PSA for business owners + leaders - BRANDING is a big word. Let's break it down together... ➕ Branding is a person's GUT FEELING about a product, service, or organization. ➕ Brand strategy is a long-term plan to OUTMANEUVER competitors through RADICAL differentiation. ➕ Brand identity is the visual and verbal expression a company uses to present itself to its customers and marketplace. Glad we got that cleared up 🙃