If your CRM notifications feel like wins, not noise, you’re doing RevOps right. At RevOps Shop, we believe motivation isn’t just about dashboards or quotas. It’s about feeling progress. We’ve seen how gamification turns everyday work into momentum, for both your team and your customers. ✅ Celebrate micro-wins internally: fastest follow-up, most creative outbound, best process fix of the week. ✅ Reward customer progress externally: usage milestones, integrations completed, time saved, or impact achieved. That’s the difference between “just another alert” and a signal that drives action. #RevOps #SalesEnablement #CustomerExperience
CEO, Founder at RevOps.Shop | AI sales and marketing strategy expert for B2B companies looking to win more business, more often.
If a CRM notification makes your reps excited instead of annoyed…congrats, you’ve cracked the RevOps code. When I was at HubSpot, I used to get emails like this: “Your contact just clicked Talk to Sales.” Just a small signal buried in a crowded inbox. But that little ping? Instant dopamine hit. Because behind it was a real person, someone who had already experienced value and was leaning in. Behavior design is the real growth hack. HubSpot was brilliant at this. They turned transactional moments into emotional ones. They gamified progress. You can apply that same principle anywhere - with your team AND with your customers. Here’s how 👇 1️⃣ Internally - with your team Dashboards don’t motivate people. Games do! Build small challenges around metrics that actually matter: Fastest follow-up on a hot signal. Most creative outbound copy. “Process Fix of the Week” contest to find and fix a bottleneck that saves the team time. The result is way more energy and ownership. A few weeks ago at RevOps Shop, we had a contest to see who could write the best copy for an outbound campaign with a cash prize. (The winner graciously divided up their prize between all participants but you get the point.) 2️⃣ Externally - with your customers You can gamify their experience too. Make using your product feel like winning and celebrate milestones. Create visible progress bars or achievement badges for key activation steps (e.g., “You’ve connected 80% of your data sources) Send “level-up” moments when customers hit milestones (like completing onboarding, integrating tools, or hitting usage goals). Include progress recaps in your customer emails - “You saved 4 hours this week using automation X.” That’s what HubSpot nailed. They turned something as mundane as a CRM notification into a dopamine hit. And that feeling made people want to keep playing. If you can make your team and your customers feel progress, the motivation becomes intrinsic. Have you ever gamified something in your GTM motion? What happened? #RevOps #HubSpot #SalesLeadership #CustomerExperience #B2BMarketing #Enablement #GrowthOps