MessageFlow

RCS is often deemed the future of mobile messaging but what does it actually change for both users and businesses communicating with them? In our latest article, we explain how Rich Communication Services really work on a phone and why that matters beyond the technical layer. From richer, clearer conversations for end users, to more intuitive, interactive touchpoints for brands, the channel reshapes how customers receive, understand, and act on messages coming in from brands, all inside their phone’s native messaging app. If you want to understand what customers experience with RCS, how it compares to SMS and MMS, and why this messaging standard is becoming increasingly relevant for business, the guide linked in the comment will give you a grounded, practical overview. #RCS #RichCommunicationServices #MobileMessaging #MobileMarketing

Mobile push notifications in retail and ecommerce are both easy to misuse and easy to underestimate. When done right, though, they’re capable of supporting a variety of essential business objectives such as customer engagement, conversion, and retention, all while not feeling intrusive. Swipe through to see a few practical principles that make mobile push actually work in retail and ecommerce, as well as click the article linked in the comments for more. #MobilePush #RetailMarketing #Ecommerce #PushNotifications #CustomerExperience

The truth is there’s no single best time to send push notifications but some moments are better than others. Timing has a much bigger impact on push performance than it’s often given credit for. Picking the same hour for everyone usually isn’t the move. We’ve just published a short article on how to think about push notification timing strategically: what actually influences engagement, why fixed schedules fall short, and how to approach timing in a data-driven way. Read it below to see how timing fits into a more intentional push notification strategy. ⤵️ #MobilePush #MobileMarketing #UserEngagement

Ciekawy wynik, który pokazuje, że „pełna ścieżka” wciąż może nie być tak popularna jak można by się spodziewać, mimo że w praktyce wiele firm i tak prowadzi jednocześnie komunikację marketingową i transakcyjną. Niuans polega na tym, czy wiadomości te tworzą spójny proces, czy po prostu wysyłane są równoległymi torami, obok siebie. Znaczenie ma tu właściwe zarządzanie intencją komunikacji. Marketing ma wywołać reakcję i przesunąć klienta do kolejnego etapu lejka, transakcja ma mu dać jasność i poczucie kontroli (status, potwierdzenie, bezpieczeństwo). Jeśli oba te typy komunikacji nie współgrają ze sobą, mogą pojawić się problemy: wiadomości przychodzą w nieodpowiednim momencie, częstotliwość wysyłki rośnie bez planu, a styl i priorytety komunikacji zmieniają się w zależności od źródła. Oto co możesz zrobić, aby uspójnić swoje kampanie: ▪️ Pogrupuj wiadomości (marketingowe / transakcyjne / krytyczne) oraz ustal ich priorytet. ▪️ Zdefiniuj zasady pierwszeństwa: np. kiedy transakcja powinna wstrzymać marketing, kiedy ograniczyć ilość wiadomości. ▪️ Mierz osobno: dla transakcji dostarczenie i czas dotarcia, dla marketingu kliknięcia i konwersję. Dopiero na tej podstawie optymalizuj. Komunikacja mieszana nie stanowi dodatkowej kategorii, a raczej podejście, w którym marketing i transakcje pracują na wspólny wynik, zamiast konkurować o uwagę odbiorcy.

Email marketing starts with deliverability. In this series we cover it one aspect at a time. Stay tuned for upcoming posts! 💡 Today’s concept: DMARC (the rulebook that tells mailbox providers what to do when authentication fails). SPF and DKIM (discussed in previous posts) help prove your sender identity. DMARC turns those signals into a policy. Without it, providers may still treat your domain as an easier target for spoofing, and you lose control over how failures are handled. What is DMARC? DMARC (Domain-based Message Authentication, Reporting & Conformance) is a DNS policy that connects three things: ▪️ SPF and/or DKIM authentication results ▪️ the domain your recipients actually see in the “From” field ▪️ an instruction for providers on what to do with failing mail (allow/quarantine/reject) It also enables reporting, so you can see who’s sending on behalf of your domain. Why it matters (business impact) When DMARC is missing or set up incorrectly, typical consequences include: ▪️ higher risk of domain spoofing (brand trust and fraud risk) ▪️ weaker consistency across providers in how failures are treated ▪️ less visibility into “unknown senders” using your domain ▪️ deliverability instability when authentication isn’t aligned Steps for improvement (what to do) Treat DMARC as a controlled rollout, not a switch you flip overnight. First, make sure SPF and DKIM are in place for your key streams. Then publish DMARC with a monitoring-first approach (policy that doesn’t disrupt mail while you collect signals). Second, review DMARC reports to identify: ▪️ legitimate systems that aren’t aligned yet ▪️ third parties sending on your behalf ▪️ suspicious/unauthorized sources Finally, tighten the policy step by step as alignment improves. The goal isn’t “strict for the sake of strict”, it’s control and protection without breaking legitimate sending. How to spot a DMARC issue (quick signals) ▪️ recurring spoofing/impersonation attempts using your domain ▪️ email performance varies across providers with no clear reason ▪️ reports show multiple sending sources you don’t recognize ▪️ authentication “passes” in logs, but From-domain trust still seems weak 👍 Rule of thumb Authentication proves identity. DMARC enforces it. Need support? If you’re unsure how to roll out DMARC safely (or how to interpret DMARC reports and align your sending streams), we can help validate the setup and recommend a step-by-step path to stronger protection and more stable deliverability. Ask us in the comments or reach out via our website. #EmailDeliverability #EmailAuthentication #EmailMarketing #DMARC #Deliverability

Many mobile push notifications still resemble run of the mill system alerts. But they don’t have to. Rich push turns a short message into a visual, interactive touchpoint, one that can drive real engagement instead of being dismissed right on the lock screen. Take a look at our article on how rich push works in practice, where it adds the most value, and what to keep in mind if you want to use it intentionally, and not just add visuals for the sake of it. ⤵️

🛡️Zakończony właśnie audyt bezpieczeństwa ICT potwierdził ponadprzeciętną dojrzałość Vercom S.A. w zakresie zgodności z DORA oraz ISO/IEC 27001. Stanowi to ważny sygnał dla całej grupy oraz marek zrzeszonych pod jej szyldem, w tym MessageFlow, które działa w ramach tych samych standardów, procesów oraz szerszego podejścia do kwestii bezpieczeństwa. W praktycznym ujęciu oznacza to realną wartość zwłaszcza dla instytucji finansowych i organizacji funkcjonujących w branżach regulowanych. 🤝Współpraca z technologicznym partnerem, który spełnia wymogi DORA pozwala klientom zaoszczędzić czas i obniżyć koszty, eliminując konieczność powtarzalnych i złożonych audytów dostawców. Bezpieczeństwo stanowi stały i kluczowy element naszej architektury biznesowej. Dzięki temu nasi partnerzy mogą wdrażać i skalować komunikację, mając pewność, że stoi za nią infrastruktura gotowa na rzeczywiste wymagania sektora finansowego, dziś i w kolejnych latach. Więcej na ten temat dowiesz się z artykułu opublikowanego przez BANK.pl: https://lnkd.in/dCUNpNxx #Bezpieczeństwo #ZarządzanieRyzykiem #DORA #ISO27001

W wielu firmach dyskusja o komunikacji często zaczyna się od wyboru kanału: e-mail vs. SMS vs. push vs. RCS. To jednak dopiero kolejny krok w procesie. Pierwszym jest pytanie o to jaki typ wiadomości realnie dominuje w naszych wysyłkach. Komunikacja marketingowa i transakcyjna rządzą się nieco innymi prawami (cel, timing, treść, tolerancja na częstotliwość), a ich mieszanka wymaga spójnego podejścia na całej ścieżce klienta. Jak zatem wygląda to w Twojej organizacji? Daj również znać w komentarzu jaki dominuje u Ciebie kanał.

Email marketing starts with deliverability. In this series we cover it one aspect at a time. Stay tuned for upcoming posts! 💡 Today’s concept: SPF (a baseline authentication check that can still fail you in practice). If SPF isn’t set up correctly, mailbox providers may treat your messages as less trustworthy and your deliverability can suffer even when your content is strong. What is SPF? SPF (Sender Policy Framework) is a DNS record that tells mailbox providers which servers are allowed to send email on behalf of your domain. In simple terms, SPF answers: “Is this sender authorized to use this domain?” ▪️ it lists approved sending sources (IPs/servers) ▪️ it helps providers block obvious spoofing attempts Why it matters (business impact) When SPF is missing, outdated, or misaligned, common consequences include: ▪️ authentication failures → higher spam placement ▪️ weaker protection against spoofing (brand trust risk) ▪️ inconsistent results after adding new tools (CRM, ecommerce, automation platforms) Steps for improvement (what to do) Treat SPF as a living record, not a one-time setup. First, make sure every sending tool is included in SPF (ESP, CRM, transactional provider, helpdesk, etc.). The most common SPF problem is simple: a new platform starts sending but wasn’t added. Second, keep SPF clean and consolidated. Too many “include” mechanisms can break things – mailbox providers have limits on how SPF is evaluated. If your SPF record is bloated, it’s a sign you need a more intentional structure. Finally, remember that SPF should work together with your visible sending identity. If the domain used for authentication is different from the domain your recipients see, trust signals weaken (and later DMARC alignment becomes harder). How to spot an SPF issue (quick signals) ▪️ emails start failing right after onboarding a new sending platform ▪️ logs show SPF failures or “softfail” outcomes ▪️ deliverability drops for one stream (e.g., transactional) while another is fine ▪️ sudden increase in spoofing/impersonation incidents 👍 Rule of thumb If a sender isn’t clearly authorized, mailbox providers assume risk, and the inbox is where risk rarely gets rewarded. Need support? If you’re unsure whether your SPF record covers all your sending systems (or whether it’s become too complex), we can help audit it and recommend the cleanest setup for stable deliverability. Ask us in the comments or reach out via our website. #EmailDeliverability #EmailAuthentication #EmailMarketing #SPF #Deliverability

Mobile push notifications are often seen as a simple ping channel. In practice, they’re way more versatile than that. Push covers two distinct use cases and knowing the difference lets you go beyond basic reminders. 🔔 Transactional push is about service and trust. Order updates, confirmations, system alerts – messages users expect and rely on. 🎯 Marketing push is about attention and action. Offers, reminders, win-back nudges – messages that influence decisions in the moment. Different goals. Different expectations. Different rules. What they share is the advantage of being delivered directly to the device, without inboxes, feeds, or algorithms coming in between. We’ve broken down how transactional and marketing push differ, when to use each, and how they work together in a modern communication strategy in the article linked in the comments. #MobilePush #PushNotifications #TransactionalMessaging #MarketingCommunication #BusinessMessaging