Swetrix

Very excited to announce that Swetrix v5 is now live!! It comes with:  - AI chat  - Goals  - Experiments (A/B tests)  - New PoW CAPTCHA  - Feature flags  - Profiles (+ MAU/DAU tracking)  - Revenue analytics (with Stripe/Paddle integrations)  - UI upgrades  - and A LOT more! At this point Swetrix is pretty much the best OSS Google Analytics alternative on the market! Learn more: https://lnkd.in/eng_gKyR It's already live for Swetrix Cloud users. The Community Edition release coming in January 2026!

Privacy vs. Security aren’t the same—and mixing them up creates risk. Security keeps bad actors out; privacy governs what trusted parties can do with data. In this guide, you’ll learn: - Where security can erode privacy (surveillance, encryption backdoors) - What breaches really teach us about privacy failures - How AI and PETs rebalance the equation (plus decentralized identity) - Practical steps for teams and individuals - Why privacy‑first, cookie‑free analytics is a competitive edge Security spend is set to hit $212B in 2025—yet 92% of people worry about privacy. Here’s how to get both right. Read the full guide (link in comments). #Privacy #Security #DataProtection #Cybersecurity #PrivacyByDesign #PETs #WebAnalytics

CPRA didn’t replace CCPA—it supercharged it. If you work in product, marketing, or data, here’s what changed and why it matters: - “Sharing” is now regulated (not just “selling”) — ad-tech loophole closed - New rights: Correct inaccurate data + Limit Sensitive Personal Information - New enforcer: CPPA, discretionary cure period, higher fines (up to $7,500/violation) - Threshold shifts: 50k → 100k consumers; small teams may be exempt - Marketing/analytics impact: update “Do Not Sell or Share,” rethink pixels/retargeting In my breakdown: - Side-by-side CCPA vs CPRA table - Clear action plan to ship compliance without killing growth - Practical tips on moving to privacy-first analytics Read the full guide (link in comments). #CPRA #CCPA #DataPrivacy #PrivacyCompliance #AdTech #MarketingOps #Analytics #SaaS

🍪 Third‑party cookies are disappearing. The future is first‑party—and it’s how you deliver trust, personalization, and accurate analytics. In this new guide, you’ll learn: - What 1st‑party cookies are and how they work - 1st vs 3rd party (and why browsers are phasing out the latter) - How to use them for UX, analytics, and personalization - Consent and security essentials to build user trust If you’re shaping your post‑cookie strategy, this is a clear, non‑technical read. Read the full guide: https://lnkd.in/eDipCzZi #FirstPartyData #Privacy #WebAnalytics #Marketing #Cookies

Running an affiliate program without solid tracking is like throwing money into the wind. If you can’t see which partners and campaigns drive real revenue, you can’t scale what works. - Nail UTMs: source, medium, campaign, term, content—used consistently, every time - Clean links convert: cloak/shorten for trust and higher CTR (WP plugins or SaaS) - Measure beyond clicks: tie traffic to conversions and on-site behavior - Future-proof: first-party data + server-to-server; cookie-less tracking is here We break it all down with examples, tooling comparisons, and a simple, repeatable framework. Full guide -> https://lnkd.in/ehRTyWgM #AffiliateMarketing #AffiliateTracking #MarketingAnalytics #UTM #Attribution #WebAnalytics #PrivacyFirst

⏱️ Average Engagement Time (GA4): the metric that measures attention—not just clicks. If your page isn’t the active screen, the clock stops. That’s why this beats old-school bounce rate for understanding real interest. In this guide, you’ll learn: - What GA4 considers an engaged session (10s+, conversion, or 2+ pages) - How engagement time compares to bounce rate - and why it’s more actionable - What “good” looks like by content type (blog, product, landing, homepage) - Practical ways to lift engagement: scannable structure, visuals/video, speed, internal links, clear CTAs Ready to measure what actually matters and improve it? Read the full guide: https://lnkd.in/eVWR4fJ5 #GA4 #WebAnalytics #DigitalMarketing #ContentMarketing #SEO #ProductAnalytics #PrivacyFirst #Swetrix

Your growth engine isn’t more leads—it’s keeping the customers you already have. 📈 A tiny 5% lift in retention can boost profits by 25–95%. In this guide, you’ll learn: - CRR vs. Churn: the two numbers that reveal your true health - CLV and Repeat Purchase Rate: measuring value and loyalty, not vanity - NPS and CSAT: the “why” behind behavior, not just the “what” - Benchmarks by industry: see where you stand, set smarter targets Read the full playbook and turn metrics into action: https://lnkd.in/eVQXsSZw #CustomerRetention #SaaS #Product #Analytics #Growth

Churn could cost businesses $782B this year. Are you calculating it correctly? We put together a practical guide that covers: - The exact formula: (Lost customers ÷ Customers at start) × 100 - The #1 mistake: never include new signups in churn math - What “good” looks like: industry benchmarks and context - Customer vs revenue churn: why you must track both - Segmentation tips: cohort, plan, and feature adoption to find hidden leaks Read the full guide - https://lnkd.in/emMtiCvv #Churn #CustomerSuccess #SaaS #Retention #ProductAnalytics #Growth

Your growth bottlenecks are hiding in your customer journey. 🔍 We pulled together 10 real-world journey maps across SaaS, e‑commerce, healthcare, finance, retail, and more—each with key touchpoints, common friction, and quick, actionable fixes. - E‑commerce: cut checkout drop‑off with guest checkout + mobile‑first flows - SaaS: nail first‑run onboarding to drive trial → paid - Healthcare: simplify booking/billing to reduce patient anxiety - Finance: progressive profiling to pass KYC without killing conversion - Retail: unify online/offline so promos and inventory stay consistent Plus: how privacy‑first analytics (Swetrix) fuels ethical, granular journey insights. 🛡️ Read the full guide (10 examples + takeaways) — https://lnkd.in/eTc8kVKa #CustomerJourneyMapping #CX #ProductAnalytics #Growth #SaaS #Ecommerce #Privacy #Analytics

Choosing a user journey mapping tool in 2025? I compared 12 options so you don’t have to. What’s inside: - Clear use cases, pricing, and honest pros/cons - From flexible whiteboards (Miro, FigJam) to dedicated CX suites (UXPressia, Smaply) to enterprise platforms (TheyDo, JourneyTrack) - When and how to validate maps with analytics (privacy‑first with Swetrix) If improving CX and conversion is on your roadmap, this will save you hours. Read the full guide — https://lnkd.in/egCXGERy #CustomerJourney #JourneyMapping #CX #UX #ProductManagement #Analytics #MarTech #Swetrix