Check the status of your conversions to better understand the signals received from your website. Scroll down for more information on the following:
To find your conversion status:
Go to your ad account in Campaign Manager.
Click Measurement on the left menu, then click Conversion tracking.
Review the Status column. Click the status for more details.
Learn more about each conversion status definition below.
| Status | Conversion data source | Definition |
|---|---|---|
| Active (green) | Insight Tag Conversions API CRM auto-created conversions CSV file | Last signal was received in the past three days. |
| Active (green): Low Match Rate | Conversions API | Last signal was received in the past three days, but the information streamed to LinkedIn has a low likelihood of successful event-to-profile matching. |
| No recent activity (gray) | Insight Tag Conversions API CRM auto-created conversions CSV file | Last signal was received between four and seven days ago. |
| Awaiting activity (gray) | Conversions API | Waiting to receive information from your Conversions API. You’ll see this status for 48 hours after creating your conversion. If we don’t receive a signal after 48 hours, your status will update to No activity detected. |
| No activity detected (red) | Conversions API | No events have been received for this conversion. |
| Inactive (red) | Insight Tag Conversions API CRM auto-created conversions CSV file | Last signal was received more than seven days ago. |
| Unverified (red) | Insight Tag | No activity detected from your website. |
For Conversions API statuses (third-party partner or Direct API), click the status to see more detailed information. This information can include the following:
Keep in mind, the status will update in real time, but it can take up to a few hours for the event count and match rate to populate.
Review the following information to help improve your conversion status.
| Conversion source | Conversion status | Troubleshoot | Learn more |
|---|---|---|---|
| Conversions API | Active: Low Match Rate No recent activity No activity detected | Review your setup to ensure it's set up correctly and optimized for strong signal quality. | |
| CRM auto-created conversions | No recent activity Inactive | Confirm that your Business Manager is receiving CRM information and you’ve consented to share your CRM data with Campaign Manager. | Share your Business Manager CRM data with Campaign Manager |
| Insight Tag | No recent activity Inactive Unverified | Visit your website to trigger the Insight Tag. The Insight Tag will send a signal when someone visits a page on your website that has the tag properly implemented. After you visit your website, it might take up to 24 hours for your status to update. |
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