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ICYMI: 🏂 Claudia Riegler, 52, has become the oldest female Winter Olympian: ‘We set our own limits,' and more top stories.

Milano Cortina 2026 is projected to be the most gender-equal Winter Olympics in history. Except for Nordic Combined. 🚫⛷️ New research from Parity and SurveyMonkey shows a majority of fans across the US, Canada, United Kingdom & Ireland, and Australia believe women and men athletes should be treated equally at the Games. ⚖️ Meanwhile, Parity athlete Annika Malacinski continues to raise awareness about why her sport remains on the outside. Read the country-by-country breakdown here: https://lnkd.in/eRK9Z_4K #WinterOlympics #MilanoCortina2026 #WomensSports

Being the best still isn’t enough for women athletes. Despite the unprecedented growth of women's sports, most women athletes are paying a steep price just to compete; financially, physically, and emotionally. In her latest blog for Parity, Caroline Fitzgerald of GOALS breaks down the steep costs that many women athletes still pay to compete. #WomensSports #SportsBiz

"At the Super Bowl, Parity is promoting two major partnerships featuring women athletes: an expanded partnership with regenerative tech company DNA Vibe and client M&T Bank’s collaboration with Women's Football Alliance wide receiver Lois Cook. Why? Because even men’s sporting events field a surging interest in women’s sports, according to Leela Srinivasan." 🏈📈 Read more from The GIST: https://lnkd.in/ekyKxP8J

Momentum for women’s sports at the Winter Olympics is accelerating. 🚀 Parity’s latest research with SurveyMonkey finds that 25% of fans plan to follow more women’s events at Milano Cortina 2026, driven by growing excitement and interest. The timing matters: ski jumping ranks among the most anticipated events for both women’s and men’s competitions, and Milano Cortina will introduce the first-ever Women’s Large Hill ski jumping event, expanding the women’s program to two Olympic events. More events + more visibility = more fan interest. 👀 🔗 Read the full Olympic research here: https://lnkd.in/eRK9Z_4K

ICYMI: ⛹️♀️ Unrivaled exceeds WNBA single-game attendance record with 21,490 fans in Philadelphia, and more top stories.

We’re proud to be launching a new blog series, An Athlete’s Pregnancy, written by Parity athlete and writer Skyler Samuelson Espinoza. Part 1 explores the decision to get pregnant as an elite athlete; a choice shaped by career timing, identity, ambition, and the realities of life after sport. This is a deeply personal series, grounded in lived experience and written in Skyler’s own words. Read Part 1 here: https://lnkd.in/eQxxWpsq Additional entries will be published throughout the series. 🤍 #AthleteStorytelling

Over 50 Parity athletes will compete at the 2026 Milano Cortina Winter Olympics, spanning skeleton, aerial skiing, curling, ice hockey, bobsleigh, and figure skating, and representing countries across the globe. 🇮🇹❄️ We rounded up a few Parity winter standouts (plus one power duo) to watch as the Games approach. 👉 Read the full blog and meet the athletes here: https://lnkd.in/e98EH56E Who are you most excited to watch in Milano Cortina? 👀 #WomensSports #MilanoCortina2026 #WinterOlympics #AthleteMarketing

Happy National Girls & Women in Sports Day®! Today, we’re proud to join the Women's Sports Foundation in celebrating the impact of sport in the lives of girls and women — and advocating for a future where everyone has the opportunity to play, lead, and thrive. Explore events happening nationwide and learn how to get involved: https://lnkd.in/e4HvXQY #NGWSD2026

On National Girls and Women in Sports Day, Parity is proud to expand its partnership with DNA Vibe, a regenerative wearable technology company and the force behind SHINE, as our Official Community Transformation Partner. Through this collaboration, Parity athletes will serve as co-creators of recovery and wellness programming, inform future research, and lead community-based activations, helping extend advanced performance and recovery tools to athletes nationwide. Timed to a day that celebrates the power and progress of girls and women in sport, this partnership reflects a shared commitment to closing gaps in sports science and athlete care, while expanding access at both the elite and grassroots levels. 🔗 Read the full announcement here: https://lnkd.in/e5u4SDZh