RevOps Shop’s cover photo
RevOps Shop

RevOps Shop

Internet Publishing

New York, New York 436 followers

We help sales and marketing teams win more business, more often through smarter outbound and inbound marketing.

About us

A highly specialized sales and marketing operations firm helping sales and marketing leaders coach to their numbers, instead of fiddling with their increasingly complex tech stack. What makes The RevOps Shop special is simple: our system architects have executed sales, marketing, and customer service successfully as individual contributors. As a result, we can help you answer some of the following questions: - Why are my salespeople not using our CRM as intended? (Sales Operations, Data Operations) - Why are our prospecting emails not getting opened like they used to? (Email Deliverability, Email Inbox Placement)? - What companies and contacts should our sales team be engaging with to help us win deals faster? (Sales Operations, Sales Analytics) - What interactions do our prospects have with our brand right before they want to speak with our sales team? (Marketing Analytics, Event Tracking) - What is the best way to use our technology and people to double our company's revenue? (Funnel Engineering, Marketing and Sales Process) Our core competencies include: - HubSpot implementations for sales, marketing, and customer service. - Data modeling and data mapping for sales and marketing processes. - Analytics and reporting for marketing effectiveness by channel, medium, and by campaign. - Lead scoring, proactive notifications to salespeople and customer service reps for account management and upsells, for both traditional and PLG models. - The best email marketing tactics and strategy that B2B is ignoring (at their own peril). - Complex integrations with HubSpot. (Multiple data providers, data visualization, ERP, eCommerce, Payments, and external web services). If you want to have us analyze your sales and marketing funnel - just drop us a line. We can't wait to meet you.

Website
www.revops.shop
Industry
Internet Publishing
Company size
2-10 employees
Headquarters
New York, New York
Type
Privately Held
Specialties
Sales Analytics, HubSpot Marketing Automation, HubSpot Sales Hub, Website Design, and UI/UX

Locations

Employees at RevOps Shop

Updates

  • If your CRM notifications feel like wins, not noise, you’re doing RevOps right. At RevOps Shop, we believe motivation isn’t just about dashboards or quotas. It’s about feeling progress. We’ve seen how gamification turns everyday work into momentum, for both your team and your customers. ✅ Celebrate micro-wins internally: fastest follow-up, most creative outbound, best process fix of the week. ✅ Reward customer progress externally: usage milestones, integrations completed, time saved, or impact achieved. That’s the difference between “just another alert” and a signal that drives action. #RevOps #SalesEnablement #CustomerExperience

    View profile for Michael Grinberg

    CEO, Founder at RevOps.Shop | AI sales and marketing strategy expert for B2B companies looking to win more business, more often.

    If a CRM notification makes your reps excited instead of annoyed…congrats, you’ve cracked the RevOps code. When I was at HubSpot, I used to get emails like this: “Your contact just clicked Talk to Sales.” Just a small signal buried in a crowded inbox. But that little ping? Instant dopamine hit. Because behind it was a real person, someone who had already experienced value and was leaning in. Behavior design is the real growth hack. HubSpot was brilliant at this. They turned transactional moments into emotional ones. They gamified progress. You can apply that same principle anywhere - with your team AND with your customers. Here’s how 👇 1️⃣ Internally - with your team Dashboards don’t motivate people. Games do! Build small challenges around metrics that actually matter: Fastest follow-up on a hot signal. Most creative outbound copy. “Process Fix of the Week” contest to find and fix a bottleneck that saves the team time. The result is way more energy and ownership. A few weeks ago at RevOps Shop, we had a contest to see who could write the best copy for an outbound campaign with a cash prize. (The winner graciously divided up their prize between all participants but you get the point.) 2️⃣ Externally - with your customers You can gamify their experience too. Make using your product feel like winning and celebrate milestones. Create visible progress bars or achievement badges for key activation steps (e.g., “You’ve connected 80% of your data sources) Send “level-up” moments when customers hit milestones (like completing onboarding, integrating tools, or hitting usage goals). Include progress recaps in your customer emails - “You saved 4 hours this week using automation X.” That’s what HubSpot nailed. They turned something as mundane as a CRM notification into a dopamine hit. And that feeling made people want to keep playing. If you can make your team and your customers feel progress, the motivation becomes intrinsic. Have you ever gamified something in your GTM motion? What happened? #RevOps #HubSpot #SalesLeadership #CustomerExperience #B2BMarketing #Enablement #GrowthOps

  • Outbound feeling repetitive? Our team built a Signals Menu, a visual idea board of signal types your outbound team can track right now using tools like Clay, HubSpot, SmartLead, and HeyReach. Because the challenge isn’t just collecting signals. It’s knowing which ones actually matter. If your outbound sequences are starting to blur together, start here. Pick a few signals that match your ICP and build your own signal strategy from there. Here are six we’ve leaned on the most this quarter 👇 1️⃣ Small Marketing Teams Companies with 1–3 people in marketing or demand gen roles. 2️⃣ New Marketing Hires A VP or Director of Marketing in their first 90 days often means new tools, new KPIs, and a search for clarity. 3️⃣ Recent Funding Rounds Fresh capital means GTM building is about to begin, the perfect time to talk data, pipeline, and reporting. 4️⃣ Companies Hiring in GTM Open roles for RevOps, Sales Enablement, or Demand Gen show active investment in revenue operations. 5️⃣ HubSpot Users They already value structured systems but often need tighter alignment between marketing, sales, and reporting. 6️⃣ Active on LinkedIn Teams that publish and engage consistently tend to value marketing experimentation and visibility. These six signals form the foundation of our Starter Signals Menu, the ones that most reliably identify companies ready for RevOps alignment. There are plenty of others worth tracking, but this is where we start. #RevOps #Outbound #SignalBasedSelling #GTM #SalesOps #MarketingOps #MarTech #TechStack

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  • RevOps Shop reposted this

    View profile for Michael Grinberg

    CEO, Founder at RevOps.Shop | AI sales and marketing strategy expert for B2B companies looking to win more business, more often.

    A few years ago, I was sitting in a meeting, watching a company struggle with their CRM. They had the best tools. The right intentions. A solid team.   But sales was frustrated.  Marketing was spinning its wheels.  Data was scattered. And leadership? They were wondering why they even bought the platform in the first place. The problem wasn’t HubSpot, it was how everything connected. That’s why we started RevOps Shop. And this picture was taken early in our journey!    We're the agency that actually understands where technology is heading. We don't just implement tools. We transform how you capture, qualify, and convert prospects. We build for the world that’s coming, by helping you integrate AI into every part of your GTM Engine (With the experience to know where AI is a must and where it’s just adding noise!) CRMs, data pipelines, sales processes. Everything gets connected, optimized, and built for scale.   If your CRM feels more like a cost than an asset, let’s talk. Because you’re probably sitting on more growth potential than you realize.   #RevOps #HubSpot #AI #RevenueGrowth #SalesEnablement

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  • The story behind "RevOps Shop" 👇 Small businesses drive half the economy. We’re obsessed with helping them compete smarter, grow faster, and turn every opportunity into revenue.

    View profile for Michael Grinberg

    CEO, Founder at RevOps.Shop | AI sales and marketing strategy expert for B2B companies looking to win more business, more often.

    At RevOps Shop, we didn’t pick our name just because it sounds good. Here’s the story behind it. ⬇️ Before RevOps Shop, I lived and breathed the small business growth problem. Not just at HubSpot, but long before that. I saw it everywhere-real companies fighting to grow, not just the “big names” you see in headlines. Small business means something different in the real world than it does on a spreadsheet. Most of us think “mom and pop,” the bakery, the local law firm. But in business, “small” can mean 50, 200, even 400 employees. That’s a big responsibility. These companies power half the economy. They build the neighborhoods we live in. But they don’t have armies of experts or endless budgets. They have teams who need to figure out sales, marketing, and operations-fast. At HubSpot, I watched teams try to buy growth. They’d adopt every tool, invest in every new platform, and hope that something would click. But most of the time, what they really wanted was a path. A way to connect all the dots, get everyone on the same page, and see real results. That’s when I saw the gap. People were asked to do more, learn more, and move faster. The CRM became the center of everything, but nobody wanted to spend their days learning another complicated system. They wanted growth-simple, fast, and real. “Shop” felt right. A place to get what you need, when you need it. No endless waiting, no mystery. That’s the story behind our name. It’s a promise to every team that’s ever felt stuck or overwhelmed by the noise. We’re here to help you win more business, more often. #founder #agency #hubspot #startup #entrepreneur #martech #revops

  • If your team waits hours to follow up on intent signals, it might as well be a cold email. Here’s the math that most outbound teams overlook👇 5 SDRs on a team Each misses 4 signals a day That’s 20 missed signals every week At a 10% conversion rate, that’s 40 opps a month left untouched After 6 months, that’s over $1M in lost pipeline 😱 The signals exist (web scraping, Clay, data providers), but speed is everything. Most intent decays within 3 days. Most teams don’t act until day 6, 7, or 8. By then, the window’s closed. The best outbound teams aren’t reacting, they’re automating. They’ve built systems that act on signals live, automatically, and repeatably. Here’s what that looks like in practice: Job change? → Clay + UserGems Tech stack change? → Clay, BuiltWith, or Wappalyzer Website visit? → Vector Intent data? → Clay LinkedIn activity? → Trigify Signal comes in → right tool picks it up → opener goes out. No manual digging. No missed timing. No pipeline left behind. At RevOps Shop, we’ve mapped out 12 high-impact signals that top-performing teams act on. If your GTM motion is still waiting days to act, we can help you flip that script. #RevOps #SignalBasedSelling #MarketingOps #SalesOps #GTM #B2B #Pipeline

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  • RevOps Shop reposted this

    View profile for Michael Grinberg

    CEO, Founder at RevOps.Shop | AI sales and marketing strategy expert for B2B companies looking to win more business, more often.

    Fortune 100s with a CRO see 1.8x higher revenue growth. But here’s why you don’t need to be a Fortune 100 to get the same lift: The CRO role is exploding. A 2023 LinkedIn report called CRO the fastest-growing job title in the US. Wild, right? (Not shocked. At all.) Why? Because every smart company I know wants growth that *sticks*. Not just a nice Q2 spike. Real, connected, top-to-bottom, revenue growth. Here’s what the modern CRO actually does (hint: it’s NOT just sales): - Brings sales, marketing, and customer success to the same table (all of these teams influence revenue and need to have a shared vision of success) - Runs on data, not guesses (think: dashboards, signals, and AI on speed dial) - Acts like a “chief connector” for *every* GTM dollar, not just closed-won deals A McKinsey study says Fortune 100s with an established CRO, or adjacent role, reach 1.8X higher revenue growth. Imagine the compounding effect over a few years… The skill set: - Owning all revenue streams - Aligning every move to the customer experience - Driving execution (no hand-waving, real outcomes) Who’s connecting the dots between people, tools, and numbers? The gap is real. But the edge is up for grabs. How is your org thinking about the CRO role - and what’s your biggest roadblock to real alignment? #CRO #RevOps #AI #RevenueGrowth #Leadership

  • Data isn’t just something marketers measure anymore. It’s what drives revenue. Our team has been diving deep into HubSpot’s new Data Hub and Data Agents, and we’re seeing how the smartest GTM teams are already using them to transform how they work. Here’s what the future of data-driven marketing looks like inside HubSpot: 1️⃣ Know your audience without more forms HubSpot’s Data Hub and Agents automatically enrich contacts with role, industry, and company details so you can focus on strategy, not spreadsheets. 2️⃣ Create campaigns that actually resonate When you know which segments engage most, you can craft messaging that converts. Your next best-performing ad won’t come from gut instinct, it’ll come from data patterns inside your CRM. 3️⃣ Deliver better leads to sales When enrichment fills in the blanks, SDRs stop wasting time chasing the wrong companies. 4️⃣ Cut wasted ad spend Clean data means smarter modeling and more efficient targeting. The result? Lower CPL and campaigns that scale profitably. 5️⃣ Get full-funnel visibility, no developers required HubSpot’s ecosystem makes it possible to connect apps, ad platforms, and data sources seamlessly. You can track what’s working, where, and why in one unified view. #HubSpot #RevOps #DataHub #MarketingOps #AI #DataStrategy #B2BMarketing #RevenueGrowth

  • RevOps Shop reposted this

    View profile for Michael Grinberg

    CEO, Founder at RevOps.Shop | AI sales and marketing strategy expert for B2B companies looking to win more business, more often.

    Want to master your ability to tell stories in business? Here are 5 rules I swear by: The ability to write words that start conversations is a permanent weapon in your arsenal. I happen to be a massive Pokémon nerd, so let me explain copywriting the way I know best. When it comes to creating opportunities, here’s how you catch 'em all. Here are 5 rules for better writing: 1️⃣ Keep it simple. Executives don’t write essays. They don’t use “synergistic paradigms.” They write short sentences with short words. Just like Pokémon attacks: Bite. Slash. Hypnosis. Your cold emails should read the same way. 2️⃣ Specificity builds trust. It’s the difference between saying “we helped our client grow” and saying “we cut their sales cycle by 42% by fixing lead routing in HubSpot.” One is vague. The other shows you know exactly how the work got done. Same in Pokémon. Anyone can say “I’ve got a fire Pokémon.” But when you pull out a PSA 10 Shadowless Typhlosion, people pay attention. 3️⃣ Don’t pitch. Start a conversation. Cold email isn’t about closing. It’s about opening. Mr. Mime doesn’t win in one move. He distracts, sets the stage. That’s your job too. 4️⃣ Lead with pain, not features. Nobody cares that your tool “integrates seamlessly.” They care that their board deck numbers don’t match and their CMO is sweating bullets. Pokémon battles are won by exploiting weaknesses, not bragging about strengths. 5️⃣ Urgency beats wit. A mediocre email that hits someone’s urgent problem today will outperform the wittiest email about a nice-to-have tomorrow. Just like in battle: you don’t wait three turns to unleash the perfect combo. You hit them where it hurts right now. Fun example, sure. But the real point is this: If your messaging sounds like everyone else’s, it gets ignored. If you write like a human, show you actually understand your buyer’s world, and apply these fundamentals, you will win more conversations. Catch them all. (Replies, not Pokémon.) #writing #copywriting #sales #leadgen #coldemail #outbound #GTM

  • Other agencies give you dashboards. We build engines that actually move revenue. RevOps Shop builds systems that turn chaos into consistent revenue. We don’t sell dashboards or push software you’ll never use. We embed inside your team and get our hands dirty. Here’s what that looks like: ⭐ Fixing broken sales processes with HubSpot automation ⭐ Cleaning and structuring data so it actually reveals new pipeline ⭐ Building AI workflows that give your team leverage, not confusion ⭐ Supporting your GTM ops long after launch We bring the mindset of a Chief Growth Officer: sleeves rolled up, focused on outcomes, not optics. If your GTM team is ready to get serious about scale, let's talk. #RevOps #HubSpot #GTM #B2B #RevenueGrowth

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