f0aecfe49f7d7f097a~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[GAIN named Acquia’s 2025 EMEA Strategic Marketing Excellence Partner of the Year]]></title><description><![CDATA[We're proud to share that GAIN has been named Strategic Marketing Excellence Partner of the Year – EMEA at the 2025 Partner Awards by Acquia.   The award recognises partners who have excelled in shaping and delivering impactful go-to-market strategies, joint solutions and marketing campaigns that help organisations get more value from their digital experience platforms.   A partnership built on collaboration   We’ve enjoyed working with Acquia across a range of projects over the years,...]]></description><link>https://www.thisisgain.com/post/gain-named-acquia-s-2025-emea-strategic-marketing-excellence-partner-of-the-year</link><guid isPermaLink="false">698b0d295ce248ef4485de29</guid><category><![CDATA[Experience]]></category><pubDate>Tue, 10 Feb 2026 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_0ac2df0d17c3449aabc5489bc90889f2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Data is rewriting creative - and scale is the new battlefield]]></title><description><![CDATA[Creative production is now the key driver of advertising performance. You need to launch a high volume of quality creatives, identify the top performers, and optimise them to maximise results – all within a matter of weeks. No brand can do this consistently, and at scale, with creative intuition alone. You need to apply data to every stage of creative production and automate analysis to inform impactful decisions without delay. Creative is the new targeting AI-powered campaigns like Google’s...]]></description><link>https://www.thisisgain.com/post/data-is-rewriting-creative-and-scale-is-the-new-battlefield</link><guid isPermaLink="false">689da4a5054d02f5f62c19a8</guid><category><![CDATA[Performance]]></category><pubDate>Wed, 28 Jan 2026 15:51:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/061eba_51a7ebbb3b4c4071972f79f3ec6b5d4c~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Carlotta Costanzo</dc:creator></item><item><title><![CDATA[Here’s how you make ambitious public policy change happen: service design ]]></title><description><![CDATA[Change is hard. Making brave, ambitious change within the complexities of government –– that's even harder.   But at the Service Design in Government Conference ,  Astrid Van Waveren (GAIN’s Head of UX and Insights) will show us how to turn big policy ideas into real differences that citizens can feel.    The secret is service design. It’s how you get clarity when you have a complicated system of products. Service designers work at scale across an entire service to drive large, co-ordinated...]]></description><link>https://www.thisisgain.com/post/here-s-how-you-make-ambitious-public-policy-change-happen-service-design</link><guid isPermaLink="false">68b6ad0ea18887303bec76d0</guid><category><![CDATA[Experience]]></category><pubDate>Wed, 28 Jan 2026 15:51:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_249aaf04582843d3a73f0febaa2495ba~mv2.png/v1/fit/w_908,h_474,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[GAIN Careers]]></title><description><![CDATA[Job Openings - Our Careers Page Is Coming Soon!

 

A new chapter is beginning, as we come together under one brand, we’re building something exciting: a shared culture, a shared vision, and one incredible team.]]></description><link>https://www.thisisgain.com/post/gain-careers</link><guid isPermaLink="false">686fda0b27eef2b833a7b01b</guid><category><![CDATA[All]]></category><pubDate>Wed, 28 Jan 2026 15:51:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7d91a1_bef75c9c58654bf0bd0a3487a7cd4b32~mv2.jpg/v1/fit/w_1000,h_655,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>crichards292</dc:creator></item><item><title><![CDATA[Winning the AI shelf: How to compete for visibility in the LLM era]]></title><description><![CDATA[AI is changing the way people access and interact with information. Some studies  find that 70% of people already use the technology for search, with up to 14% using it daily. As Google ramps up testing of AI Mode and AI Overviews, we’re starting to see what the future of search looks like. Brands know they need to optimise for LLM visibility, but a serious lack of data is putting marketing budgets at risk - and the likes of Google aren’t helping. LLM visibility doesn’t solve everything...]]></description><link>https://www.thisisgain.com/post/winning-the-ai-shelf-how-to-compete-for-visibility-in-the-llm-era</link><guid isPermaLink="false">68bed28a36d609a37b2a16fc</guid><category><![CDATA[Performance]]></category><pubDate>Wed, 28 Jan 2026 15:51:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/061eba_a2779e87701b4ae3a36bfbf067128d4b~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lee Wilson </dc:creator></item><item><title><![CDATA[Sustainable UX and service design]]></title><description><![CDATA[Life-centred design. Planet-centred design. Sustainable UX. Lean design. Digital sobriety and digital waste. These are not fashionable trends but the industry’s response to what is happening to the planet. We were happy to support and to play an active role in promoting planet-centred design as part of the Service Design Fringe Festival, which placed a strong focus on sustainability. It was inspiring to see many industry peers joining the discussion and promoting sustainability in business....]]></description><link>https://www.thisisgain.com/post/sustainable-ux-and-service-design</link><guid isPermaLink="false">68fa1204bede580f013a644d</guid><pubDate>Wed, 28 Jan 2026 15:33:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5d14ff_d0123e8c44c64f178afcebd07c06fa91~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>crichards292</dc:creator></item><item><title><![CDATA[How behavioural science is reshaping data-led marketing]]></title><description><![CDATA[Discover key insights from our virtual roundtable on how behavioural science bridges the gap between data and human decision-making to drive smarter, more empathetic marketing.]]></description><link>https://www.thisisgain.com/post/how-behavioural-science-is-reshaping-data-led-marketing</link><guid isPermaLink="false">69393d850b27bc7cafc9080a</guid><category><![CDATA[Customer Science]]></category><pubDate>Wed, 10 Dec 2025 09:37:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_31cf7c9a9bd54e49a96a5a0d433ad28f~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[What’s Next for Digital Government? Reflections from Think Digital Government 2025]]></title><description><![CDATA[Discover the key themes shaping digital government in 2025; from trust and service design to AI, collaboration and outcome-focused transformation.]]></description><link>https://www.thisisgain.com/post/what-s-next-for-digital-government</link><guid isPermaLink="false">6931aa5536e8a9c5d11ff4e9</guid><category><![CDATA[Experience]]></category><pubDate>Thu, 04 Dec 2025 15:50:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_8f90f76138b74d5f8f3cceca8cf2bee4~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Humanising finance: The hidden cost of complexity in financial services ]]></title><description><![CDATA[Discover why financial services must simplify complex journeys. Learn how clarity, accessibility and empathetic design improve trust, understanding and user outcomes.]]></description><link>https://www.thisisgain.com/post/humanising-finance-the-hidden-cost-of-complexity-in-financial-services</link><guid isPermaLink="false">693062bcbeedf468e53087fe</guid><category><![CDATA[Experience]]></category><pubDate>Wed, 03 Dec 2025 16:32:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_ab5b30eed4544e20a58875ee63c29c51~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[Accessibility Isn’t Optional: The Big Themes from GAIN’s Virtua11y Event]]></title><description><![CDATA[Discover the key accessibility insights from GAIN’s Virtua11y 2025 event; from culture and governance to AI, regulation and inclusive design at scale.]]></description><link>https://www.thisisgain.com/post/the-big-themes-from-gain-s-virtua11y-event</link><guid isPermaLink="false">69305972beedf468e53071e5</guid><category><![CDATA[Experience]]></category><pubDate>Wed, 03 Dec 2025 16:03:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_29ac3fbc879347a0b0fecb51b42d9ff7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[How Minecraft uses experimentation to de-risk big bets and fuel wild-scale growth]]></title><description><![CDATA[How Minecraft Drives Measurable Growth Through Experimentation Host:  Matt Wright Guest:  Tim Mehta, Lead Experimentation PM at Minecraft Duration:  45 minutes Minecraft isn’t just one of the best-selling games of all time; it’s a live, global ecosystem where every tweak is scrutinised by millions. In this episode, Tim Mehta takes us inside the machine room where Minecraft turns uncertainty into high-confidence decisions. Tim shares how the team broke free from a “ship it and hope”  mindset...]]></description><link>https://www.thisisgain.com/post/how-minecraft-uses-experimentation-to-de-risk-big-bets-and-fuel-wild-scale-growth</link><guid isPermaLink="false">692da0a15602d55b6721f659</guid><category><![CDATA[Conversion]]></category><pubDate>Mon, 01 Dec 2025 14:24:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_a7a8b34094394351813183aaf87c776c~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haliena Brown</dc:creator></item><item><title><![CDATA[GAIN acquires Sitewiz to lead the next era of AI-powered experimentation.]]></title><description><![CDATA[Drake Som, founder of Sitewiz, joins GAIN Conversion as Director of AI Product and Growth.]]></description><link>https://www.thisisgain.com/post/gain-acquires-sitewiz-to-lead-the-next-era-of-ai-powered-experimentation</link><guid isPermaLink="false">69c41cf6149f4fed56525759</guid><category><![CDATA[Conversion]]></category><category><![CDATA[All]]></category><pubDate>Tue, 04 Nov 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_9e4cee5a7bd54739a7fc512d4a2ee8e5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Haliena Brown</dc:creator></item><item><title><![CDATA[AI in Public Services: A Human-First Reality Check]]></title><description><![CDATA[After a full few days at SDinGov I reflect on AI in public services. Can we design for public services? The stakes are higher than anywhere else. Mistakes aren’t abstract: they can mean loss of dignity, livelihoods, even lives]]></description><link>https://www.thisisgain.com/post/ai-in-public-services-a-human-first-reality-check</link><guid isPermaLink="false">68e3d18e28a916444a7b3788</guid><category><![CDATA[Experience]]></category><category><![CDATA[All]]></category><pubDate>Tue, 14 Oct 2025 08:39:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b11931_8b506dccc2074ba082d5498ad6d0bb55~mv2.jpg/v1/fit/w_1000,h_666,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Hannah Tempest</dc:creator></item><item><title><![CDATA[Winning Q4: Paid media strategies to maximise ROI]]></title><description><![CDATA[For many advertisers, Q4 is the most important period of the year. It can make or break your annual performance report, and set the tone for the following year - not to mention budgets and key resources. Success starts with early planning, driven by insights that turn historical performance data into winning creatives. This is the roadmap to achieving and sustaining peak performance in Q4. Research and planning for Q4 success Peak planning means you set clear goals and objectives for every...]]></description><link>https://www.thisisgain.com/post/winning-q4-paid-media-strategies-to-maximise-roi</link><guid isPermaLink="false">68b02c509094542f8f66c51e</guid><category><![CDATA[Performance]]></category><pubDate>Thu, 04 Sep 2025 10:57:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/061eba_9a2ad8529c794bc09eaff89d689eb443~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Andrea Sericola</dc:creator></item><item><title><![CDATA[Money makes the world go round: how service designers can adopt 'zoom level' systems thinking when approaching public sector design challenges]]></title><description><![CDATA[Lia Emanuel, Principal UX Consultant at Gain and Alix Speed, Lead Service Designer at Money and Pensions Service; and are teaming up to deliver a talk at SDinGov 25 – Money makes the world go round: How service designers can adopt ‘zoom level’ thinking when approaching public sector design challenges     The Money and Pensions Service (MaPS), work to help people – particularly those most in need – to improve their financial wellbeing, delivering free and impartial money guidance to the wider...]]></description><link>https://www.thisisgain.com/post/money-makes-the-world-go-round-how-service-designers-can-adopt-zoom-level-systems-thinking-when-a</link><guid isPermaLink="false">68b6b54ea18887303bec9034</guid><category><![CDATA[Experience]]></category><pubDate>Tue, 02 Sep 2025 13:17:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1f3d5e_b419c2d32c2f4124ad61b438abdae2e7~mv2.png/v1/fit/w_908,h_474,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>marketing9636</dc:creator></item><item><title><![CDATA[AI search changed everything — except the power of backlinks]]></title><description><![CDATA[Search is fundamentally changing in 2025, forcing marketers to rethink optimisation strategies. Nothing has been more fundamental than backlinks over the years, but could this change in the age of AI search? Some theories argue backlinks are already less important for SEO, but the data tells a very different story. In fact, early analysis of AI search patterns suggests backlinks are becoming more  important as a ranking signal.   Are backlinks still important? The short answer is: yes,...]]></description><link>https://www.thisisgain.com/post/ai-search-changed-everything-except-power-of-links</link><guid isPermaLink="false">685e99034cc67cb11b875604</guid><category><![CDATA[Performance]]></category><pubDate>Mon, 07 Jul 2025 13:06:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/061eba_81d1febb062c4feaaf84bd82e71ebb43~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Luke Kyte</dc:creator></item><item><title><![CDATA[Google's AI Mode is shaking up the internet - and the reactions are telling]]></title><description><![CDATA[Google is testing AI Mode in the US, a new experience that could change the foundations of organic search. Publishers are outraged, SEOs are apprehensive, and this will be the biggest talking point in marketing this year. So, what does AI Mode look like in the wild, and what does it mean for the future of search marketing?   What is AI Mode? AI Mode provides a more conversational search experience, powered by Google Gemini. Once you have access to AI Mode (currently available to most users in...]]></description><link>https://www.thisisgain.com/post/google-s-ai-mode-is-shaking-up-the-internet-and-the-reactions-are-telling</link><guid isPermaLink="false">685d4afed2c786af5d5e9979</guid><category><![CDATA[Performance]]></category><pubDate>Fri, 27 Jun 2025 11:38:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/061eba_e56dea48888b4ca5ac0210be734247b1~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Lee Wilson </dc:creator></item><item><title><![CDATA[US tariffs are changing the advertising game. Here's how smart brands are hitting back.]]></title><description><![CDATA[Unpredictable US tariffs are shaking up business strategy, forcing brands to rethink markets, pricing, and messaging.]]></description><link>https://www.thisisgain.com/post/us-tariffs-are-changing-the-advertising-game-here-s-how-smart-brands-are-hitting-back</link><guid isPermaLink="false">68517fe944234266f2289eee</guid><category><![CDATA[Performance]]></category><pubDate>Thu, 19 Jun 2025 13:26:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/061eba_d54f563d8d8643dab9c2ed361cda6055~mv2.jpg/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Carlotta Costanzo</dc:creator></item></channel></rss>