GAIN

Momentum continues at GAIN as we deepen partnerships with leading brands. This May, we’ll be taking the next step in our partnership with AC Milan, building on several years of collaboration with our Performance team, by hosting our first co‑branded event together at Casa Milan. Based in Italy and keen to learn more? Sign up here: https://luma.com/4ur7fzpg

GAIN Conversion is proud to be powering Experimentation Elite this May - a gathering of the people shaping the future of experimentation.   The event brings together practitioners across CRO, product, and analytics to share ideas, challenges, and real‑world learnings. Expect insightful talks, hands‑on roundtables, and plenty of great conversation with people who care deeply about doing testing the right way.   Can’t wait to be part of it.

Consumers are craving the real, the crafted, the timeless. Our new Future of Heritage research shows how heritage brands can build fame and loyalty in a culture that’s noisier and more sceptical than ever. Download our free report here: https://lnkd.in/efW36S5v

How do iconic brands stay iconic? We put that question to the brilliant leaders from our Future of Heritage panel - Bentley Motors, De Beers and Kickers - in a quick‑fire voxpop. Hear what Ben Whattam, Alex Roberts and Jo Blake had to say in this short highlight reel.

Exciting news: GAIN and Kameleoon’s partnership is expanding. Introducing Kameleoon’s PBX Ideate, an AI-powered experimentation ideation tool. Built on 15+ years of conversion rate optimisation (CRO) expertise from GAIN Conversion. We’re working together to help teams:  - Identify friction points instantly  - Generate high-quality test ideas - Prioritise opportunities with confidence  - Accelerate experimentation velocity Experimentation is often limited by ideas and speed. PBX Ideate changes that. It delivers tailored, test-ready hypotheses grounded in over 20,000 experiments all within one dashboard as shown below. This is a big step forward for CRO teams looking to unlock the full potential of AI-driven experimentation. Read more about our partnership here: https://lnkd.in/e5Jm8H9A

'Women need to be able to work in tech without pretending to be someone or something that they are not." Thanks to SheCanCode for profiling Carlotta Costanzo, Director of Creative Performance, and celebrating her career in the industry.

What does heritage look like in 2026? And how can brands stay future‑fit as the world transforms around them? Today’s Future of Heritage panel brought those questions to life with brilliant leaders Ben Whattam of Bentley Motors, Jo Blake previously De Beers Group and Alex Roberts of #Kickers Pentland Brands. Together, we explored how brands can stay true to their roots while evolving for new audiences, new expectations and a new era of brand value. From the role of legacy in brand identity to the importance of innovation and long‑term brand strength, the conversation was rich, future‑focused and full of inspiration. Incredible insights, great energy and a standout session. A huge thank you to our speakers, and to everyone who joined us!

Together with Think Women in Digital Government (Think Digital Partners), we’re celebrating the brilliant women shaping the future of digital government. On International Women’s Day, we recognised the women whose leadership, expertise and collaboration make government services stronger, more inclusive and more impactful. We’re excited to join the Mission Collaborate panel on 17 March as we champion shared learning, collective impact and the women driving tomorrow’s public services. #thinkwidg

“Equality is about building systems where the best talent can thrive. When women thrive, businesses gain strength”. Proud to see @Flick Duncan, GAIN Creative Studios Client Services Director, featured in Mediashotz International Women’s Day Give to Gain article.

Neil Dennis, CEO of GAIN Experience, shared his golden rule with The Marketing Society. Read the full interview here: https://lnkd.in/eYN6s4kw