Alexandra Lin

Alexandra Lin

Greater Vancouver Metropolitan Area
6K followers 500+ connections

About

Hello – I’m Alexandra - your source for both gemstones and brilliant search marketing…

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Articles by Alexandra

Activity

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Experience

  • Just Ask Alex Graphic
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    Vancouver, British Columbia, Canada

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    The Woodlands

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    Austin, Texas Area

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    The Woodlands

Volunteer Experience

  • Volunteer

    Montgomery County Animal Shelter

    Animal Welfare

  • Administrator

    Make Change Trust

    - 2 years 8 months

    Assisting the fund find charities to aid.

Projects

  • Bulk Apothecary - Helped them Expand from being a Brick & Mortar Specialty Retailer and Become a Huge Online Retailer.

    - Present

    Bulk Apothecary was founded in mid 2010 as a small brick & mortar specialty retailer in Streetsboro, Ohio and has since grown to become one of the nation’s largest online suppliers of natural ingredients and essential oils.

    Bulk Apothecary had all the right ingredients—they just needed help getting the word out to the world. That’s where SEO.com stepped in.

    Our team helped Bulk Apothecary increase their traffic by 569% over two years. Their sessions from social media soared by…

    Bulk Apothecary was founded in mid 2010 as a small brick & mortar specialty retailer in Streetsboro, Ohio and has since grown to become one of the nation’s largest online suppliers of natural ingredients and essential oils.

    Bulk Apothecary had all the right ingredients—they just needed help getting the word out to the world. That’s where SEO.com stepped in.

    Our team helped Bulk Apothecary increase their traffic by 569% over two years. Their sessions from social media soared by 2023% during this time as well.

    Today, it has become one of the nation’s largest online suppliers of natural ingredients and essential oils. Though they began with candle and soap making supplies, their offering has now expanded to a wide range of products. SEO.com is proud to have been part of such a successful endeavor.

    See project
  • Dell - Improved their Global Search Positioning

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    Dell was unsatisfied with its global search positioning. Before working with SEO.com, international URLs appearing in the search results were unorganized. For example, if searching for Dell in Australia, it was possible that the first listing on the results page would be for Canada, France, or another country. SEO.com worked with Dell’s internal team and implemented aggressive strategies across multiple countries which reorganized Dell’s search presence and increased its organic search…

    Dell was unsatisfied with its global search positioning. Before working with SEO.com, international URLs appearing in the search results were unorganized. For example, if searching for Dell in Australia, it was possible that the first listing on the results page would be for Canada, France, or another country. SEO.com worked with Dell’s internal team and implemented aggressive strategies across multiple countries which reorganized Dell’s search presence and increased its organic search rankings, traffic and revenue worldwide.

    At SEO.com, we increased organic traffic by 46%, 177% in number of ranked words. Dell’s return on investment with SEO.com has been so dramatic that they have asked to not publish specific ROI figures in order to protect their strategic advantage in the market.

    See project
  • Mrs. Fields - Expanded their Online Presence in Organic Search Results.

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    Mrs. Fields already had strong branding and rankings, but wanted to expand its online presence in the organic search results.
    Mrs. Fields approached SEO.com with the goal of increasing the number of search terms driving traffic to its website.SEO.com was able to iron out complex on-site issues related to page structure, indexing and canonical URLs. This effort helped Mrs. Fields boost its search visibility for a large number of core search terms related to their industry.

    In order to…

    Mrs. Fields already had strong branding and rankings, but wanted to expand its online presence in the organic search results.
    Mrs. Fields approached SEO.com with the goal of increasing the number of search terms driving traffic to its website.SEO.com was able to iron out complex on-site issues related to page structure, indexing and canonical URLs. This effort helped Mrs. Fields boost its search visibility for a large number of core search terms related to their industry.

    In order to expand on the number of traffic driving keywords, SEO.com consulted with Mrs. Fields and conducted extensive keyword research to determine untapped areas of opportunity.

    To date the results have been impressive – generating a ten-fold return on investment for Mrs. Fields.

    See project

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