Rafael Nadal branding sketches by Studio Nari |
Nike and the Rafa Nadal Foundation teamed up to launch Play All, an initiative designed to enhance confidence in kids and young adults in Barcelona through tennis, movement, and play. NARI was tasked with creating a visual identity for Play All that would reflect Rafa Nadal’s core values: Effort, Companionship, Sportsmanship, and Commitment.