Proud to be one of just two direct mail partners in CartStars 2026, working alongside the brands shaping what’s next in retail and e-commerce. What makes this partnership special isn’t the events or dinners (though those are always top-notch) - it’s the shared belief that meaningful, measurable growth happens when you connect with people in real life, not just online. Here’s to building what’s next together. #CartStars #retail #ecommerce #directmail #growth #partnerships
Share Local Media
Advertising Services
New York, NY 2,972 followers
Introducing a premium direct mail solution for startups, technology companies, and high quality brands of all types.
About us
Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we’ve taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types. So what does SLM actually do? We’re a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding. What are we like at SLM? We’re passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality. Share our excitement? Great - we’d love to hear from you! Note: Please be aware of recent fraudulent messages claiming to offer employment at Share Local Media. If you have not gone through a recent application and interview process directly with Share Local Media, there is a high likelihood the offer you are receiving is a fraudulent one. Please disregard and apply through sharelocalmedia.com if you are interested in applying to a role.
- Website
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http://sharelocalmedia.com
External link for Share Local Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Direct Mail, Marketing, Advertising, and Partnerships
Locations
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Primary
Get directions
44 Wall St
New York, NY 10005, US
Employees at Share Local Media
Updates
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One thing about us is we love to talk strategy. Ecommerce has been the vertical showing the strongest growth in direct mail, outpacing other industries in both adoption and results. We recently sat down with Tie, our leading identity-resolution platform helping ecommerce marketers recognize and re-engage their anonymous site visitors. Together, we unpacked how better data and smarter targeting are turning direct mail into one of the most efficient performance channels in 2025. DM continues to deliver strong results, and we’re proud to be part of the conversation. If your brand wants to discuss strategy, collaborate, or share insights through panels or blog features, let’s connect!
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We’re excited to launch our new series, How Not to Do Direct Mail! After years of helping 700+ brands (from Warby Parker to HelloFresh) scale their direct mail programs, our team kept spotting the same five mistakes over and over - across industries, campaign types, and company sizes. So we decided to share what we’ve learned. This free 5-day email course breaks down The 5 Biggest Mistakes Brands Make (and How to Fix Them) - from over-broad targeting to under-testing to attribution blind spots. 👉 https://lnkd.in/er5AeDXr
We kept seeing the same five mistakes again and again. Different brands. Different industries. Same issues holding back direct mail performance: - targeting that was too broad or too narrow. - testing that was too limited. - attribution that didn’t tell the full story. We saw it in audits, in discovery calls, in conversations with marketers trying to scale their programs. And now we've decided to share what we’ve learned more broadly. Introducing: How Not to Do Direct Mail: The 5 Biggest Mistakes Brands Make (and How to Fix Them) A free 5-day email course built from years of serving 700+ brands, including Warby Parker, HelloFresh, Honeylove, J.Crew, Shiseido, and Mint Mobile. Each day covers one mistake we see most often: from poor targeting and under-testing to attribution blind spots and single-channel thinking. We’ve seen these patterns so many times as we’re talking to new partners that it felt worth putting them into one place. So even if you never work with us, you can run smarter, more effective direct mail campaigns. If you want to avoid the five most common mistakes we see in direct mail, you can sign up for the free 5-day course now: 👉 https://lnkd.in/er5AeDXr
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Our team is attending the The Millennium Alliance CMO Assembly in Atlanta this week on Oct 29-30th! We'll be speaking on how marketers are leveraging direct mail to create brand-accretive experiences that drive engagement and conversions. Stay tuned for highlights after the event 💌 Emma Yeransian Elizabeth Kennedy Brett Underdale
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We know all data tells a story - but when it comes to direct mail, ours has the ability to stamp category winners, one state at a time. Our data lets us see where people are, what they’re opening, and most importantly, what they’re loving. We’ve put together a few fun facts from direct mail - because who doesn’t love a little state-by-state rivalry? *We compiled these by looking at state level response rates for some top categories:* 🚗 Food delivery 💄 Beauty 🐶 Pet products Interested in which state responds best to your category? Contact our team and we’ll show you the insights that can help you reach the right audience. #DataStorytelling #MarketingAnalytics #CustomerInsights #DirectMailMarketing #DataDrivenMarketing #MarketingInsights
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This past week, some of our leadership team met with over 30 brands in Vegas for GroceryShop 2025. Thankfully, most of the bets we made were on the future of retail, and those odds looked pretty good 🙂 The big takeaway: every retailer is rethinking how they deliver value, and what “value” even means. Many conversations centered on AI and the increasingly “promiscuous” shopper - one who moves between channels, screens, and stores to find the best mix of convenience, confidence, and cost. Our ears perked up as that’s a big signal for anyone working in direct mail. Here’s what stood out to us: 🍅 Physical is part of omnichannel again. In-store retail media and digital personalization are merging fast. The same logic applies to mail - it performs best when it’s part of a connected sequence. The most effective campaigns tie into digital triggers, loyalty programs, or retargeting paths. 🥕 Personalization is no longer optional. AI was everywhere this year. But the lesson was about timing. The strongest retail media programs are using data to deliver relevance at the moment it matters. 🌽 Value is about usefulness. Shoppers look for deals, but they remember ease. Clear messaging, credible offers, and seamless redemption are what make value feel real. 🥦 Tangibility builds trust. When digital feels crowded, physical touchpoints stand out. A well-designed mail piece signals credibility in a way pixels can’t. Appreciate all the brands who met with our team last week! Great conversations, smart perspectives, and a lot of momentum across the category. #directmail #CPG #groceryshop2025
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The weeks leading up to Black Friday move quickly. Holidays stack up, and inboxes get crowded. Everyone has a deal. Here’s our deal a couple of weeks early: Spend $500 on your first Poplar campaign & get a $500 credit when you send direct mail ahead of Black Friday.* With Poplar, you can launch in days, not months. ✔️ Upload creative 👬 Pick your audience 🏠 Be in-home in under a week 💲All at a flat cost per piece Target your best former holiday purchasers, re-engage lapsed customers, or surprise your VIPs with exclusive promotions, all while tracking results like you would with digital. Every year, digital offers pile up and many get lost, but we believe in campaigns that stick: on kitchen tables, fridges, and countertops as families gather for the holidays. Poplar makes sure your message gets seen. Reach out to us here: https://hubs.la/Q03L_mHd0 *New clients only.
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If you're in Vegas for Groceryshop this week, let us know - we'd love to meet up! 🥕
Will be at Groceryshop 2025 with our team in a few days! Please DM me if you'd like to meet up. #Groceryshop2025 #JoinMeAtGroceryshop #GroceryshopConnect
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Share Local Media reposted this
Will be at Groceryshop 2025 with our team in a few days! Please DM me if you'd like to meet up. #Groceryshop2025 #JoinMeAtGroceryshop #GroceryshopConnect
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Come see us at Groceryshop Sept 28-Oct 1! 🥑
The final countdown for Groceryshop 2025 is on! Only a few more weeks until the brightest minds in grocery & CPG innovation are in one place. 👉Join me there before it's too late: https://lnkd.in/ed3q-KD6 Between the sessions, meetings, insights, and countless opportunities, this will be the must-attend industry event you won't want to miss. Who in my network is going and wants to meet up? I can't wait to see everyone in Vegas! #Groceryshop2025 #JoinMeAtGroceryshop #GroceryshopConnect
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