STRATEGIC BURSTS FOR FOUNDERS WHO CRAVE MOREOUT OF THIS BRAND
IDENTITY CRISIS
WHERE BUSINESSES ARE BUILT ON MORE THAN HOPE AND PRAYERS
And yet, here you are. Reworking the offer. Rewriting the messaging. Updating the website. Changing the positioning. Again. And again. And again. Let’s build a brand you’re actually going to keep.
HI, I’M ASTRIDStrategic designer.
Sales-focused thinker.
I know you’re exhausted from rebuilding your brand over and over again.
However, I’m here to say you’re not broken.
No, you shouldn’t have everything figured out already, or be further ahead. And yes, you’re made for this.
It’s tired-you speaking.
You’re talented. You’re ambitious. You have all it takes to succeed. Nobody is better than you.
Just know that there’s no shame in rebuilding.
But Not Crispy Enough is where it all stops.
Here, we help you build the brand you actually want.
Not because it works, but because it fits.
to “holy sh*t, it’s working.”
No more rebranding every 3 months.
HOTLINE
[CONSULTATION]I don’t know what’s wrong.
But I sure know something’s off.
TO SERVE
[FULL REBUILD]At this point, I’m exhausted.
I need full help.
THE BITE
[INTERVENTION]I’ve put in the work.
But still, it doesn’t fit one bit.
My superpower
This could be you, just sayin’
Hi, I’m Astrid.
The one who questions everything.
My role is simple: I ask questions most people don’t ask. Why does this exist? Why did you choose this offer, this price, this direction? What were you trying to make happen? And I don’t want vague answers. I want to understand exactly why things were built the way they were so we can actually pinpoint what’s wrong.
Because most of the time? People didn’t truly build their business. They picked things based on what they’ve seen, what seems valuable and what “should” work. But when you ask why it exists? They don’t really know. I’m sure you don’t either. That’s what I catch immediately. The contradictions. The gaps. What doesn’t actually make sense.
I dig so deep I go back to what you actually master, why your business exists and what you’re really here to solve. We rebuild from there. We’re here to make things work.
Every Thursday.
To build the brand you actually want.
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