Tectonic

There’s no denying it—high-quality data is the backbone of effective marketing. How we collect, organize, and maintain our data directly impacts what we can achieve, especially in automated customer journeys. That’s why Salesforce Data Cloud is a game-changer for marketers looking to unlock deeper insights, drive personalization, and scale automation like never before. With Salesforce Data Cloud, marketers move from guesswork to precision, ensuring every campaign is powered by accurate, actionable insights. The result? Higher engagement, better conversions, and stronger customer relationships. https://lnkd.in/efW7ihSX

Dreamforce is almost here! Tom Groom and Brian McAllister will be in San Francisco October 13–16, and we’d love to carve out some time to talk with peers and leaders who are thinking big about what’s next with Salesforce!

Explaining Salesforce's Referral Marketing Referral Marketing empowers businesses to launch high-impact referral programs in minutes—driving word-of-mouth growth, increasing customer loyalty, and boosting conversions. https://lnkd.in/eWVgwPsu

Discover Salesforce's top sales enablement tools! https://lnkd.in/gYD5xe5r

When AI Moves From Feature to Force Multiplier We’ve implemented Einstein across dozens of organizations, witnessing a clear pattern: the difference between superficial adoption and transformational results comes down to one factor – how deeply predictive intelligence is woven into operational workflows. When done right, the impact manifests in tangible, measurable ways. 1. Precision Focus: Working Smarter, Not Harder The first visible sign of successful Einstein adoption is the elimination of wasted effort. Teams stop operating on guesswork and start acting on intelligence: *”Our SDR team regained 15 hours per week by focusing only on Einstein-scored hot leads.”*– VP of Sales, SaaS Company 2. Real-Time Leadership: From Rearview Mirror to Windshield Einstein transforms management from historical reporting to predictive guidance: Traditional Approach Einstein-Enabled Leadership Monthly pipeline reviews Daily deal health pulse checks Gut-based forecasting AI-weighted revenue projections Post-mortem analysis Preemptive risk intervention Example: A manufacturing firm reduced forecast variance from ±15% to ±3% using Einstein Predictive Forecasting. 3. Your Data Finally Works For You Einstein unlocks trapped value in existing CRM data: “We discovered our highest-value customers shared three unexpected behavioral patterns we’d never tracked before.”– Director of Customer Success, FinTech 4. The Silent Efficiency Revolution AI-driven automation eliminates repetitive work: Process Before → Process AfterManual lead scoring → AI-prioritized inbound leadsFirst-in case assignment → Urgency-based routingBatch-and-blast emails → Behavior-timed campaigns 5. The Trust Transformation When teams see consistent accuracy, behavior changes Read more. https://lnkd.in/eVHB7qq8

🌟 Thank You, Salesforce! 🌟 Tectonic extends a heartfelt thank you to the Salesforce team for welcoming us to your McLean, DC office for an engaging Lunch & Learn with ECS reps and senior leadership. We truly appreciated the insightful discussions around how we can partner across key solution areas—PSS, Agentforce, Service Cloud, Marketing Cloud and more—to deliver meaningful outcomes for our public sector clients. A big thanks as well to everyone who joined us for Happy Hour afterward! It was a great way to continue the conversation and build stronger connections in a more casual setting. We’re excited about the collaboration ahead and grateful for the ongoing partnership. Let’s keep the momentum going! #Tectonic #Salesforce #LunchAndLearn #McLean #WashingtonDC #PublicSector #DigitalTransformation #Partnership #CustomerSuccess #HappyHour #ECS #StrongerTogether #Salesforce

The Evolution of Salesforce Einstein The Summer ’25 release transforms Einstein from a predictive scoring engine into an active decision-making partner. With deeper CRM integration and enhanced explainability, Einstein now delivers: ✅ Context-aware automation through natural language Flow creation ✅ Real-time analytics that drive immediate action ✅ Transparent model governance for regulated industries The Summer ’25 release of Einstein closes the gap between insight and action by:🔹 Democratizing AI – Business users create sophisticated automations🔹 Accelerating Decisions – Live data eliminates reporting lag🔹 Building Trust – Explainable AI meets compliance requirements https://lnkd.in/eDqk9ZpA

🚢 Heading to the AAPA Annual Convention or working in the port industry? This is your chance to connect with Brian McAllister and Tom Groom from Tectonic, the Salesforce Port Authority.

Salesforce Contact Center Service Cloud High-Level Implementation Services Salesforce Service Cloud Accounts & Contact Management, including Contact Deduplication and Matching Rules Case Management & Case Assignment Rules (2) Email-to-Case (1 Email) Web-to-Case (1 Web Form) Email Templates and Auto Response Setup 3 Automations (medium complexity) Standard Reports and Dashboards (1 Dashboard / 5 Reports) End User Account Setup and Configuration User Management & Security Setup User Roles, Profiles and Permissions Data Migration of Accounts, Contacts and Active Cases Client responsible for Data Cleansing and Transformation https://lnkd.in/gKKW8SzV #salesforce #call_center #contact_center #service_cloud #tectonic

Salesforce has transformed its marketing automation offerings. What was once two different platforms held together with the Salesforce platform by connectors is now a family of on core and off core solutions. Including two powerhouse solutions: Both leverage Salesforce’s AI capabilities but serve distinct business needs. Choosing Your Path Stick with Account Engagement If: ✔ You’re purely B2B ✔ Your workflows are email-centric ✔ You have limited technical resources Upgrade to Growth Edition If: ✔ You need omnichannel capabilities ✔ You’re drowning in data silos ✔ You want AI-driven personalization https://lnkd.in/gpgrnBep