Education
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University of the Arts London
MA with Distinction
Topics emphasized: User-centered design, usability, information architecture, interactive narrative, coding, project management, creative business, physical interactive technologies, and futurecasting.
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Honors & Awards
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Second Place at Startup Weekend Chicago 2016
Startup Weekend Chicago
Conceptualized, researched, designed, and pitched Rewind in just 54 hours, winning second place.
http://rewindapp.co/
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Pavel Samsonov
In environments where PMs are hired as "user proxies," designers will always lose in a fight over "rendering intent." The belief that subject matter expertise can replace the need for research and an SME already knows the right thing to do is irreconcilable with real user-centered design, and pushes us into the role of Feature Designers.
6 Comments -
Artiom Dashinsky
Which career track offers designers more opportunities: individual contributor or management? I did a quick research and looked at the numbers. Here is the summary (more details on my Substack): - Preference: 2x more designers want to stay ICs and not manage people - Supply: The talent pool of ICs is 1.7x larger than that of managers - Demand: There are 3x more design job openings for ICs than for managers What does this tell us? 1. Short-term: better to stay an IC At the first step after senior (staff/lead vs. manager), the IC path has significantly less competition—13 ICs per job opening vs. 23 managers. 2. Long-term: management may have more opportunities At higher levels—Sr. Staff/Principal vs. Director/VP—management roles become more common than IC ones. For example, there are 13x more Directors than Principals on the same level that are employed today (see the graph, thanks Pave for that data).
6 Comments -
Javier Andrés Bargas-Avila
How user-centric is your UX research? A common challenge I see product teams struggle with is thinking they're user-focused while actually building on assumptions. I've found that implementing Critical User Journeys (CUJs) transforms how organizations understand and act on user needs. CUJs combine two essential elements: - The user's core goals (the “Why”) - The specific tasks to achieve them (the “How”) In my latest article for Alida, I dive deeper into how measuring CUJs can improve your product development process and create experiences users actually want. Read the article here: https://lnkd.in/dqCzUhAx #UXR #CUJs #UX
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Nooshin Behyan
This trend of fewer junior Product Design roles isn’t just about cutting costs. I believe it’s because companies now have a more mature design process. UX design has been in the job market for several years, and as the field has evolved, so have the expectations. Back in 2019(the time I started my UX journey), you might have landed a job with a generic portfolio straight out of a bootcamp. But in 2025, the bar is higher because there’s greater UX maturity across the industry. Companies are looking for designers who can show deep expertise but I admit it's tough and unfair for entry level applicants😓
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Alexandra Valdivieso
The question is not whether AI will replace us or change the way we work in UX, but how we adapt to make the most of it. We need agents that understand the user journey end-to-end and actively collaborate with them. And I really like the way Dovetail is doing it. https://lnkd.in/dhnW6AqF #UX #AI #AgenticUX #UserExperience
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