Tom Hale

Exciting news! MoldCo is now live and available in California. Our clinician-led digital health platform standardizes mold detox as routine preventive care rising to meet the growing, often hidden health risks mold poses. A recent LA Times article perfectly captures the challenge: modern, energy-efficient homes can unintentionally trap moisture, creating an ideal environment for mold growth that affects both home durability and occupant health. At MoldCo, we combine advanced lab testing and personalized therapies to detect and prevent mold-related illness before it starts. Prevention is better than remediation. Californians now have a trusted partner in MoldCo to help protect their homes and health. Read the article here: https://lnkd.in/gxdkjyf5

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I often see marketing leaders respond with insufficient urgency to creative performance degradation. I view any meaningful drop in creative performance as an all-hands-on-deck emergency that needs to be addressed aggressively. A few years ago, in one of the most popular posts on Mobile Dev Memo, I proposed the idea of a "creative performance half-life": the point after which creative performance degrades precipitously because of saturation. That half-life is essentially a replacement timeline. If the creative production process requires two weeks from concept to deliverable into testing, then any significant decline in creative performance means that the creative production process either malfunctioned or became misaligned with market conditions *two weeks ago*. That's a catastrophe. The team should respond accordingly by dramatically increasing production output. This is why I advocate for working with a large number of agencies and freelancers, since their output can be flexibly scaled at a moment's notice. But the broader point is that a considerable drop in creative performance reveals a process problem in the past that will have accumulated over the half-life of the advertiser's creatives. Fixing it now requires a deliberate expansion of creative output and diversity.

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RevenueCat just dropped their 2025 State of Subscription Apps report, and it’s packed with insights that hit close to home for us at Nordic Wellness. From product strategy to monetization models, the data reinforces our team’s vision: creating an integrated ecosystem of products and services that drive real, lasting impact in people’s health and wellness routines. 1. 💰 Health & Fitness apps dominate monetization They’re one of the only categories matching AI in revenue per install. 👉 This reinforces our focus on breathwork, cold exposure, and habit-building — wellness routines people pay to stick with. 2. ⚡ Day 0 matters more than ever 82% of all trials start the same day someone downloads the app. 👉 That’s why we lead with the Flow Score — our onboarding breath assessment that personalizes your entire experience from the start. You feel value immediately. 3. 💡 Hybrid monetization is rising 35%+ of top apps now blend subscriptions with one-time unlocks or consumables. 👉 Our roadmap includes premium breath assessments, cold plunge challenges, and add-on sessions — all designed to deepen engagement and increase LTV. Nordic Wave Nordic Flow Nordic Wellness Cole Jenkins Madison Jenkins Lindsey Trubia Rob Williams, PhD #WellnessTech #Breathwork #ColdPlunge #NordicFlow #AI #SubscriptionApps #HealthAndFitness #ProductStrategy #StartupInsights #ElevateYourHealth #ModernMindfulness

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I’m thrilled to announce defy.vc’s investment in Birches Health as part of their $20M combined Seed and Series A funding round, alongside incredible partners like AlleyCorp, General Catalyst, Will Ventures, and others. As someone deeply passionate about backing companies that tackle important problems for our society, I couldn’t be more excited about what Birches is building—a national virtual clinic dedicated to treating gambling addiction and related behavioral disorders like gaming, sex, porn, and internet addictions. What excites me most is Birches’ innovative health assurance model: proactive, accessible, and affordable care that’s evidence-based and delivered right at home. With the explosion of legal sports betting—think nearly $1.5 billion wagered on this year’s Super Bowl alone—we’re staring down a looming public health emergency. Traditional options like hotlines or generic therapy fall short for this high-acuity issue, but Birches changes that by offering specialized therapy from trained clinicians, multimodal treatment, and peer support, all covered by major insurers like United Healthcare, Cigna, Aetna, and Blue Cross Blue Shield. It’s available in all 50 states, breaking down geographical and financial barriers that have left so many without help. The impact is already profound: 96% of patients report an improved quality of life, and 94% give Birches a 5/5 rating. By partnering with state governments, payors, and policymakers, Birches is pushing gambling addiction into the spotlight of behavioral health conversations, where it’s been neglected for too long—often leading to shame, worsened outcomes, and higher suicidality risks. This funding will supercharge their growth: expanding the provider network, boosting clinical excellence, scaling infrastructure, and deepening insurance and state partnerships to meet surging demand. Very excited to partner with Elliott Rapaport and the entire Birches team! See more about our POV in the blog post linked in the comments. #GamblingAddiction #BehavioralHealth #HealthTech #VentureCapital #Innovation

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