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Insidious (2011)

Insidious poster
Theatrical Performance
Domestic Box Office $54,009,150Details
International Box Office $45,861,736Details
Worldwide Box Office $99,870,886
Home Market Performance
Est. Domestic DVD Sales $10,564,727 Details
Est. Domestic Blu-ray Sales $3,653,983 Details
Total Est. Domestic Video Sales $14,218,710
OpusData ID: 143620100
Further financial details...

Synopsis

This horror film is the terrifying story of a family who shortly after moving discover that dark spirits have possessed their home and that their son has inexplicably fallen into a coma. Trying to escape the haunting and save their son, they move again only to discover that it was not their house that was haunted.

Metrics

Opening Weekend:$13,271,464 (24.6% of total gross)
Legs:4.07 (domestic box office/biggest weekend)
Domestic Share:54.1% (domestic box office/worldwide)
Production Budget:$1,500,000 (worldwide box office is 66.6 times production budget)
Theater counts:2,408 opening theaters/2,419 max. theaters, 5.8 weeks average run per theater
Infl. Adj. Dom. BO $77,029,447
Latest Ranking on Cumulative Box Office Lists
RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,775 $54,009,150
All Time International Box Office (Rank 2,201-2,300) 2,254 $45,861,736
All Time Worldwide Box Office (Rank 1,901-2,000) 1,918 $99,870,886
All Time Domestic Box Office for R Movies (Rank 501-600) 505 $54,009,150
All Time International Box Office for R Movies (Rank 501-600) 550 $45,861,736
All Time Worldwide Box Office for R Movies (Rank 501-600) 511 $99,870,886

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: April 1st, 2011 (Wide) by FilmDistrict, released as Insidious
Video Release: July 12th, 2011 by Film District Video
MPAA Rating: R for thematic material, violence, terror and frightening images, and brief strong language.
(Rating bulletin 2156, 1/26/2011)
Running Time: 101 minutes
Franchise: Insidious
Comparisons: vs. Oculus
Create your own comparison chart…
Keywords: Scary Kids, Haunting, Possessed, Demons, Surprise Twist, Medical and Hospitals, Coma, Missing Child, Paranormal Investigation, Haunted House, Freeze Frame, Out of Body Experience, Non-Chronological, Supernatural, Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Alliance Films, Blumhouse
Production Countries: Canada, United States
Languages: English
Ranking on other Records and Milestones
RecordRankAmountChart
Date		Days In
Release
Easter (All Movies, 3-Day) 193 $5,207,622 Apr 22, 2011 24
Easter (All Movies, 3-Day, Inflation Adjusted) 277 $7,713,301 Apr 22, 2011 24

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,775 $54,009,150
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,349 $77,029,447
All Time Domestic Non-Sequel Box Office (Rank 1,301-1,400) 1,328 $54,009,150
Top-grossing movies at the domestic box office first released in 2011 63 $54,009,150
All Time Domestic Box Office for Original Screenplay Movies (Rank 801-900) 851 $54,009,150
All Time Domestic Box Office for Live Action Movies (Rank 1,401-1,500) 1,422 $54,009,150
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 701-800) 796 $54,009,150
All Time Domestic Box Office for Horror Movies (Rank 101-200) 115 $54,009,150
All Time Domestic Box Office for R Movies (Rank 501-600) 505 $54,009,150
All Time Domestic Box Office for FilmDistrict Movies 3 $54,009,150

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 1, 2011 3 $13,271,464   2,408 $5,511   $13,271,464 1
Apr 8, 2011 5 $9,371,769 -29% 2,419 $3,874   $26,728,357 2
Apr 15, 2011 7 $6,744,623 -28% 2,233 $3,020   $35,870,891 3
Apr 22, 2011 9 $5,207,622 -23% 2,130 $2,445   $44,001,416 4
Apr 29, 2011 8 $2,689,676 -48% 1,584 $1,698   $48,309,912 5
May 6, 2011 11 $1,338,860 -50% 1,001 $1,338   $50,319,115 6
May 13, 2011 12 $958,323 -28% 762 $1,258   $51,674,312 7
May 20, 2011 16 $474,247 -51% 501 $947   $52,432,623 8
May 27, 2011 27 $163,203 -66% 186 $877   $52,734,456 9
Jun 3, 2011 21 $180,449 +11% 160 $1,128   $53,010,822 10
Jun 10, 2011 23 $136,696 -24% 134 $1,020   $53,235,901 11
Jun 17, 2011 30 $90,233 -34% 98 $921   $53,399,445 12
Jun 24, 2011 33 $72,569 -20% 74 $981   $53,526,432 13
Jul 1, 2011 40 $46,295 -36% 70 $661   $53,612,263 14
Jul 8, 2011 36 $78,698 +70% 81 $972   $53,722,475 15
Jul 15, 2011 44 $50,646 -36% 66 $767   $53,829,028 16
Jul 22, 2011 50 $37,990 -25% 59 $644   $53,899,872 17
Jul 29, 2011 60 $20,163 -47% 41 $492   $53,943,192 18
Aug 5, 2011 73 $11,840 -41% 26 $455   $53,966,569 19
Aug 12, 2011 82 $5,253 -56% 13 $404   $53,977,938 20
Aug 19, 2011 91 $4,063 -23% 9 $451   $53,984,269 21
Aug 26, 2011 81 $5,694 +40% 7 $813   $53,991,137 22
Sep 2, 2011 73 $15,765 +177% 4 $3,941   $54,008,440 23

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 1, 2011 3 $4,776,838     2,408 $1,984   $4,776,838 1
Apr 2, 2011 3 $5,433,645 +14%   2,408 $2,256   $10,210,483 2
Apr 3, 2011 3 $3,060,981 -44%   2,408 $1,271   $13,271,464 3
Apr 4, 2011 3 $1,040,161 -66%   2,408 $432   $14,311,625 4
Apr 5, 2011 3 $1,166,201 +12%   2,408 $484   $15,477,826 5
Apr 6, 2011 3 $917,923 -21%   2,408 $381   $16,395,749 6
Apr 7, 2011 3 $960,839 +5%   2,408 $399   $17,356,588 7
Apr 8, 2011 6 $3,273,934 +241% -31% 2,419 $1,353   $20,630,522 8
Apr 9, 2011 5 $4,095,268 +25% -25% 2,419 $1,693   $24,725,790 9
Apr 10, 2011 6 $2,002,567 -51% -35% 2,419 $828   $26,728,357 10
Apr 11, 2011 5 $607,638 -70% -42% 2,419 $251   $27,335,995 11
Apr 12, 2011 6 $685,886 +13% -41% 2,419 $284   $28,021,881 12
Apr 13, 2011 6 $543,330 -21% -41% 2,419 $225   $28,565,211 13
Apr 14, 2011 6 $561,057 +3% -42% 2,419 $232   $29,126,268 14
Apr 15, 2011 4 $2,310,400 +312% -29% 2,233 $1,035   $31,436,668 15
Apr 16, 2011 7 $2,941,058 +27% -28% 2,233 $1,317   $34,377,726 16
Apr 17, 2011 8 $1,493,165 -49% -25% 2,233 $669   $35,870,891 17
Apr 18, 2011 7 $613,820 -59% +1% 2,233 $275   $36,484,711 18
Apr 19, 2011 7 $709,113 +16% +3% 2,233 $318   $37,193,824 19
Apr 20, 2011 8 $632,609 -11% +16% 2,233 $283   $37,826,433 20
Apr 21, 2011 5 $967,361 +53% +72% 2,233 $433   $38,793,794 21
Apr 22, 2011 8 $2,103,396 +117% -9% 2,130 $988   $40,897,190 22
Apr 23, 2011 8 $2,073,215 -1% -30% 2,130 $973   $42,970,405 23
Apr 24, 2011 9 $1,031,011 -50% -31% 2,130 $484   $44,001,416 24
Apr 25, 2011 9 $540,812 -48% -12% 2,130 $254   $44,542,228 25
Apr 26, 2011 10 $404,596 -25% -43% 2,130 $190   $44,946,824 26
Apr 27, 2011 10 $338,682 -16% -46% 2,130 $159   $45,285,506 27
Apr 28, 2011 10 $334,730 -1% -65% 2,130 $157   $45,620,236 28
Apr 29, 2011 8 $1,011,058 +202% -52% 1,584 $638   $46,631,294 29
Apr 30, 2011 9 $1,128,346 +12% -46% 1,584 $712   $47,759,640 30
May 1, 2011 12 $550,272 -51% -47% 1,584 $347   $48,309,912 31
May 2, 2011 10 $170,687 -69% -68% 1,584 $108   $48,480,599 32
May 3, 2011 12 $187,306 +10% -54% 1,584 $118   $48,667,905 33
May 4, 2011 11 $161,204 -14% -52% 1,584 $102   $48,829,109 34
May 5, 2011 10 $151,146 -6% -55% 1,584 $95   $48,980,255 35
May 6, 2011 10 $481,514 +219% -52% 1,001 $481   $49,461,769 36
May 7, 2011 11 $572,072 +19% -49% 1,001 $572   $50,033,841 37
May 8, 2011 13 $285,274 -50% -48% 1,001 $285   $50,319,115 38
May 9, 2011 10 $102,204 -64% -40% 1,001 $102   $50,421,319 39
May 10, 2011 14 $99,668 -2% -47% 1,001 $100   $50,520,987 40
May 11, 2011 - $92,742 -7% -42% 1,001 $93   $50,613,729 41
May 12, 2011 - $102,260 +10% -32% 1,001 $102   $50,715,989 42
May 13, 2011 11 $333,925 +227% -31% 762 $438   $51,049,914 43
May 14, 2011 12 $426,518 +28% -25% 762 $560   $51,476,432 44
May 15, 2011 14 $197,880 -54% -31% 762 $260   $51,674,312 45
May 16, 2011 - $73,464 -63% -28% 762 $96   $51,747,776 46
May 17, 2011 - $77,046 +5% -23% 762 $101   $51,824,822 47
May 18, 2011 - $66,306 -14% -29% 762 $87   $51,891,128 48
May 19, 2011 - $67,248 +1% -34% 762 $88   $51,958,376 49
May 20, 2011 13 $160,869 +139% -52% 501 $321   $52,119,245 50
May 21, 2011 - $205,357 +28% -52% 501 $410   $52,324,602 51
May 22, 2011 - $108,021 -47% -45% 501 $216   $52,432,623 52
May 23, 2011 - $47,826 -56% -35% 501 $95   $52,480,449 53
May 24, 2011 - $40,394 -16% -48% 501 $81   $52,520,843 54
May 25, 2011 - $35,297 -13% -47% 501 $70   $52,556,140 55
May 26, 2011 - $15,114 -57% -78% 501 $30   $52,571,254 56
May 27, 2011 - $47,039 +211% -71% 186 $253   $52,618,293 57
May 28, 2011 - $60,408 +28% -71% 186 $325   $52,678,701 58
May 29, 2011 - $55,756 -8% -48% 186 $300   $52,734,457 59
May 30, 2011 31 $33,368 -40% -30% 186 $179   $52,767,825 60
May 31, 2011 - $16,100 -52% -60% 186 $87   $52,783,925 61
Jun 1, 2011 - $16,821 +4% -52% 186 $90   $52,800,746 62
Jun 2, 2011 - $29,626 +76% +96% 215 $138   $52,830,372 63
Jun 3, 2011 - $55,127 +86% +17% 160 $345   $52,885,499 64
Jun 4, 2011 - $75,873 +38% +26% 160 $474   $52,961,372 65
Jun 5, 2011 - $49,449 -35% -11% 160 $309   $53,010,822 66
Jun 6, 2011 - $22,359 -55% -33% 160 $140   $53,033,181 67
Jun 7, 2011 - $20,517 -8% +27% 160 $128   $53,053,698 68
Jun 8, 2011 - $25,459 +24% +51% 160 $159   $53,079,157 69
Jun 9, 2011 - $20,048 -21% -32% 160 $125   $53,099,205 70
Jun 10, 2011 - $44,340 +121% -20% 134 $331   $53,143,545 71
Jun 11, 2011 - $58,318 +32% -23% 134 $435   $53,201,863 72
Jun 12, 2011 - $34,038 -42% -31% 134 $254   $53,235,901 73
Jun 13, 2011 - $17,483 -49% -22% 134 $130   $53,253,384 74
Jun 14, 2011 - $17,129 -2% -17% 134 $128   $53,270,513 75
Jun 15, 2011 - $21,190 +24% -17% 134 $158   $53,291,703 76
Jun 16, 2011 - $17,509 -17% -13% 134 $131   $53,309,212 77
Jun 17, 2011 - $28,959 +65% -35% 98 $296   $53,338,171 78
Jun 18, 2011 - $35,540 +23% -39% 98 $363   $53,373,711 79
Jun 19, 2011 - $25,734 -28% -24% 98 $263   $53,399,445 80
Jun 20, 2011 - $13,725 -47% -21% 98 $140   $53,413,170 81
Jun 21, 2011 - $13,086 -5% -24% 98 $134   $53,426,256 82
Jun 22, 2011 - $15,443 +18% -27% 98 $158   $53,441,699 83
Jun 23, 2011 - $12,164 -21% -31% 98 $124   $53,453,863 84
Jun 24, 2011 - $22,927 +88% -21% 74 $310   $53,476,790 85
Jun 25, 2011 - $29,321 +28% -17% 74 $396   $53,506,111 86
Jun 26, 2011 - $20,321 -31% -21% 74 $275   $53,526,432 87
Jun 27, 2011 - $11,109 -45% -19% 74 $150   $53,537,541 88
Jun 28, 2011 - $10,709 -4% -18% 74 $145   $53,548,250 89
Jun 29, 2011 - $10,158 -5% -34% 74 $137   $53,558,408 90
Jun 30, 2011 - $7,560 -26% -38% 74 $102   $53,565,968 91
Jul 1, 2011 - $13,739 +82% -40% 70 $196   $53,579,707 92
Jul 2, 2011 - $17,770 +29% -39% 70 $254   $53,597,477 93
Jul 3, 2011 - $14,786 -17% -27% 70 $211   $53,612,263 94
Jul 4, 2011 41 $8,000 -46% -28% 70 $114   $53,620,263 95
Jul 5, 2011 - $8,118 +1% -24% 70 $116   $53,628,381 96
Jul 6, 2011 - $8,370 +3% -18% 70 $120   $53,636,751 97
Jul 7, 2011 - $7,026 -16% -7% 70 $100   $53,643,777 98
Jul 8, 2011 - $22,445 +219% +63% 81 $277   $53,666,222 99
Jul 9, 2011 - $30,453 +36% +71% 81 $376   $53,696,675 100
Jul 10, 2011 - $25,800 -15% +74% 81 $319   $53,722,475 101
Jul 11, 2011 - $14,329 -44% +79% 81 $177   $53,736,804 102
Jul 12, 2011 - $14,962 +4% +84% 81 $185   $53,751,766 103
Jul 13, 2011 - $13,537 -10% +62% 81 $167   $53,765,303 104
Jul 14, 2011 - $13,079 -3% +86% 81 $161   $53,778,382 105
Jul 15, 2011 - $14,915 +14% -34% 66 $226   $53,793,297 106
Jul 16, 2011 - $19,759 +32% -35% 66 $299   $53,813,056 107
Jul 17, 2011 - $15,972 -19% -38% 66 $242   $53,829,028 108
Jul 18, 2011 - $8,521 -47% -41% 66 $129   $53,837,549 109
Jul 19, 2011 - $8,462 -1% -43% 66 $128   $53,846,011 110
Jul 20, 2011 - $7,648 -10% -44% 66 $116   $53,853,659 111
Jul 21, 2011 - $8,223 +8% -37% 66 $125   $53,861,882 112
Jul 22, 2011 - $11,967 +46% -20% 59 $203   $53,873,849 113
Jul 23, 2011 - $14,540 +22% -26% 59 $246   $53,888,389 114
Jul 24, 2011 - $11,483 -21% -28% 59 $195   $53,899,872 115
Jul 25, 2011 - $5,973 -48% -30% 59 $101   $53,905,845 116
Jul 26, 2011 - $6,034 +1% -29% 59 $102   $53,911,879 117
Jul 27, 2011 - $5,576 -8% -27% 59 $95   $53,917,455 118
Jul 28, 2011 - $5,574 n/c -32% 59 $94   $53,923,029 119
Jul 29, 2011 - $6,306 +13% -47% 41 $154   $53,929,335 120
Jul 30, 2011 - $7,909 +25% -46% 41 $193   $53,937,244 121
Jul 31, 2011 - $5,948 -25% -48% 41 $145   $53,943,192 122
Aug 1, 2011 - $2,982 -50% -50% 41 $73   $53,946,174 123
Aug 2, 2011 - $2,926 -2% -52% 41 $71   $53,949,100 124
Aug 3, 2011 - $2,754 -6% -51% 41 $67   $53,951,854 125
Aug 4, 2011 - $2,875 +4% -48% 41 $70   $53,954,729 126
Aug 5, 2011 - $3,473 +21% -45% 26 $134   $53,958,202 127
Aug 6, 2011 - $4,971 +43% -37% 26 $191   $53,963,173 128
Aug 7, 2011 - $3,396 -32% -43% 26 $131   $53,966,569 129
Aug 8, 2011 - $1,601 -53% -46% 26 $62   $53,968,170 130
Aug 9, 2011 - $1,539 -4% -47% 26 $59   $53,969,709 131
Aug 10, 2011 - $1,377 -11% -50% 26 $53   $53,971,086 132
Aug 11, 2011 - $1,599 +16% -44% 26 $62   $53,972,685 133
Aug 12, 2011 - $1,412 -12% -59% 26 $54   $53,974,097 134
Aug 13, 2011 - $2,108 +49% -58% 26 $81   $53,976,205 135
Aug 14, 2011 - $1,733 -18% -49% 26 $67   $53,977,938 136
Aug 15, 2011 - $633 -63% -60% 26 $24   $53,978,571 137
Aug 16, 2011 - $612 -3% -60% 26 $24   $53,979,183 138
Aug 17, 2011 - $432 -29% -69% 26 $17   $53,979,615 139
Aug 18, 2011 - $591 +37% -63% 26 $23   $53,980,206 140
Aug 19, 2011 - $1,071 +81% -24% 9 $119   $53,981,277 141
Aug 20, 2011 - $1,983 +85% -6% 9 $220   $53,983,260 142
Aug 21, 2011 - $1,009 -49% -42% 9 $112   $53,984,269 143
Aug 22, 2011 - $298 -70% -53% 9 $33   $53,984,567 144
Aug 23, 2011 - $238 -20% -61% 9 $26   $53,984,805 145
Aug 24, 2011 - $316 +33% -27% 9 $35   $53,985,121 146
Aug 25, 2011 - $322 +2% -46% 9 $36   $53,985,443 147
Aug 26, 2011 - $1,712 +432% +60% 7 $245   $53,987,155 148
Aug 27, 2011 - $2,986 +74% +51% 7 $427   $53,990,141 149
Aug 28, 2011 - $996 -67% -1% 7 $142   $53,991,137 150
Aug 29, 2011 - $416 -58% +40% 7 $59   $53,991,553 151
Aug 30, 2011 - $240 -42% +1% 7 $34   $53,991,793 152
Aug 31, 2011 - $356 +48% +13% 7 $51   $53,992,149 153
Sep 1, 2011 - $526 +48% +63% 7 $75   $53,992,675 154
Sep 2, 2011 - $749 +42% -56% 4 $187   $53,993,424 155
Sep 3, 2011 - $7,398 +888% +148% 4 $1,850   $54,000,822 156
Sep 4, 2011 - $7,618 +3% +665% 4 $1,905   $54,008,440 157
Sep 5, 2011 110 $351 -95% -16% 4 $88   $54,008,791 158
Sep 6, 2011 - $92 -74% -62% 4 $23   $54,008,883 159
Sep 7, 2011 - $198 +115% -44% 4 $50   $54,009,081 160
Sep 8, 2011 - $69 -65% -87% 4 $17   $54,009,150 161

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 1, 2011 3 $17,356,588   2,408 $7,208   $17,356,588 1
Apr 8, 2011 6 $11,769,680 -32% 2,419 $4,866   $29,126,268 2
Apr 15, 2011 7 $9,667,526 -18% 2,233 $4,329   $38,793,794 3
Apr 22, 2011 10 $5,207,622 -46% 2,130 $2,445   $45,620,236 4
Apr 29, 2011 9 $3,360,019 -35% 1,584 $2,121   $48,980,255 5
May 6, 2011 11 $1,735,734 -48% 1,001 $1,734   $50,715,989 6
May 13, 2011 12 $1,242,388 -28% 762 $1,630   $51,958,377 7
May 20, 2011 18 $612,878 -51% 501 $1,223   $52,571,254 8
May 27, 2011 28 $259,118 -58% 186 $1,393   $2,830,373 9
Jun 3, 2011 23 $268,832 +4% 160 $1,680   $53,099,205 10
Jun 10, 2011 25 $210,007 -22% 134 $1,567   $53,309,212 11
Jun 17, 2011 30 $144,651 -31% 98 $1,476   $53,453,863 12
Jun 24, 2011 36 $112,105 -22% 74 $1,515   $53,565,968 13
Jul 1, 2011 42 $77,809 -31% 70 $1,112   $53,643,777 14
Jul 8, 2011 36 $134,605 +73% 81 $1,662   $53,778,382 15
Jul 15, 2011 44 $83,500 -38% 66 $1,265   $53,861,882 16
Jul 22, 2011 48 $61,147 -27% 59 $1,036   $53,923,029 17
Jul 29, 2011 60 $31,700 -48% 41 $773   $53,954,729 18
Aug 5, 2011 73 $17,956 -43% 26 $691   $53,972,685 19
Aug 12, 2011 83 $7,521 -58% 13 $579   $53,980,206 20
Aug 19, 2011 90 $5,237 -30% 9 $582   $53,985,443 21
Aug 26, 2011 86 $7,232 +38% 7 $1,033   $53,992,675 22

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,201-2,300) 2,254 $45,861,736
All Time International Non-Sequel Box Office (Rank 1,601-1,700) 1,680 $45,861,736
Top 2011 Movies at the International Box Office 90 $45,861,736
All Time International Box Office for Original Screenplay Movies (Rank 1,101-1,200) 1,131 $45,861,736
All Time International Box Office for Live Action Movies (Rank 1,701-1,800) 1,785 $45,861,736
All Time International Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,008 $45,861,736
All Time International Box Office for Horror Movies (Rank 101-200) 139 $45,861,736
All Time International Box Office for R Movies (Rank 501-600) 550 $45,861,736
All Time International Box Office for FilmDistrict Movies 4 $45,861,736

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,901-2,000) 1,918 $99,870,886
All Time Worldwide Non-Sequel Box Office (Rank 1,401-1,500) 1,402 $99,870,886
Top 2011 Movies at the Worldwide Box Office 69 $99,870,886
All Time Worldwide Box Office for Original Screenplay Movies (Rank 901-1,000) 937 $99,870,886
All Time Worldwide Box Office for Live Action Movies (Rank 1,501-1,600) 1,509 $99,870,886
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 801-900) 833 $99,870,886
All Time Worldwide Box Office for Horror Movies (Rank 101-200) 122 $99,870,886
All Time Worldwide Box Office for R Movies (Rank 501-600) 511 $99,870,886
All Time Worldwide Box Office for FilmDistrict Movies 3 $99,870,886

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 17, 20113200,850 200,850$3,589,190$3,589,1901
Jul 24, 2011771,777-64% 272,627$1,147,714$4,736,9042
Jul 31, 20111138,676-46% 311,303$681,858$5,418,7623
Aug 7, 20111724,930-36% 336,233$418,325$5,837,0874
Aug 14, 20112414,765-41% 350,998$246,576$6,083,6635
Aug 21, 20112714,041-5% 365,039$238,557$6,322,2206
Sep 1, 20132222,602 558,967$117,078$8,291,318112
Sep 15, 20132815,104 588,702$92,739$8,457,212114
Sep 22, 20131130,685+103% 619,387$219,091$8,676,303115
Sep 29, 20132013,382-56% 632,769$81,229$8,757,532116
Oct 13, 20132714,041 653,696$70,205$8,862,167118

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 17, 2011381,967 81,967$1,662,294$1,662,2941
Jul 24, 2011526,663-67% 108,630$528,189$2,190,4832
Jul 31, 20111814,918-44% 123,548$325,653$2,516,1363
Aug 7, 2011209,139-39% 132,687$186,807$2,702,9434
Jun 18, 2023152,477 221,801$32,994$3,594,622623

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services at a cost. For more information, please contact us at research@the-numbers.com.

Leading Cast

Ty Simpkins    Dalton Lambert

Supporting Cast

Patrick Wilson    Josh Lambert
Rose Byrne    Renai Lambert
Lin Shaye    Elise Rainier
Barbara Hershey    Lorraine Lambert

Uncategorized

Andrew Astor   
Leigh Whannell   
Angus Sampson   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jason Blum    Producer
Steven Schneider    Producer
Oren Peli    Producer
Brian Kavanaugh-Jones    Executive Producer
John R. Leonetti    Co-Producer
Aaron Sims    Co-Producer
James Wan    Director
James Wan    Editor
Leigh Whannell    Screenwriter

Blu-ray Sales: Rango Remains on Top

August 3rd, 2011

Rango remained the best selling Blu-ray this week with 317,000 units / $6.34 million for the week and 670,000 units / $13.39 million after two. More...

Blu-ray Sales: Rango Feels At Home on Top

July 28th, 2011

Despite only going on sale on Friday, Rango led all new releases and took top spot on the Blu-ray sales chart. It wasn't even really close, as it sold 353,000 units and generated $7.05 million. Its opening week Blu-ray ratio of 37% is strong, especially for a kids movie. More...

DVD Sales: Rango Wrangles Top Spot

July 26th, 2011

Despite only coming out on Friday, Rango was the best new release and led the weekly DVD sales chart. From Friday through Sunday, the film sold 611,000 units while generating $9.77 million in sales. More...

DVD and Blu-ray Releases for July 12th, 2011

July 11th, 2011

After one of the worst weeks on the home market I've seen, there's an uptick of first run releases this week. This includes the first release of 2011 to reach $100 million at the box office, Rango. However, that film doesn't hit the home market till Friday, so this Tuesday is even weaker. There are a few other midlevel releases coming out this week to bolster the overall strength of the market, but while it is better than most third quarter offerings, I'm still itching for the fall to start. As for the best release of the week, Rango's Blu-ray / DVD Combo Pack is the clear winner there and it is our Pick of the Week. More...

Box Office Suffers as Most New Releases Miss Their Mark

April 11th, 2011

Ugh. It's time to break out the thesaurus to look up different ways of saying, "disappointing". This past weekend three of the four new releases missed expectations, while the holdovers were not able to compensate. This led to a 7% drop-off from last weekend to $116 million, which was 9% lower than the same weekend last year. 2011 continues its depressing pace and is now behind 2010 by 21% at $2.49 billion to $3.13 billion. Hopefully things will turn around next weekend. We need at least one win going into summer, or we could be in desperate trouble. More...

Hop Jumps Higher Than Expected

April 4th, 2011

It was mostly a good news start to the month as the top film, Hop, beat expectations with ease and nearly became the fastest opening film of the year. Meanwhile, most of the rest of the top five at least came close to matching expectations. This helped the box office grow 3% from last weekend to $125 million. Unfortunately, this was nearly 30% lower than the same weekend last year. This means 2011 continues to lose ground on 2010 and it is now off last year's pace by just over 20% at $2.34 billion to $2.93 billion. Things need to turn around very soon. More...

Weekend Estimates: Hop Hits

April 3rd, 2011

Universal have a shot at posting the biggest opening of 2011, thanks to a stronger than expected opening for Hop, which is currently estimated to open with $38.118 million. If that number holds up, it would just beat the $38.079 million opening enjoyed by Rango at the beginning of March. Encouraging as that performance is, it also highlights the overall weakness of the market in 2011, as four movies had opened over $40 million by this time last year, and Clash of the Titans debuted with $61 million the first weekend of April, making for another tough year-to-year comparison. The weekend as a whole will likely be down around 27% from last year, continuing the industry's losing streak into the second quarter. More...

2011 Preview: April

April 1st, 2011

Another month has gone by and 2011 has slipped further behind 2010's pace. March was a bit of an improvement over the first two months, but only in the most generous of terms. It still lost ground to 2010, but not at the same disastrous pace as January and February did. There is some good news, as last April was rather weak and there's a chance 2011 could actually gain ground. After all, only Clash of the Titans earned $100 million last year (although Date Night came awfully close). This year, there are three or four films that could hit the century mark. That would be welcome news indeed. On a side note, April is usually a bit of a dumping ground as studios fear going head-to-head with summer blockbusters opening in May. However, I get the feeling that this year they are hoping to extend summer by having it open a couple of weeks early. Maybe they'll succeed. More...

Will the Box Office have a Spring in Its Step?

March 31st, 2011

It's a new month and we are hoping for reasons to celebrate. So far 2011 has not brought a lot of big hits with it. Only once in three months did 2011 top 2010 in the year-over-year comparison, and even then it was due to a misalignment in holidays. Sadly, that won't turn around this weekend, as it is very likely that all three new releases combined won't make as much as Clash of the Titans opened with last year. On the other hand, perhaps Hop and the others will be bigger than expected hits and we can build on that success. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

This horror film is the terrifying story of a family who shortly after moving discover that dark spirits have possessed their home and that their son has inexplicably fallen into a coma. Trying to escape the haunting and save their son, they move again only to discover that it was not their house that was haunted.

Metrics

Opening Weekend:$13,271,464 (24.6% of total gross)
Legs:4.07 (domestic box office/biggest weekend)
Domestic Share:54.1% (domestic box office/worldwide)
Production Budget:$1,500,000 (worldwide box office is 66.6 times production budget)
Theater counts:2,408 opening theaters/2,419 max. theaters, 5.8 weeks average run per theater
Infl. Adj. Dom. BO $77,029,447
Latest Ranking on Cumulative Box Office Lists
RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,775 $54,009,150
All Time International Box Office (Rank 2,201-2,300) 2,254 $45,861,736
All Time Worldwide Box Office (Rank 1,901-2,000) 1,918 $99,870,886
All Time Domestic Box Office for R Movies (Rank 501-600) 505 $54,009,150
All Time International Box Office for R Movies (Rank 501-600) 550 $45,861,736
All Time Worldwide Box Office for R Movies (Rank 501-600) 511 $99,870,886

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: April 1st, 2011 (Wide) by FilmDistrict, released as Insidious
Video Release: July 12th, 2011 by Film District Video
MPAA Rating: R for thematic material, violence, terror and frightening images, and brief strong language.
(Rating bulletin 2156, 1/26/2011)
Running Time: 101 minutes
Franchise: Insidious
Comparisons: vs. Oculus
Create your own comparison chart…
Keywords: Scary Kids, Haunting, Possessed, Demons, Surprise Twist, Medical and Hospitals, Coma, Missing Child, Paranormal Investigation, Haunted House, Freeze Frame, Out of Body Experience, Non-Chronological, Supernatural, Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Alliance Films, Blumhouse
Production Countries: Canada, United States
Languages: English
Ranking on other Records and Milestones
RecordRankAmountChart
Date		Days In
Release
Easter (All Movies, 3-Day) 193 $5,207,622 Apr 22, 2011 24
Easter (All Movies, 3-Day, Inflation Adjusted) 277 $7,713,301 Apr 22, 2011 24

Leading Cast

Ty Simpkins    Dalton Lambert

Supporting Cast

Patrick Wilson    Josh Lambert
Rose Byrne    Renai Lambert
Lin Shaye    Elise Rainier
Barbara Hershey    Lorraine Lambert

Uncategorized

Andrew Astor   
Leigh Whannell   
Angus Sampson   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Jason Blum    Producer
Steven Schneider    Producer
Oren Peli    Producer
Brian Kavanaugh-Jones    Executive Producer
John R. Leonetti    Co-Producer
Aaron Sims    Co-Producer
James Wan    Director
James Wan    Editor
Leigh Whannell    Screenwriter

Blu-ray Sales: Rango Remains on Top

August 3rd, 2011

Rango remained the best selling Blu-ray this week with 317,000 units / $6.34 million for the week and 670,000 units / $13.39 million after two. More...

Blu-ray Sales: Rango Feels At Home on Top

July 28th, 2011

Despite only going on sale on Friday, Rango led all new releases and took top spot on the Blu-ray sales chart. It wasn't even really close, as it sold 353,000 units and generated $7.05 million. Its opening week Blu-ray ratio of 37% is strong, especially for a kids movie. More...

DVD Sales: Rango Wrangles Top Spot

July 26th, 2011

Despite only coming out on Friday, Rango was the best new release and led the weekly DVD sales chart. From Friday through Sunday, the film sold 611,000 units while generating $9.77 million in sales. More...

DVD and Blu-ray Releases for July 12th, 2011

July 11th, 2011

After one of the worst weeks on the home market I've seen, there's an uptick of first run releases this week. This includes the first release of 2011 to reach $100 million at the box office, Rango. However, that film doesn't hit the home market till Friday, so this Tuesday is even weaker. There are a few other midlevel releases coming out this week to bolster the overall strength of the market, but while it is better than most third quarter offerings, I'm still itching for the fall to start. As for the best release of the week, Rango's Blu-ray / DVD Combo Pack is the clear winner there and it is our Pick of the Week. More...

Box Office Suffers as Most New Releases Miss Their Mark

April 11th, 2011

Ugh. It's time to break out the thesaurus to look up different ways of saying, "disappointing". This past weekend three of the four new releases missed expectations, while the holdovers were not able to compensate. This led to a 7% drop-off from last weekend to $116 million, which was 9% lower than the same weekend last year. 2011 continues its depressing pace and is now behind 2010 by 21% at $2.49 billion to $3.13 billion. Hopefully things will turn around next weekend. We need at least one win going into summer, or we could be in desperate trouble. More...

Hop Jumps Higher Than Expected

April 4th, 2011

It was mostly a good news start to the month as the top film, Hop, beat expectations with ease and nearly became the fastest opening film of the year. Meanwhile, most of the rest of the top five at least came close to matching expectations. This helped the box office grow 3% from last weekend to $125 million. Unfortunately, this was nearly 30% lower than the same weekend last year. This means 2011 continues to lose ground on 2010 and it is now off last year's pace by just over 20% at $2.34 billion to $2.93 billion. Things need to turn around very soon. More...

Weekend Estimates: Hop Hits

April 3rd, 2011

Universal have a shot at posting the biggest opening of 2011, thanks to a stronger than expected opening for Hop, which is currently estimated to open with $38.118 million. If that number holds up, it would just beat the $38.079 million opening enjoyed by Rango at the beginning of March. Encouraging as that performance is, it also highlights the overall weakness of the market in 2011, as four movies had opened over $40 million by this time last year, and Clash of the Titans debuted with $61 million the first weekend of April, making for another tough year-to-year comparison. The weekend as a whole will likely be down around 27% from last year, continuing the industry's losing streak into the second quarter. More...

2011 Preview: April

April 1st, 2011

Another month has gone by and 2011 has slipped further behind 2010's pace. March was a bit of an improvement over the first two months, but only in the most generous of terms. It still lost ground to 2010, but not at the same disastrous pace as January and February did. There is some good news, as last April was rather weak and there's a chance 2011 could actually gain ground. After all, only Clash of the Titans earned $100 million last year (although Date Night came awfully close). This year, there are three or four films that could hit the century mark. That would be welcome news indeed. On a side note, April is usually a bit of a dumping ground as studios fear going head-to-head with summer blockbusters opening in May. However, I get the feeling that this year they are hoping to extend summer by having it open a couple of weeks early. Maybe they'll succeed. More...

Will the Box Office have a Spring in Its Step?

March 31st, 2011

It's a new month and we are hoping for reasons to celebrate. So far 2011 has not brought a lot of big hits with it. Only once in three months did 2011 top 2010 in the year-over-year comparison, and even then it was due to a misalignment in holidays. Sadly, that won't turn around this weekend, as it is very likely that all three new releases combined won't make as much as Clash of the Titans opened with last year. On the other hand, perhaps Hop and the others will be bigger than expected hits and we can build on that success. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,775 $54,009,150
All Time Domestic Inflation Adjusted Box Office (Rank 2,301-2,400) 2,349 $77,029,447
All Time Domestic Non-Sequel Box Office (Rank 1,301-1,400) 1,328 $54,009,150
Top-grossing movies at the domestic box office first released in 2011 63 $54,009,150
All Time Domestic Box Office for Original Screenplay Movies (Rank 801-900) 851 $54,009,150
All Time Domestic Box Office for Live Action Movies (Rank 1,401-1,500) 1,422 $54,009,150
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 701-800) 796 $54,009,150
All Time Domestic Box Office for Horror Movies (Rank 101-200) 115 $54,009,150
All Time Domestic Box Office for R Movies (Rank 501-600) 505 $54,009,150
All Time Domestic Box Office for FilmDistrict Movies 3 $54,009,150

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 1, 2011 3 $13,271,464   2,408 $5,511   $13,271,464 1
Apr 8, 2011 5 $9,371,769 -29% 2,419 $3,874   $26,728,357 2
Apr 15, 2011 7 $6,744,623 -28% 2,233 $3,020   $35,870,891 3
Apr 22, 2011 9 $5,207,622 -23% 2,130 $2,445   $44,001,416 4
Apr 29, 2011 8 $2,689,676 -48% 1,584 $1,698   $48,309,912 5
May 6, 2011 11 $1,338,860 -50% 1,001 $1,338   $50,319,115 6
May 13, 2011 12 $958,323 -28% 762 $1,258   $51,674,312 7
May 20, 2011 16 $474,247 -51% 501 $947   $52,432,623 8
May 27, 2011 27 $163,203 -66% 186 $877   $52,734,456 9
Jun 3, 2011 21 $180,449 +11% 160 $1,128   $53,010,822 10
Jun 10, 2011 23 $136,696 -24% 134 $1,020   $53,235,901 11
Jun 17, 2011 30 $90,233 -34% 98 $921   $53,399,445 12
Jun 24, 2011 33 $72,569 -20% 74 $981   $53,526,432 13
Jul 1, 2011 40 $46,295 -36% 70 $661   $53,612,263 14
Jul 8, 2011 36 $78,698 +70% 81 $972   $53,722,475 15
Jul 15, 2011 44 $50,646 -36% 66 $767   $53,829,028 16
Jul 22, 2011 50 $37,990 -25% 59 $644   $53,899,872 17
Jul 29, 2011 60 $20,163 -47% 41 $492   $53,943,192 18
Aug 5, 2011 73 $11,840 -41% 26 $455   $53,966,569 19
Aug 12, 2011 82 $5,253 -56% 13 $404   $53,977,938 20
Aug 19, 2011 91 $4,063 -23% 9 $451   $53,984,269 21
Aug 26, 2011 81 $5,694 +40% 7 $813   $53,991,137 22
Sep 2, 2011 73 $15,765 +177% 4 $3,941   $54,008,440 23

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 1, 2011 3 $4,776,838     2,408 $1,984   $4,776,838 1
Apr 2, 2011 3 $5,433,645 +14%   2,408 $2,256   $10,210,483 2
Apr 3, 2011 3 $3,060,981 -44%   2,408 $1,271   $13,271,464 3
Apr 4, 2011 3 $1,040,161 -66%   2,408 $432   $14,311,625 4
Apr 5, 2011 3 $1,166,201 +12%   2,408 $484   $15,477,826 5
Apr 6, 2011 3 $917,923 -21%   2,408 $381   $16,395,749 6
Apr 7, 2011 3 $960,839 +5%   2,408 $399   $17,356,588 7
Apr 8, 2011 6 $3,273,934 +241% -31% 2,419 $1,353   $20,630,522 8
Apr 9, 2011 5 $4,095,268 +25% -25% 2,419 $1,693   $24,725,790 9
Apr 10, 2011 6 $2,002,567 -51% -35% 2,419 $828   $26,728,357 10
Apr 11, 2011 5 $607,638 -70% -42% 2,419 $251   $27,335,995 11
Apr 12, 2011 6 $685,886 +13% -41% 2,419 $284   $28,021,881 12
Apr 13, 2011 6 $543,330 -21% -41% 2,419 $225   $28,565,211 13
Apr 14, 2011 6 $561,057 +3% -42% 2,419 $232   $29,126,268 14
Apr 15, 2011 4 $2,310,400 +312% -29% 2,233 $1,035   $31,436,668 15
Apr 16, 2011 7 $2,941,058 +27% -28% 2,233 $1,317   $34,377,726 16
Apr 17, 2011 8 $1,493,165 -49% -25% 2,233 $669   $35,870,891 17
Apr 18, 2011 7 $613,820 -59% +1% 2,233 $275   $36,484,711 18
Apr 19, 2011 7 $709,113 +16% +3% 2,233 $318   $37,193,824 19
Apr 20, 2011 8 $632,609 -11% +16% 2,233 $283   $37,826,433 20
Apr 21, 2011 5 $967,361 +53% +72% 2,233 $433   $38,793,794 21
Apr 22, 2011 8 $2,103,396 +117% -9% 2,130 $988   $40,897,190 22
Apr 23, 2011 8 $2,073,215 -1% -30% 2,130 $973   $42,970,405 23
Apr 24, 2011 9 $1,031,011 -50% -31% 2,130 $484   $44,001,416 24
Apr 25, 2011 9 $540,812 -48% -12% 2,130 $254   $44,542,228 25
Apr 26, 2011 10 $404,596 -25% -43% 2,130 $190   $44,946,824 26
Apr 27, 2011 10 $338,682 -16% -46% 2,130 $159   $45,285,506 27
Apr 28, 2011 10 $334,730 -1% -65% 2,130 $157   $45,620,236 28
Apr 29, 2011 8 $1,011,058 +202% -52% 1,584 $638   $46,631,294 29
Apr 30, 2011 9 $1,128,346 +12% -46% 1,584 $712   $47,759,640 30
May 1, 2011 12 $550,272 -51% -47% 1,584 $347   $48,309,912 31
May 2, 2011 10 $170,687 -69% -68% 1,584 $108   $48,480,599 32
May 3, 2011 12 $187,306 +10% -54% 1,584 $118   $48,667,905 33
May 4, 2011 11 $161,204 -14% -52% 1,584 $102   $48,829,109 34
May 5, 2011 10 $151,146 -6% -55% 1,584 $95   $48,980,255 35
May 6, 2011 10 $481,514 +219% -52% 1,001 $481   $49,461,769 36
May 7, 2011 11 $572,072 +19% -49% 1,001 $572   $50,033,841 37
May 8, 2011 13 $285,274 -50% -48% 1,001 $285   $50,319,115 38
May 9, 2011 10 $102,204 -64% -40% 1,001 $102   $50,421,319 39
May 10, 2011 14 $99,668 -2% -47% 1,001 $100   $50,520,987 40
May 11, 2011 - $92,742 -7% -42% 1,001 $93   $50,613,729 41
May 12, 2011 - $102,260 +10% -32% 1,001 $102   $50,715,989 42
May 13, 2011 11 $333,925 +227% -31% 762 $438   $51,049,914 43
May 14, 2011 12 $426,518 +28% -25% 762 $560   $51,476,432 44
May 15, 2011 14 $197,880 -54% -31% 762 $260   $51,674,312 45
May 16, 2011 - $73,464 -63% -28% 762 $96   $51,747,776 46
May 17, 2011 - $77,046 +5% -23% 762 $101   $51,824,822 47
May 18, 2011 - $66,306 -14% -29% 762 $87   $51,891,128 48
May 19, 2011 - $67,248 +1% -34% 762 $88   $51,958,376 49
May 20, 2011 13 $160,869 +139% -52% 501 $321   $52,119,245 50
May 21, 2011 - $205,357 +28% -52% 501 $410   $52,324,602 51
May 22, 2011 - $108,021 -47% -45% 501 $216   $52,432,623 52
May 23, 2011 - $47,826 -56% -35% 501 $95   $52,480,449 53
May 24, 2011 - $40,394 -16% -48% 501 $81   $52,520,843 54
May 25, 2011 - $35,297 -13% -47% 501 $70   $52,556,140 55
May 26, 2011 - $15,114 -57% -78% 501 $30   $52,571,254 56
May 27, 2011 - $47,039 +211% -71% 186 $253   $52,618,293 57
May 28, 2011 - $60,408 +28% -71% 186 $325   $52,678,701 58
May 29, 2011 - $55,756 -8% -48% 186 $300   $52,734,457 59
May 30, 2011 31 $33,368 -40% -30% 186 $179   $52,767,825 60
May 31, 2011 - $16,100 -52% -60% 186 $87   $52,783,925 61
Jun 1, 2011 - $16,821 +4% -52% 186 $90   $52,800,746 62
Jun 2, 2011 - $29,626 +76% +96% 215 $138   $52,830,372 63
Jun 3, 2011 - $55,127 +86% +17% 160 $345   $52,885,499 64
Jun 4, 2011 - $75,873 +38% +26% 160 $474   $52,961,372 65
Jun 5, 2011 - $49,449 -35% -11% 160 $309   $53,010,822 66
Jun 6, 2011 - $22,359 -55% -33% 160 $140   $53,033,181 67
Jun 7, 2011 - $20,517 -8% +27% 160 $128   $53,053,698 68
Jun 8, 2011 - $25,459 +24% +51% 160 $159   $53,079,157 69
Jun 9, 2011 - $20,048 -21% -32% 160 $125   $53,099,205 70
Jun 10, 2011 - $44,340 +121% -20% 134 $331   $53,143,545 71
Jun 11, 2011 - $58,318 +32% -23% 134 $435   $53,201,863 72
Jun 12, 2011 - $34,038 -42% -31% 134 $254   $53,235,901 73
Jun 13, 2011 - $17,483 -49% -22% 134 $130   $53,253,384 74
Jun 14, 2011 - $17,129 -2% -17% 134 $128   $53,270,513 75
Jun 15, 2011 - $21,190 +24% -17% 134 $158   $53,291,703 76
Jun 16, 2011 - $17,509 -17% -13% 134 $131   $53,309,212 77
Jun 17, 2011 - $28,959 +65% -35% 98 $296   $53,338,171 78
Jun 18, 2011 - $35,540 +23% -39% 98 $363   $53,373,711 79
Jun 19, 2011 - $25,734 -28% -24% 98 $263   $53,399,445 80
Jun 20, 2011 - $13,725 -47% -21% 98 $140   $53,413,170 81
Jun 21, 2011 - $13,086 -5% -24% 98 $134   $53,426,256 82
Jun 22, 2011 - $15,443 +18% -27% 98 $158   $53,441,699 83
Jun 23, 2011 - $12,164 -21% -31% 98 $124   $53,453,863 84
Jun 24, 2011 - $22,927 +88% -21% 74 $310   $53,476,790 85
Jun 25, 2011 - $29,321 +28% -17% 74 $396   $53,506,111 86
Jun 26, 2011 - $20,321 -31% -21% 74 $275   $53,526,432 87
Jun 27, 2011 - $11,109 -45% -19% 74 $150   $53,537,541 88
Jun 28, 2011 - $10,709 -4% -18% 74 $145   $53,548,250 89
Jun 29, 2011 - $10,158 -5% -34% 74 $137   $53,558,408 90
Jun 30, 2011 - $7,560 -26% -38% 74 $102   $53,565,968 91
Jul 1, 2011 - $13,739 +82% -40% 70 $196   $53,579,707 92
Jul 2, 2011 - $17,770 +29% -39% 70 $254   $53,597,477 93
Jul 3, 2011 - $14,786 -17% -27% 70 $211   $53,612,263 94
Jul 4, 2011 41 $8,000 -46% -28% 70 $114   $53,620,263 95
Jul 5, 2011 - $8,118 +1% -24% 70 $116   $53,628,381 96
Jul 6, 2011 - $8,370 +3% -18% 70 $120   $53,636,751 97
Jul 7, 2011 - $7,026 -16% -7% 70 $100   $53,643,777 98
Jul 8, 2011 - $22,445 +219% +63% 81 $277   $53,666,222 99
Jul 9, 2011 - $30,453 +36% +71% 81 $376   $53,696,675 100
Jul 10, 2011 - $25,800 -15% +74% 81 $319   $53,722,475 101
Jul 11, 2011 - $14,329 -44% +79% 81 $177   $53,736,804 102
Jul 12, 2011 - $14,962 +4% +84% 81 $185   $53,751,766 103
Jul 13, 2011 - $13,537 -10% +62% 81 $167   $53,765,303 104
Jul 14, 2011 - $13,079 -3% +86% 81 $161   $53,778,382 105
Jul 15, 2011 - $14,915 +14% -34% 66 $226   $53,793,297 106
Jul 16, 2011 - $19,759 +32% -35% 66 $299   $53,813,056 107
Jul 17, 2011 - $15,972 -19% -38% 66 $242   $53,829,028 108
Jul 18, 2011 - $8,521 -47% -41% 66 $129   $53,837,549 109
Jul 19, 2011 - $8,462 -1% -43% 66 $128   $53,846,011 110
Jul 20, 2011 - $7,648 -10% -44% 66 $116   $53,853,659 111
Jul 21, 2011 - $8,223 +8% -37% 66 $125   $53,861,882 112
Jul 22, 2011 - $11,967 +46% -20% 59 $203   $53,873,849 113
Jul 23, 2011 - $14,540 +22% -26% 59 $246   $53,888,389 114
Jul 24, 2011 - $11,483 -21% -28% 59 $195   $53,899,872 115
Jul 25, 2011 - $5,973 -48% -30% 59 $101   $53,905,845 116
Jul 26, 2011 - $6,034 +1% -29% 59 $102   $53,911,879 117
Jul 27, 2011 - $5,576 -8% -27% 59 $95   $53,917,455 118
Jul 28, 2011 - $5,574 n/c -32% 59 $94   $53,923,029 119
Jul 29, 2011 - $6,306 +13% -47% 41 $154   $53,929,335 120
Jul 30, 2011 - $7,909 +25% -46% 41 $193   $53,937,244 121
Jul 31, 2011 - $5,948 -25% -48% 41 $145   $53,943,192 122
Aug 1, 2011 - $2,982 -50% -50% 41 $73   $53,946,174 123
Aug 2, 2011 - $2,926 -2% -52% 41 $71   $53,949,100 124
Aug 3, 2011 - $2,754 -6% -51% 41 $67   $53,951,854 125
Aug 4, 2011 - $2,875 +4% -48% 41 $70   $53,954,729 126
Aug 5, 2011 - $3,473 +21% -45% 26 $134   $53,958,202 127
Aug 6, 2011 - $4,971 +43% -37% 26 $191   $53,963,173 128
Aug 7, 2011 - $3,396 -32% -43% 26 $131   $53,966,569 129
Aug 8, 2011 - $1,601 -53% -46% 26 $62   $53,968,170 130
Aug 9, 2011 - $1,539 -4% -47% 26 $59   $53,969,709 131
Aug 10, 2011 - $1,377 -11% -50% 26 $53   $53,971,086 132
Aug 11, 2011 - $1,599 +16% -44% 26 $62   $53,972,685 133
Aug 12, 2011 - $1,412 -12% -59% 26 $54   $53,974,097 134
Aug 13, 2011 - $2,108 +49% -58% 26 $81   $53,976,205 135
Aug 14, 2011 - $1,733 -18% -49% 26 $67   $53,977,938 136
Aug 15, 2011 - $633 -63% -60% 26 $24   $53,978,571 137
Aug 16, 2011 - $612 -3% -60% 26 $24   $53,979,183 138
Aug 17, 2011 - $432 -29% -69% 26 $17   $53,979,615 139
Aug 18, 2011 - $591 +37% -63% 26 $23   $53,980,206 140
Aug 19, 2011 - $1,071 +81% -24% 9 $119   $53,981,277 141
Aug 20, 2011 - $1,983 +85% -6% 9 $220   $53,983,260 142
Aug 21, 2011 - $1,009 -49% -42% 9 $112   $53,984,269 143
Aug 22, 2011 - $298 -70% -53% 9 $33   $53,984,567 144
Aug 23, 2011 - $238 -20% -61% 9 $26   $53,984,805 145
Aug 24, 2011 - $316 +33% -27% 9 $35   $53,985,121 146
Aug 25, 2011 - $322 +2% -46% 9 $36   $53,985,443 147
Aug 26, 2011 - $1,712 +432% +60% 7 $245   $53,987,155 148
Aug 27, 2011 - $2,986 +74% +51% 7 $427   $53,990,141 149
Aug 28, 2011 - $996 -67% -1% 7 $142   $53,991,137 150
Aug 29, 2011 - $416 -58% +40% 7 $59   $53,991,553 151
Aug 30, 2011 - $240 -42% +1% 7 $34   $53,991,793 152
Aug 31, 2011 - $356 +48% +13% 7 $51   $53,992,149 153
Sep 1, 2011 - $526 +48% +63% 7 $75   $53,992,675 154
Sep 2, 2011 - $749 +42% -56% 4 $187   $53,993,424 155
Sep 3, 2011 - $7,398 +888% +148% 4 $1,850   $54,000,822 156
Sep 4, 2011 - $7,618 +3% +665% 4 $1,905   $54,008,440 157
Sep 5, 2011 110 $351 -95% -16% 4 $88   $54,008,791 158
Sep 6, 2011 - $92 -74% -62% 4 $23   $54,008,883 159
Sep 7, 2011 - $198 +115% -44% 4 $50   $54,009,081 160
Sep 8, 2011 - $69 -65% -87% 4 $17   $54,009,150 161

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 1, 2011 3 $17,356,588   2,408 $7,208   $17,356,588 1
Apr 8, 2011 6 $11,769,680 -32% 2,419 $4,866   $29,126,268 2
Apr 15, 2011 7 $9,667,526 -18% 2,233 $4,329   $38,793,794 3
Apr 22, 2011 10 $5,207,622 -46% 2,130 $2,445   $45,620,236 4
Apr 29, 2011 9 $3,360,019 -35% 1,584 $2,121   $48,980,255 5
May 6, 2011 11 $1,735,734 -48% 1,001 $1,734   $50,715,989 6
May 13, 2011 12 $1,242,388 -28% 762 $1,630   $51,958,377 7
May 20, 2011 18 $612,878 -51% 501 $1,223   $52,571,254 8
May 27, 2011 28 $259,118 -58% 186 $1,393   $2,830,373 9
Jun 3, 2011 23 $268,832 +4% 160 $1,680   $53,099,205 10
Jun 10, 2011 25 $210,007 -22% 134 $1,567   $53,309,212 11
Jun 17, 2011 30 $144,651 -31% 98 $1,476   $53,453,863 12
Jun 24, 2011 36 $112,105 -22% 74 $1,515   $53,565,968 13
Jul 1, 2011 42 $77,809 -31% 70 $1,112   $53,643,777 14
Jul 8, 2011 36 $134,605 +73% 81 $1,662   $53,778,382 15
Jul 15, 2011 44 $83,500 -38% 66 $1,265   $53,861,882 16
Jul 22, 2011 48 $61,147 -27% 59 $1,036   $53,923,029 17
Jul 29, 2011 60 $31,700 -48% 41 $773   $53,954,729 18
Aug 5, 2011 73 $17,956 -43% 26 $691   $53,972,685 19
Aug 12, 2011 83 $7,521 -58% 13 $579   $53,980,206 20
Aug 19, 2011 90 $5,237 -30% 9 $582   $53,985,443 21
Aug 26, 2011 86 $7,232 +38% 7 $1,033   $53,992,675 22

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,201-2,300) 2,254 $45,861,736
All Time International Non-Sequel Box Office (Rank 1,601-1,700) 1,680 $45,861,736
Top 2011 Movies at the International Box Office 90 $45,861,736
All Time International Box Office for Original Screenplay Movies (Rank 1,101-1,200) 1,131 $45,861,736
All Time International Box Office for Live Action Movies (Rank 1,701-1,800) 1,785 $45,861,736
All Time International Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,008 $45,861,736
All Time International Box Office for Horror Movies (Rank 101-200) 139 $45,861,736
All Time International Box Office for R Movies (Rank 501-600) 550 $45,861,736
All Time International Box Office for FilmDistrict Movies 4 $45,861,736

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,901-2,000) 1,918 $99,870,886
All Time Worldwide Non-Sequel Box Office (Rank 1,401-1,500) 1,402 $99,870,886
Top 2011 Movies at the Worldwide Box Office 69 $99,870,886
All Time Worldwide Box Office for Original Screenplay Movies (Rank 901-1,000) 937 $99,870,886
All Time Worldwide Box Office for Live Action Movies (Rank 1,501-1,600) 1,509 $99,870,886
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 801-900) 833 $99,870,886
All Time Worldwide Box Office for Horror Movies (Rank 101-200) 122 $99,870,886
All Time Worldwide Box Office for R Movies (Rank 501-600) 511 $99,870,886
All Time Worldwide Box Office for FilmDistrict Movies 3 $99,870,886

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 17, 20113200,850 200,850$3,589,190$3,589,1901
Jul 24, 2011771,777-64% 272,627$1,147,714$4,736,9042
Jul 31, 20111138,676-46% 311,303$681,858$5,418,7623
Aug 7, 20111724,930-36% 336,233$418,325$5,837,0874
Aug 14, 20112414,765-41% 350,998$246,576$6,083,6635
Aug 21, 20112714,041-5% 365,039$238,557$6,322,2206
Sep 1, 20132222,602 558,967$117,078$8,291,318112
Sep 15, 20132815,104 588,702$92,739$8,457,212114
Sep 22, 20131130,685+103% 619,387$219,091$8,676,303115
Sep 29, 20132013,382-56% 632,769$81,229$8,757,532116
Oct 13, 20132714,041 653,696$70,205$8,862,167118

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jul 17, 2011381,967 81,967$1,662,294$1,662,2941
Jul 24, 2011526,663-67% 108,630$528,189$2,190,4832
Jul 31, 20111814,918-44% 123,548$325,653$2,516,1363
Aug 7, 2011209,139-39% 132,687$186,807$2,702,9434
Jun 18, 2023152,477 221,801$32,994$3,594,622623

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services at a cost. For more information, please contact us at research@the-numbers.com.