It’s officially time to gear up—the 2025 SXSW Merch collection has arrived!
We’re beyond excited to unveil this year’s assortment, packed with something for everyone—attendees, volunteers, artists, and presenters alike. Whether you’re looking for the perfect festival fit or a one-of-a-kind keepsake, we’ve got you covered with some magical items.
A Premium Collaboration with AS Colour
For 2025, we’re proud to partner with AS Colour, a premium merch provider known for creating top-tier apparel designed to last. From their humble beginnings in New Zealand to their global presence today, AS Colour has set the standard for high-quality, sustainably made garments.
Their commitment to reducing waste and encouraging conscious consumption aligns perfectly with SXSW’s mission to uplift artists, creators, and the creative community. This year’s collection includes t-shirts, fleece, headwear, and accessories—all crafted with care to keep you looking fresh from day to night.
Be on the lookout to see how SXSW and AS Colour team up to support the creative community with special limited-edition offerings at our SXSW Merch Truck and surprises within the artist lounge.
On The Road Again—SXSW Merch Truck is Back!
Hitting the asphalt again for the third year, the SXSW Merch Truck is rollin’ up around town bringing exclusive drops, limited-edition tees, and must-have swag straight to where all the fun is. Plus, we sell music wristbands to get access to showcases happening right then and there.
Can’t make it to the Austin Convention Center to grab your keepsake? No sweat. Take a peek at the schedule and see all locations around town where you can grab official SXSW merch on the go. Ready to take in some music showcases? Find the truck, grab the merch, thank us later!
📅 SXSW Merch Truck Schedule:
(Hours and locations subject to change.)
March 7-10: SW Corner of 7th & Congress (11 AM – 6:30 PM)
March 11-12: Rivian Demo Drives (11 AM – 4:30 PM) & Red River (5 PM – 10 PM)
March 13: Rivian Demo Drives (11 AM – 4:30 PM) & Old Red River at Waterloo Park (5 PM – 9 PM)
March 14: Rivian Demo Drives (11 AM – 4:30 PM) & Red River (5 PM – 10 PM)
March 15: Rivian Demo Drives (11 AM – 4:30 PM) & Old Red River at Waterloo Park (5 PM – 9 PM)
Limited-Edition 2025 SXSW Poster
Don’t miss your chance to grab the official 2025 SXSW poster by artist Taylor Rushing. Inspired by Austin’s legendary poster scene and iconic venues like Armadillo World Headquarters and Liberty Lunch, this stunning design captures the majestic essence of the beloved armadillo—Austin’s unofficial spirit animal.
Details:
- Premium silkscreen print
- Hand-numbered by Taylor Rushing
- Limited run of 350 (once they’re gone, they’re gone!)
Bonus: Every SXSW attendee will receive a limited-edition canvas tote featuring Taylor Rushing’s artwork when picking up their badge.
Meet the Artist: Taylor Rushing
Hailing from Washington State, Taylor Rushing’s work blends self-taught craftsmanship with counterculture influences. A graduate of The Evergreen State College and the University of Wisconsin at Madison, he founded Not Bad Illustration in 2019, where he spends his days doodling and growing dahlia flowers. His art celebrates the independent spirit, the handmade, and the beauty of imperfection.
2025 SXSW Merch Collections
This year’s official gear was designed to reflect the spirit of SXSW 2025. Each collection brings a unique vibe—find the one that fits you best!
Armadillo Collection
Austin Punk Rock Collection
Next up is this grittier collection spurred by our love for the raw, rebellious spirit of punk rock and grungier days of Austin's music scene.
Feel Good Collection
📸 Send us your SX fit while you're out and about catching sessions, screenings, and performances here.