the brand identity for onezero, a sparkling protein water. I wanted this brand to be a bit more gender-neutral compared to the gym bro vibes that many protein products have. went for textured fruit illustrations, rainbow gradient & a bright color palette to create this bold but minimalist, retro leaning brand identity for the sparkling water brand – it should appeal to health-conscious people.
i created the brand identity, logo suite, packaging, pattern, illustrations, ad assets, mockups, and more!