Stitch Fix

Trend fatigue is real. Retail TouchPoints highlighted Stitch Fix’s 2026 forecast in its annual roundup, noting a shift away from “trend churn.” Our data shows two-thirds of clients are being more selective with trends, which is fueling the rise of Statement Staples: sculptural jewelry, colorful bags and standout outerwear layered onto elevated basics. More than half of Stitch Fix clients describe their ideal 2026 wardrobe as “elevated basics with bold accents.” As trend fatigue grows, shoppers are redefining what feels essential in their wardrobes. Check out the article, as well as all of our 2026 predictions, in the comments 👇

🎂 We’re celebrating 15 years of Stitch Fix! 🎉 15 years of helping people discover the styles they will love that fit perfectly so they always look and feel their best. 💛 Thank you to the Stitch Fix team for driving forward our mission and to our clients who put their trust in us every day. 

Our CMO, Debbie Woloshin, took the stage at the annual Brand Storytelling Conference at Sundance Film Festival alongside Lara Krug from the Kansas City Chiefs and Ramon Soto from Northwell Health, to dive into how brands are telling the stories of clients, fans, and patients to create meaningful marketing. Debbie shared how at Stitch Fix, our storytelling starts and ends with our clients. By rooting our narrative in our community and their experiences, we’re able to bring the brand to life with authenticity and empathy. From our Retail Therapy campaign to our clients' stories, everything we do is in service of helping our clients look and feel their best. Huge thanks to Janett Haas from Forbes for moderating such an insightful conversation. #StitchFix #Sundance #BrandStorytelling #CMO

⭐ Nearly half of people say a compliment on their outfit gives them a confidence boost, but many aren’t getting them nearly often enough, according to our new research. 🎉 That’s why, starting on National Compliments Day (Jan. 24), we’re introducing the Stitch Fix Compliment Guarantee. When clients enlist the help of a Stitch Fix Stylist between January 24 and March 1, we’re making a promise: you’ll receive a compliment on your outfit within 30 days of your Fix delivery, or your next Fix is free. 🤝 Our Stylists are here to take the guesswork out of getting dressed and help more people look good, feel great, and feel confident every day! Check out all of the details on our newsroom: https://lnkd.in/eZiVrnC7

Last week, Stitch Fix took the stage at the annual National Retail Federation Big Show. In “Styling the Future of Retail: AI Patterns That Work,” our CPTO Tony Bacos sat down with Jed Dougherty, Head of AI Architecture at Dataiku, to share how we're leveraging AI to continue to create inspiring client experiences and support our Stylists. Some highlights:  🪞👗 Stitch Fix Vision: We demonstrated how Vision, our GenAI style visualization tool, helps clients discover the styles they will love without them having to put in the work. 🦾🤝 AI as the "Ironman Suit": We shared how we use AI to give our Stylists superpowers - equipping them with the information and resources they need so they can focus on serving clients. 🏁🚀 No Finish Line: Tony shared that in retail, what’s cutting-edge today is a commodity tomorrow. The leaders of the next five years will be those who are prepared to evolve with the technology. #StitchFix #NRF2026 #GenAI #RetailInnovation 

Stitch Fix took the stage at the #CES #AIHouse this week to discuss the future of Agentic AI. Noah Zamansky, our VP of Client Experience, shared how we’re using multimodal AI to not only enhance the Stitch Fix client experience but to empower our thousands of Stylists. Here are a couple of ways we’re doing that: 🪞👗 Stitch Fix Vision: A new style visualization experience powered by GenAI that offers clients personalized imagery of themselves in shoppable outfits tailored to their style profile. By allowing clients to visualize looks in real-time, we’re making it easier than ever to find items they love. 💬✨ AI Style Assistant: Our clients often struggle articulating their style wants and needs. Our AI assistant engages in real dialogue to clarify a client's vibe or intent, and that is shared directly with our Stylists so they can focus on what they do best: creating Fixes that make clients look and feel their best. Our biggest takeaway from the panel (that has always been one of Stitch Fix’s core beliefs): AI should not replace the human touch; it should improve it. Agentic systems empower us to build the empathetic, human connections that AI simply can't replicate. Special thanks to Gwen Hammes (Cro Metrics) for moderating, and fellow panelists Jyotsna (Jyoti) Vaidee (Reddit), Courtney Hawkins (Mejuri), and Rick Gilchrist (Vanadium). And a big shout-out to our Stylists who helped the panelists with their on-stage looks! #StitchFix #CES2026 #AI #RetailInnovation

Today, we unveiled the top trends that shaped fashion in 2025 — and announced  🌶️ Chili Red 🌶️ as our 2026 Color of the Year! This confident shade is already resonating with clients and will play a key role in the rise of “Statement Staples”, the style shift we expect to define 2026. Beginning this week, Women’s clients will start seeing Chili Red pieces featured in their Stitch Fix Vision galleries. Our expert Stylists also identified the three trends clients embraced most in 2025:  • ’90s Revival, led by relaxed denim and wider silhouettes  • Sporty-Inspired Style, including tennis-ready pleats and polos  • Return to Campus, marked by modern varsity details and retro sneakers 🔗 Link to full announcement in the comments.

Today, we reported our Q1 FY26 earnings results, and our fiscal year is off to a strong start! In Q1, we accelerated revenue growth to 7.3% and captured considerable market share gains. Congratulations to the entire Stitch Fix team — your commitment to executing our transformation strategy and serving our clients is fueling our business momentum. https://lnkd.in/gPKBDt3u #StitchFix #Q1Results #Retail

As we head into the winter season, we are seeing clear trends take shape - from vintage-inspired tailoring to elevated nautical influences. Today, we released our Winter Trends Report, highlighting the data behind these shifts. The report also includes expert guidance from our Stylists on interpreting and styling this season’s key trends. Check out all of the tips here: https://lnkd.in/eEVVb3hX

Today, Glossy announced that Stitch Fix was named the “Most Personalized Shopping Experience” in its annual Fashion & Luxury Awards! At Stitch Fix, we leverage our billions of data points on client preferences, the latest in GenAI technology, our assortment of leading brands, and the expertise of our human Stylists to deliver the most personalized shopping experience possible to our clients. Thank you to the Glossy team for this recognition! https://lnkd.in/eGayYq5n