About
Marketing professional with seven years of B2B experience in emerging and challenging…
Articles by Rich
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Hearing Loss as a Professional
Hearing Loss as a Professional
At about 47, I started to notice that I was losing my hearing. It started with certain voices, mumbling dialog and…
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Escaping Retail Jail 😃 - 17 Years of Lowe's!
Escaping Retail Jail 😃 - 17 Years of Lowe's!
I’ve waited about two years now before jotting down my thoughts of how my 17 year career with Lowe’s Home Improvement…
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Activity
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After 380 interviews, yes, 380, I was finally hired. The email said, “Congratulations,” and I almost launched my laptop into orbit. I did a victory…
After 380 interviews, yes, 380, I was finally hired. The email said, “Congratulations,” and I almost launched my laptop into orbit. I did a victory…
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Professional Branding. Fewer Steps. Bigger Impact. Proud of the team for the revamp of our Shrink Sleeve Branding page for CoolJarz™…
Professional Branding. Fewer Steps. Bigger Impact. Proud of the team for the revamp of our Shrink Sleeve Branding page for CoolJarz™…
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Professional Branding. Fewer Steps. Bigger Impact. Proud of the team for the revamp of our Shrink Sleeve Branding page for CoolJarz™…
Professional Branding. Fewer Steps. Bigger Impact. Proud of the team for the revamp of our Shrink Sleeve Branding page for CoolJarz™…
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Experience
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Volunteer Experience
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Sustainable Vendor Support
Orange County Coastkeeper
- Present 1 year 11 months
Environment
OC Coastkeeper is a great organization that helps protect swimmable, drinkable, fishable water and promotes watershed reliance throughout Orange County, CA. I've volunteered on various beach cleanup events and most recently became a sustainability partner with my company, Earthwise Packaging at their annual Coastal Cleanup Day event on September 21, 2024.
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Everyone's mad at Patagonia for suing an environmental activist. I think they're mad at the wrong person. Pattie Gonia is a drag persona created by…
Everyone's mad at Patagonia for suing an environmental activist. I think they're mad at the wrong person. Pattie Gonia is a drag persona created by…
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You ever post about MyEyeDr. taking three weeks to deliver your child’s $600+ glasses, and suddenly PR and legal come sprinting out of the corporate…
You ever post about MyEyeDr. taking three weeks to deliver your child’s $600+ glasses, and suddenly PR and legal come sprinting out of the corporate…
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I'm happy to share that I recently joined the Selle royal Group as the Selle Royal USA Marketing Manager! In this role, I'll be leading marketing…
I'm happy to share that I recently joined the Selle royal Group as the Selle Royal USA Marketing Manager! In this role, I'll be leading marketing…
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Ian Sells
I watch brands pour money into influencer campaigns… and end up with videos that sound like a bad sales script. “This is the product. This is what it does. Buy now.” That’s not influence. That’s just a bad ad. Here’s what real pros do differently: They lead with what people want. They show the frustration of not having it. They position your product as the shortcut. They spell out why it’s different from everything else. And they make the benefit feel immediate, not theoretical. That’s the gap between content people scroll past and content people act on.
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