as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
Synonyms & Similar Words
Relevance
Antonyms & Near Antonyms
Example Sentences
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Recent Examples of lucrative
What better negotiating tactic when hashing out a new deal with Minnesota than to field several lucrative offers for the same position with other teams?
—
Jace Frederick, Twin Cities, 13 Jan. 2026
Meanwhile some distributors have edged their way out of the video business to focus on selling more lucrative internet packages.
—Jacob Feldman, Sportico.com, 12 Jan. 2026
Real estate has been a lucrative institutional investment since the collapse of the housing market in 2008.
—Allison Morrow, CNN Money, 11 Jan. 2026
For global businesses prepared to operate with this level of discipline, China can still be a lucrative market in the Year of the Horse.
—Joe Ngai, Fortune, 11 Jan. 2026
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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In markets with many solar farms, this is when electricity prices are lowest, making the panels less profitable.—
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The deal wasn’t a grant but a standard, interest-rate mortgage, which city officials have described as profitable for the city and beneficial for businesses, providing economic development support aimed at stabilizing property-owning music venues in Austin.—
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 20 Jan. 2026.
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