Sales Navigator usage reports

Last updated: 1 month ago

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Reporting includes activity from LinkedIn.com as well as Sales Navigator to ensure all selling activity is reflected in reports. This activity may take place on desktop as well as on mobile, email, or CRM applications.

Usage Reporting is only available to Sales Navigator Advanced and Advanced Plus full admins or sub admins. To view your Sales Navigator usage reports, click Admin in the top menu, then click Usage Reporting in the top menu.

Information regarding usage can be found across three tabs:

  • Overview

  • Usage

  • Effectiveness

All usage reporting metrics are updated daily, but not all metrics are refreshed simultaneously. Also, activity data is updated daily and is current as of the date shown at the top of the Usage Reporting page.

Data is collected for usage reports from the day users complete their onboarding to the present date. By default, usage reporting displays activity from the last 30 days.

Considerations

  • For a given date range, each activity displays a Total, which indicates the total number of times that activity was performed across all users who were active at some point during the selected timeframe. 

  • Average indicates the average number of times that activity was performed for each seat holder active during the selected time period. 

  • To determine whether metrics (for example, average accounts saved per user) have changed over time, adjust the date range for usage reporting by clicking the dropdown next to Last 30 days, which appears next to Usage From. You can select any time period in the past two years. 

    Here's a tip

    If you select more than 30 days, your date range will automatically update to include data for the full week. This may cause your Days active to be slightly higher than what you've originally selected.

  • Usage reporting displays activity conducted in Sales Navigator (including iOS and Android mobile apps, email widgets, and CRM Embedded Profiles) alongside LinkedIn.com. 

    • LinkedIn.com activity is included to give a full picture of users' modern selling activities, as Sales Navigator license holders receive additional benefits on LinkedIn.com. These include expanded network access, more InMail messages, and Who Viewed My Profile. You can opt out of LinkedIn.com activity tracking in your Sales Navigator settings.
  • Usage reporting shows the activity of all activated users. Users who have not completed Sales Navigator onboarding are not included in usage reporting. However, if you export usage reporting data to a CSV file, then these users' names will appear in the file, but it won't include any activity data. 

    You can also include a specific persona in your usage report. You can choose either a default persona or you can choose a persona that you created. You cannot see or choose personas created by other admins or end users.

  • Keep in mind that changes to groups or team members can take up to 24 hours to appear in usage reporting.

Learn more about usage reporting metrics below.

Usage


Effectiveness

Important to know

Certain metrics are only available for Advanced or Advanced Plus admins who purchased Sales Navigator through a LinkedIn account representative. These metrics can only be provided by LinkedIn account representatives. Learn more

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