Piwik PRO

Can you trust your analytics if it puts patient data at risk? 🤔 Healthcare organizations are under growing pressure to do more with their data while meeting strict privacy and compliance requirements. That’s exactly what we’ll be discussing at Becker's Healthcare 𝟭𝟲𝘁𝗵 𝗔𝗻𝗻𝘂𝗮𝗹 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 this month. Magdalena Pawlitko and Patryk Stoch will represent Piwik PRO in Chicago, where we’ll connect with healthcare leaders looking for a HIPAA-compliant  approach to analytics. If you’re attending, stop by 𝗕𝗼𝗼𝘁𝗵 𝟴𝟭𝟲 to see how you can:  • Work with complete and reliable data without compromising patient privacy  • Meet HIPAA and other regulatory requirements  • Build a solid foundation for data-driven decision-making. 📅 April 13–16 🗺️ Hyatt Regency, Chicago 📍 Booth 816 Let’s talk about what privacy-first analytics can look like in your organization. The wind of HIPAA-compliant change is coming. 🍃 See you in the Windy City!

Kiitos, Helsinki! MeasureCamp Helsinki wrapped up over the weekend. It’s one of the few events where you don’t just listen – you compare perspectives with people facing the same challenges across analytics, privacy and data infrastructure. During the event, Piotr Słonina hosted a session on expectation management in analytics work. When teams operate across tracking, consent, compliance and engineering, misaligned expectations quickly turn into delays, rework and frustration. The root cause of it is not lack of expertise, but missing the basics. A few practical ideas discussed during the session included: • Setting clear ownership early – especially across teams • Making assumptions explicit before work starts • Replacing one-off fixes with simple, repeatable systems. Applying it consistently makes a measurable difference.  📊 Thanks to everyone who joined the session and shared their perspective. Till the next one! 👋

When analytics becomes part of the application, new possibilities emerge.  Our wonderful partner CodeArt DK explored what this looks like in practice and built a Piwik PRO .NET SDK. The SDK brings analytics closer to developers by: • Enabling event tracking directly from .NET applications • Allowing analytics queries with familiar LINQ-style syntax • Making it easier to build dashboards and data-driven features outside of the Piwik PRO platform This approach reflects a broader shift. Analytics is no longer separate from product development. It’s becoming an integral part of how modern applications operate, especially in privacy-focused environments. 🔏 Big thank you to Allan Thraen and the CodeArt team for driving this initiative forward. 📑 If you’re working with .NET and want to see how privacy-first analytics can fit into your architecture, the full overview by CodeArt is worth a read:  https://lnkd.in/gGd4Yr75  Announcing Piwik PRO .NET SDK 💡 You can find the NuGet package with the SDK here: https://lnkd.in/gSuH34Xr

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗵𝗮𝗹𝗳 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗱𝗲𝗰𝗹𝗶𝗻𝗲 𝗰𝗼𝗼𝗸𝗶𝗲𝘀? Stricter privacy expectations and stronger cookie banners mean many organizations are losing visibility into how their websites perform. In some cases, up to 50% of users reject cookies. An article by Rafał Piszczatowski at Bettersteps, highlights an alternative - collecting anonymous data without cookies or session identifiers. In the test, the same event was tracked in both Piwik PRO and GA4. As a result, 𝗣𝗶𝘄𝗶𝗸 𝗣𝗥𝗢 𝗿𝗲𝗽𝗼𝗿𝘁𝗲𝗱 𝟰𝟰% 𝗺𝗼𝗿𝗲 events in the same period. Why the difference? When users decline cookies, many platforms often rely on modeled data. If the traffic volume is too small, many interactions never appear in standard reports. With Piwik PRO, organizations can collect anonymous event-level data, each interaction recorded as a separate signal, without identifying the user. Piwik PRO offers something many teams need today: reliable measurement based on real interactions, even without cookie consent. Sometimes, measuring events, not users, is the right place to start. Sometimes, measuring events, not users, is the right place to start. 📄The full article, written in Polish, is accessible here: https://lnkd.in/dNhRe7AF 

Most analytics teams still follow one assumption: collect as much data as possible. But what if that approach is hurting both the quality of analytics and privacy compliance? 📊 In a session at Piwik PRO Day 2025, Conductrics INC CEO Matt Gershoff challenged the “just in case” data mindset. His argument is simple: organizations should focus on collecting just enough data, not more. Why? 💡 Because excessive data often creates more problems than value: • Higher compliance risk under regulations. • More analytical noise and harder decision-making. • Systems that are difficult to audit and maintain. Privacy by Design offers a different path. Instead of collecting everything and then asking questions later, it encourages teams to start with minimal, non-identifiable data and increase granularity only when there’s a clear reason. In practice, this often means using privacy-preserving techniques that reduce identifiability while keeping analytical value. Techniques such as data binning or K-anonymity demonstrate that organizations can protect user privacy while still conducting reliable analyses. 🗞️ Discover how “just enough” data beats “just in case” collection: https://lnkd.in/dDV666xj 

Solid spot in the books! Piwik PRO ranked 1st in Poland in both the Data Analytics and Software & Data categories, and 48th in Eastern Europe Overall in StartupBlink’s latest ecosystem ranking. 🎊 At the same time, we placed 1st among tech companies in Wrocław, the city where Piwik PRO was founded and where a great part of our team still builds the platform today. The report evaluates companies based on factors such as employee growth, investment and website traffic. We see this recognition as a reflection of the strength of our technology and the role our product is playing in supporting companies around the world. Proud to be part of the growing tech community. 💻 Full ranking available here: https://lnkd.in/dJaPJPpn

Anyone at D-Congress in Gothenburg? 🤔 Didrik Brekke Hansen, Nicolai Munch Andersen and Mariya Khanina are on site to discuss how to drive revenue with reliable analytics in commerce You can chat with them at our partner's stand, Invertus, which is located at booth G45 (check out the map in the comments section 🔽). Let’s connect! Our team is in Gothenburg today and tomorrow.

Shining like a star ⭐ We’re thrilled to announce that Piwik PRO has been named a Rising Star in the Customer Success Report for Customer Data Platform by FeaturedCustomers! This recognition reflects the trust, partnership and confidence our clients place in us, for which we are truly grateful. It reinforces our focus on what matters most today: turning behavioral data into measurable business outcomes. Today, collecting more data no longer drives growth for organisations. Acting on it with the right strategy and execution does. That’s where Piwik PRO’s Data Activation comes in. With it, teams can:  • Build audiences based on real user behavior.  • Trigger campaigns in real time across CRM, email and ad platforms.  • Combine analytics, consent and activation in one privacy-compliant setup.  • Deliver personalized experiences without compromising GDPR or HIPAA compliance. 👉 Curious how privacy-first activation works in practice? Explore the details here: https://lnkd.in/dWzh2DJn

Is your commerce data giving you clarity - or confusion? 🤔 Let’s talk about it at one of the most important commerce gatherings in the Nordics. On March 4–5, Didrik Brekke Hansen, Nicolai Munch Andersen and Mariya Khanina will be at D-Congress in Gothenburg together with our partner Invertus. 𝗪𝗶𝘁𝗵 𝟯𝟬–𝟲𝟬% 𝗼𝗳 𝘂𝘀𝗲𝗿𝘀 𝗻𝗼𝘁 𝗰𝗼𝗻𝘀𝗲𝗻𝘁𝗶𝗻𝗴 and growing legal pressure across the EU, many commerce brands are optimizing based on partial truth. The result? Misattributed revenue, undervalued channels and decisions made on incomplete data. 💡 It doesn’t have to be that way. If you’re attending D-Congress and want to understand what truly drives revenue, without black boxes, sampling or legal pushback, let’s connect in Gothenburg. Didrik, Nicolai and Mariya will be there to guide you through it. See you next week! 👋

𝗦𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗠𝗮𝗿𝗰𝗵 𝟭, 𝗣𝗶𝘄𝗶𝗸 𝗣𝗥𝗢 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗦𝘂𝗶𝘁𝗲 𝗺𝗼𝘃𝗲𝘀 𝗳𝘂𝗹𝗹𝘆 𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗽𝗹𝗮𝗻𝘀!  • 𝗧𝗵𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗹𝗮𝗻 is designed for growing organizations that require accurate, privacy-compliant data analysis and activation, as well as a range of hosting options, including European-owned servers.  • 𝗧𝗵𝗲 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗣𝗹𝗮𝗻 is designed for data-sensitive organizations that require comprehensive security, compliance, and dedicated support, with global hosting options including US HIPAA-compliant Azure and public or private cloud. This new approach will enable us to deliver the best possible product and further develop our platform to provide the tools and features that data-driven marketing teams demand. You can expect a lot of new, exciting developments in the near future. As part of the new plans, customers will also get access to Cookie Information's advanced CMP platform, which automates consent collection and ensures regulatory compliance. Core plan users have 𝘂𝗻𝘁𝗶𝗹 𝟮𝟴 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝘁𝗼 𝘂𝗽𝗴𝗿𝗮𝗱𝗲 to one of the new plans. If you have any questions regarding the new plans, please contact our support team. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗵𝗲𝗿𝗲: https://lnkd.in/dPNRpkRE