Metia

Fintech Forward: The CX revolution   Our focus this month is on the importance of the customer experience (CX) in financial services and the impact of AI in enabling institutions to deliver a more personalized approach. Gartner says that organizations are increasingly recognising that CX is critical for growth, with 57% of CEOs and CFOs prioritising it to drive loyalty and business results. But many financial institutions still fall short. That said, banks are increasingly exploring how agentic AI can be used to transform customer engagement – with Lloyds Bank sharing its vision for the year ahead. Beyond experience alone, the focus is also shifting toward delivering real customer outcomes. As experiences become commoditized, banks must use data and AI to help customers achieve tangible goals. Regulatory developments are reinforcing this shift. In India, the Reserve Bank of India now requires banks to prove customers make informed choices, capturing explicit consent for each product and eliminating manipulative sales practices. Maintaining auditable consent records ensures more transparent, customer-centric experiences. To succeed, banks must align CX strategies with business priorities, break down silos, focus on the right customers and measure success by both customer satisfaction and real-life outcomes.   Click below to read the newsletter: Fintech Forward: The CX revolution https://lnkd.in/e5UcCgAP Sarah Mason Atrayee Das Caitlin Gibson The Financial Brand Forrester Gartner Lloyds Banking Group #AI #events #fintech #growth #banking #CX  

Metia is hiring. Do you know any super smart campaign planners working in B2B agency-land? You know, they get it quickly, think strategically, have the ideas that answer the brief, and can communicate it articulately - then we'd appreciate the connection.

If you want to shape strategy that drives measurable B2B growth — and lead from the front while doing it — we’d love to hear from you. We are looking or a Strategic Planner to join our London Team. Strategic Planner (B2B Digital Marketing) 📍 London (Hybrid) | 4–5+ years’ experience At Metia, we partner with ambitious B2B and technology brands to drive measurable growth. We’re looking for a commercially minded, digitally native Strategic Planner who can turn complex business challenges into clear, actionable strategies that deliver pipeline, leads, and revenue. The Role You’ll shape integrated B2B digital strategies, influence creative direction, and lead client conversations — working closely with account, creative, and performance teams to deliver real business impact. What We’re Looking For ✔ Strong B2B and/or tech experience ✔ Confident leading client strategy and workshops ✔ Digital-native across channels and platforms ✔ Data-driven mindset focused on KPIs and performance ✔ Able to translate business objectives into actionable briefs ✔ Comfortable managing multiple projects simultaneously What You’ll Do • Lead insight-driven B2B digital strategies • Develop personas, journeys, value propositions • Define KPIs and measurement frameworks • Shape campaign narratives and channel strategy • Present recommendations to senior stakeholders What We Offer Competitive salary (DOE) | Hybrid working | 25 days holiday + bank holidays | Pension | Wellness initiatives | Private healthcare For the full job specification, visit: https://lnkd.in/eWq-8MMZ 📩 Send your CV to omi.qadir@metia.com

This week’s FinTech Forward newsletter looks at how AI is reshaping banking, with a growing emphasis on moving beyond experimentation and delivering measurable returns. Recent industry research by Finastra shows almost universal uptake of AI among financial institutions globally, with leaders now focusing on scaling the technology responsibly, securely, and profitably across core functions. Similarly, as highlighted in a recent IDC report, many Asian banks are increasing their investment in AI and examining how agentic AI can automate complex processes, support faster and more consistent decision-making, and scale efficiently – supported by strong data and governance. As AI changes the way we work, the industry is looking at how AI is increasingly removing routine tasks in banking, leaving humans to focus on handling more complex tasks. Alongside these developments, we share 25 use cases for GenAI in finance and highlight the best in show winners from Finovate Europe 2026.   Read the newsletter here: https://lnkd.in/e_DxAjqb   Sarah Mason Atrayee Das Caitlin Gibson IDC Finovate FinTech Futures #AI #events #fintech #growth #banking

Welcome to the first Fintech Forward newsletter of 2026 – with a focus on the latest insights, analysis, and events shaping the fight against financial crime. Financial services are at a critical crossroads as AI and technology transform fraud detection and compliance. However, a recent UK Treasury Select Committee report warns that regulators are not doing enough to manage AI risks, leaving consumers and the financial system potentially exposed to serious harm. Even with widespread AI adoption, financial crime continues to thrive, fuelled by phishing, social engineering, and highly organized global scams. Experts stress that technology alone isn’t enough – coordinated education, human oversight, real-time monitoring, and cross-border collaboration are essential. AML and KYC is one area where practices are evolving rapidly. Using AI for continuous monitoring and behavioural insights is crucial in flagging up anomalies, yet human judgment remains central to effective compliance. To discuss these challenges and more, financial crime professionals will be coming together at a range of events in the year ahead, including the ICA Future of FinCrime & Compliance Summit in May, and the NextGenFinCrime forum in July.   Read the newsletter here: https://lnkd.in/eEJAg322   Sarah Mason Atrayee Das Caitlin Gibson Chartis Research Finextra Financial Reporter #AI #events #fintech #growth #Financial #crime #fincrime

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In this week's FinTech Forward newsletter we take a look at predictions for the year ahead. This newsletter explores what analysts and other influencers see in store for the global banking and fintech landscape. Advanced technologies like artificial intelligence (AI), blockchain, and quantum computing are expected to play a key role in delivering faster, smarter, and more efficient services. Over the next five years, AI will shift from a supporting role in financial services to becoming a core operational enabler. Institutions that successfully integrate AI while maintaining governance, investing in workforce reskilling, and building trust will be well positioned to achieve sustainable digital transformation. Complementing these projections, tokenized money, CBDCs and blockchain are set to reshape the global financial ecosystem under evolving regulatory and geopolitical dynamics. While AI’s influence will continue to ripple across financial services, success for new digital entrants will remain challenging, emphasizing that long-term growth will depend on strategic innovation, compliance, and the responsible adoption of emerging technologies. Read the newsletter here: https://lnkd.in/eMnZYHJn   Sarah Mason Atrayee Das Caitlin Gibson IDC Forrester Finextra #AI #events #fintech #growth #wealthmanagement #CBDC #Blockchain

Not everyday you welcome a supercar into the office! Here's a sneak peak behind the scenes at our LA office as we get ready for an exciting day of filming for a new client project. #agencylife #b2bmarketing

Are you finding yourself getting stuck trying to create marketing campaigns that stick? With QuickStart℠ we can help you hit the acceleration button and cut through the noise with an evidence-backed plan powered by our enterprise-level AI tools. Click to learn more and start getting unstuck. https://lnkd.in/eypjCQNr

Fantastic to win the Best Fintech Go-To-Market Launch award at the Fin.Tech Marketing Community Awards alongside our client Communify. Thank you to Mark Trousdale for describing our partnership so eloquently in how we worked together to bring the Communify brand to life, build awareness, generate leads and drive growth. Looking forward to another great year ahead!   Shout out to our clients John Wise, Walker Daniel, Ashley Quammen and Matteo Avellini, plus our teams at Metia and CODESM. #FTMCAwards2025 #Winner #MarketingLeader #FinTech #MarketingExcellence #Leadership #Awards