You may not realize it, but your athletes are always watching. Athletes notice your facial expressions, posture, and gestures, especially in challenging moments. Positive body language can build confidence, reinforce effort, and help athletes feel safe and supported. This week, we’re sharing Tips for Positive Body Language to help coaches foster engagement, safety, and growth. Explore the resource: https://bit.ly/4aHMTyd
Positive Coaching Alliance
Non-profit Organizations
Oakland, California 23,980 followers
What Youth Sports Can Be
About us
Positive Coaching Alliance's mission is to change the culture of youth sports so that every child, regardless of social or economic circumstance, has access to a positive youth sports experience.
- Website
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http://www.positivecoach.org
External link for Positive Coaching Alliance
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- Oakland, California
- Type
- Nonprofit
- Founded
- 1998
- Specialties
- youth development, character education, nonprofit, youth sports, coaching, and social emotional learning
Locations
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Primary
Get directions
66 Franklin St
Suite 300
Oakland, California 94607, US
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Get directions
Employees at Positive Coaching Alliance
Updates
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More than 350 female high school athletes from the Philadelphia area came together for a day centered on leadership, character, and team culture honor of Women in Sports Day. We led two back-to-back Making Teammates Better workshops focused on leadership, positive initiation, and responsible social media use, providing practical strategies athletes can apply within their teams. We were also honored to hear from U.S. Women’s Soccer Legend Carli Lloyd, whose perspective reinforced the importance of strong, values-driven leadership in sports and beyond.
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We’re excited to share that Ji'Ayir Brown, Safety for the San Francisco 49ers, will serve as the keynote speaker at the East Bay Symposium at California State University, East Bay! Join PCA, Kaiser Permanente, and Center for Sport & Social Justice, CSU East Bay for this FREE event focused on the powerful connection between sports, health, and positive youth development. Coaches, parents, athletes, health professionals, and community leaders are all invited to be part of this impactful day. Register Now: https://bit.ly/4tVsblN
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Every coach trained. Every kid reached. Every positive sports moment. It starts here. Tickets are now on sale for the 2026 Game Changer Awards & Benefit. This inspiring evening will recognize leaders who are breaking down barriers and shaping the next generation of athletes, including 2026 Coach of the Year winner, Coach Cindy Farmer. Join us to celebrate this impact and invest in a future where every young athlete has access to positive, character-building sports experiences. Secure your tickets and learn more: https://bit.ly/4rC1xgv #GameChangerAwards #PositiveCoaching #YouthSports #PCA
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PCA was proud to be a part of National Basketball Association (NBA) All-Star Weekend in Los Angeles, participating in the Jr. NBA Coaches Clinics and the Jr. WNBA (Women's National Basketball Association) From Passion to Profession event. We also connected with valued partners including LA84 Foundation, Under Armour, ESPN, and Disney. Weekends like this highlight the power of partnership in advancing positive, impactful youth sports experiences nationwide.
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When young athletes know it’s okay to make mistakes, they’re free to actually enjoy the sport. When we take the pressure of perfection off their shoulders, we give them space to take risks, grow, and simply have fun. That’s how we build confidence that lasts far beyond the final score. #PositiveCoaching #YouthSports #Olympics #PCA
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Attention Bay Area Youth Sports Community! Join us at Cal State East Bay next Saturday to upskill your coaching with Kaiser Permanente, Center for Sport & Social Justice, CSU East Bay, and PCA! This free event is for coaches, parents, health professionals, athletes and any community members interested in the link between sports and medicine. Whether you’re new to youth sports or have been involved for years, this event is for you! Learn More & Register Now: https://bit.ly/4s09Cev
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In a recent feature by Education Week, Dr. April Brooks of Jefferson County Public Schools shares how she’s reenergizing district athletics by expanding access, elevating girls’ sports, and listening to student voices. Serving as the first Black woman to hold the position of Executive Director of Athletics and Activities as JCPS, Dr. Brooks aims to expand opportunities that give kids a stronger sense of belonging and a positive place to invest their energy. From launching the district’s first all-girls elementary basketball league to creating new pathways like girls’ flag football, her work reflects the impact coaches and athletic directors have on their community of athletes. Read the full story: https://bit.ly/4qMCOVe #YouthSports #PCA #PositiveCoaching #CommunityImpact Daycia McClam
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Team culture is built in everyday moments of connection. Building Connections with Athletes Through Care challenges coaches to think intentionally about how they show up for their athletes and offers practical strategies to strengthen trust, inclusion, and communication. Stronger relationships lead to stronger performance and development. Read more: https://bit.ly/4rtWz5n #LeadershipDevelopment #YouthSports #PositiveCoaching #PCA
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Who’s a Game Changer in your life? Natalie Nakase, Head Coach of the Golden State Valkyries, will answer this question at the 2026 PCA Game Changer Awards & Benefit, where she’ll honor a coach who made a difference in her life. Learn more about this special night at https://bit.ly/4akIlO0. #GameChangerAwards #PositiveCoaching #YouthSports #PCA
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