I had the honour of speaking at
UX London this week, joining an impressive lineup and meeting some amazing people. I’m leaving feeling inspired and energised, with these takeaways:
Maria Isachenko — how to anchor user research to the problem, hypothesis, and North Star of a product
Melin Edomwonyi — that empathy is only a starting point, not a substitute for hard data
Marley Dizney Swanson — how to turn insights into impact by speaking the language of the business, and ensuring the scope of change matches the outcome being measured
Luisa Berta 🍃 — the much-needed reminder that flops are part of any process
Dr. Feyikemi Akinwolemiwa — how to scan the horizon for future signals, evaluate potential impact, and brainstorm mitigations
Julia Petretta — that users want to “do” before they want to “understand”
Piccia Neri — that just because you can, doesn’t mean you should, and that accessibility doesn’t limit creativity, it enables it
Hidde de Vries — how we can be more considerate of the sustainability of our digital products
Ben Sauer — that a sign of successful communication is having stakeholders repeat your ideas back to you
Alex Edwards and
Lucy Blackwell — that design systems are like tending a garden: not striving for perfection, but for growth and flourishing
Rachel Ilan Simpson — that design maturity is about building the structure to make good decisions quickly, again and again
Matt LeMay — that the shitty first draft doesn’t just lead to the final product, it creates and recreates its meaning, and that the fear of revealing our own “intrinsic shittiness” is exactly what we need to push past
Lucrezia Ponzano — that facilitating workshops is a dance between structure and flexibility, and knowing when to switch
Lou Downe — that the purpose of a service must remain central to its creation. I loved that there was a bit of overlap with my own talk and how we must pause and ask “why?”
And an unexpected yet important theme that emerged across a couple talks: that language is never neutral.
Ben Callahan proposed that language shapes culture.
Ben Sauer pushed this further — how you talk about a thing shapes the thing itself. And Michael Kibedi challenged us to ask whose English gets to be the default? If only certain languages are present in tech, which identities, stories, and cultures are left out? A radical thread running through the three days.
Thank you to
Jeremy Keith for the opportunity to speak — it was a privilege to share the stage with such a thoughtful group of leaders. And thank you to
Louise Ash and the entire
Clearleft team for making everything run so incredibly smoothly 💙
📸 @jonathancherrystudio