Danan Darrundono

Not so super Frank C. seems to never get the facts straight. Let''s take the time to review his latest 'drivel' 🧱 FACT CHECK: Setting the Record Straight on “5G Broadcast vs ATSC 3.0” 1️⃣ “5G Broadcast is advancing globally while ATSC 3.0 struggles.” ❌False. ATSC 3.0 is deployed in more countries and more receiver types than 5G Broadcast. Fact: ATSC 3.0 is on-air across the U.S., South Korea, Jamaica, and Brazil (TV 3.0), with additional trials in Canada, India, Mexico, and multiple European markets. Meanwhile, there are no nationwide 5G Broadcast deployments anywhere—only isolated MNO pilots in Germany, Austria, and China. 2️⃣ “ATSC 3.0 can’t be received on phones.” ❌Completely outdated. Fact: ATSC 3.0 reception is active on feature phones, smartphones, tablets, USB-C dongles, gateways, and TVs from multiple vendors. The ecosystem includes Saankhya/Tejas, MediaTek, SiliconDust, and others—commercial hardware, not prototypes. 3️⃣ “5G Broadcast is the only global standard (3GPP).” ❌ Misleading. Fact: ATSC 3.0 is an ITU-recognized international broadcast standard (BT.2037, BT.1877)—same global recognition level as DVB-T2 or ISDB-T. ATSC 3.0 is also natively IP, fully interoperable with 3GPP systems (that’s the foundation of B2X – Broadcast-to-Everything). 4️⃣ “Release 18 feMBMS is a game-changer.” ❌Hardly. Fact: Release 18 adds incremental improvements—larger guard intervals, extended SFN support, and optional return path—but it remains dependent on operator spectrum and core integration. ATSC 3.0 already exceeds feMBMS throughput, spectral efficiency, and modulation flexibility, operating independently in broadcast bands and enabling one-to-many delivery without network load. 5️⃣ “Brazil will also implement 5G Broadcast to complement TV 3.0.” ❌ Blatantly false. Fact: Brazil’s SBTVD Forum explicitly rejected 5G Broadcast for terrestrial TV services. TV 3.0 is based on ATSC 3.0 physical layer technology. The separate MNO-led study on mobile use cases is not part of TV 3.0 and has no official adoption. 6️⃣ “India is aligning with 5G Broadcast.” ❌ Misrepresented. Fact: India’s D2M (Direct-to-Mobile) initiative is ATSC 3.0-centric, jointly developed by Prasar Bharati, IIT Kanpur, and Saankhya Labs. Government agencies recognize ATSC 3.0 as the technical basis for large-scale D2M deployment. 7️⃣ “ATSC 3.0 is its own worst enemy.” ❌Wrong again. Fact: ATSC 3.0 is the only broadcast system proven to deliver UHD, HDR, datacasting, emergency alerts, and IP services at scale—while converging with telecom and satellite systems in real deployments. The global momentum speaks for itself—ATSC 3.0 is the broadcast foundation for the connected world. 🔧 Bottom Line feMBMS is a network feature. ATSC 3.0 is a full system. ATSC 3.0 delivers broadcast-grade performance today—independent, interoperable, and global. The world isn’t “swimming against the current.” It’s following the current—and that current flows through ATSC 3.0.

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Revolutionizing Media Production: Avid Partners with AWS to Transform the Industry Excited to share that Avid and AWS have formed a strategic collaboration to launch a groundbreaking cloud-based production framework at NAB Show 2025! This solution addresses critical industry challenges like rising costs and workflow complexity for film and TV production companies. The Avid on AWS framework offers: • Up to 40% reduction in operational costs • 60% faster deployment times through automated workflows • Remote access to global talent pools • Enterprise-class security and compliance • Rapid deployment of production environments in hours vs weeks Available through AWS Marketplace, this collaboration sets a new standard for efficient, global content production by eliminating operational burdens while maintaining professional management standards. #MediaProduction #CloudTechnology #Avid #AWS #FilmProduction #MediaInnovation #NABShow2025 https://lnkd.in/ggRKdreb

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30 years in broadcast: Why people matter more than technology I began my career as a broadcast engineer believing success was straightforward: master every cable, every feed, every fix, and progression would follow. In those early years, I focused entirely on delivering perfect results — understanding technology inside out, staying curious to learn more, and solving problems quickly. As time passed, and as I worked across cities and countries, a deeper realisation took shape. Technical skills open doors, but people carry you through them. Behind every major event — Olympics, FIFA, or the IPL — it wasn't technology that kept things running. It was the people. The producer who trusted me with a critical transmission. The foreign technician who stepped in when problems hit. The colleague who recommended me for a new opportunity. The competitor who became a teammate during tight deadlines. These relationships mattered as much as any system we built. Working across cultures, languages, and time zones taught me that broadcast engineering demands precision and agility, but collaboration often decides success. Over 30 years, I kept learning and adapting — from analogue to digital, from manual rigs to cloud setups. Yet when pressure mounted, it was trust, teamwork, and clear communication that kept projects alive. Broadcast engineering means embracing a nomadic existence. Work took me to 67 countries. Airports, control rooms, hotel lobbies, and cities blurred over time. Each project felt like building a life from scratch. Home, I learned, is not a place. It is the people you work beside. Friendships and professional bonds form a network that outlasts jobs, projects, and borders. Time taught me is that people change. The engineer you disagreed with early on may return as a trusted partner later. The manager you misunderstood may become a strong supporter. Time, shared pressure, and common goals reshape perspectives. They teach patience, respect, and the importance of leaving relationships intact — even when things do not go perfectly. Here is what experience taught me: Stay curious about people as much as technology. Greet everyone with respect, especially when the pressure runs high. Stay open to new cultures, new ideas, and different ways of working. Forgive quickly, because careers are long and paths cross often. Protect your reputation carefully. It travels faster than any signal you will ever send. Some of my proudest moments did not happen during perfect transmissions or flawless shows. They happened quietly — during long nights troubleshooting problems, during recoveries when teamwork averted disasters, and during successful live broadcasts that only a close team knew almost did not happen. It was never just the shows or the signals that mattered most. Technology changes. Projects end. Cities blur. But the relationships will shape every step of your journey. #BroadcastLife #CareerAdvice #GlobalNomad #BroadcastEngineering

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California Film Credit Expansion in Flux as Lawmakers Delete References to $750 Million - article: https://lnkd.in/gvVitFYD - plus California’s Tax Credits May Soon Offer a Lifeline to Halt Animation’s Exodus - article: https://lnkd.in/g9dhnGea. - As currently written, the legislation would increase the amount of the tax credit from 20% of qualified expenses to 35% - That would increase to 40% for productions outside of the Los Angeles area, or in economically depressed areas of Los Angeles - The number of film & TV animation projects commissioned worldwide rose from 558 in 2019 to 860 in 2024, an increase of 54% - The bottom line: The desire for animation is rising, but California is not partaking in that increased business

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