Sinch Mailgun

Hot take: AI isn’t the main character in your email strategy. Your audience is. If you caught Deliverability Academy, you heard it loud and clear: The goal isn’t to “optimize for AI.” It’s to create emails people actually want. Because when your emails feel like: - Something valuable - Something you were expecting - Something worth opening You don’t have much to worry about. AI might sort the inbox, but humans still decide what matters. We pulled a clip from the session that gets to the heart of it. Watch the full webinar on demand: https://lnkd.in/dDzQe3mY

April 1: "this email looks suspiscous... lol" April 2: "this email looks suspicious" *sent to spam folder* DKIM helps you show up as yourself, so spam filters can tell you're not kidding around. https://lnkd.in/dwHJzpzR

So, your inbox has been reading your emails before you do? Cool, cool, cool. If you missed Deliverability Academy last week, here’s the catch-up you didn’t know you needed: AI is officially inside the inbox. Not just helping you write emails, but: - Deciding what gets seen first. - Summarizing your campaigns before anyone opens them. - Suggesting replies your audience might actually send. And yes, sometimes those replies are (sadly) better than what we’d write ourselves. We pulled a clip from the session breaking down what Gmail, Outlook, Yahoo, and Apple are doing right now. Check it out, then watch the full webinar on demand: https://lnkd.in/deTsVKSr

Missed yesterday's Deliverability Academy webinar with Thomas Knierien, Alison Gootee, and Jonathan Torres? (We won’t tell 'em. 😉) Or maybe you already want to rewatch? (We respect it.) Either way, you might want to check this one out on demand. You'll learn how your emails are now being summarized – and judged – by AI, before humans even see them. (*Gulp*, no pressure.) Catch the Deliverability Academy gang on demand: https://lnkd.in/eupW7f55

We’re live in one hour. Deliverability Academy: Inbox Optimization for the AI Era 🕚 11 AM EST Still time to register and attend live (or get the on-demand recording). Join us → https://lnkd.in/gpzk4yrh

Tomorrow at 11 AM EST. We’re unpacking what happens when AI becomes the first reader of your email. If you care about: - Inbox placement - Engagement signals - Long-term sender reputation You’ll want to be there. Register → https://lnkd.in/gpzk4yrh

What happens when AI starts organizing your inbox? Sometimes it gets things wrong. In the Season 7 premiere of Email’s Not Dead, our guest Al Iverson shares a real example from early AI inbox experiments where a phishing email was highlighted as “important.” It's a reminder that AI inbox features are still evolving, and that senders should focus on the fundamentals. AI may change how messages are surfaced, but the basics of good email remain the same. Watch the clip and listen to the full episode: https://lnkd.in/eZDgZXas #EmailsNotDead #Deliverability #EmailMarketing #AI

🚨🚨 ONE WEEK AWAY! 🚨🚨 Have you registered for Deliverability Academy: Inbox Optimization for the AI Era? If not, what are you waiting for? AI is already filtering, sorting, and summarizing emails across major inbox providers. Are you optimizing for that reality? Join us March 25 at 11 AM EST Claim your seat → https://lnkd.in/gpzk4yrh

When it comes to bounces, email senders are taught a simple rule: 4xx = soft bounce (retry) 5xx = hard bounce (delete) But what if that rule isn’t always right? 👀 In this month's Bounce House, Alison Gootee is popping off about why bounce codes are more like clues than rules – and what you should actually pay attention to when emails don’t land. Check it out here: https://lnkd.in/eECdm8nQ

Whether you're cleaning out your whole house or just your inbox, spring is (nearly) here 😮💨 and Mailgun's been busy. Our latest newsletter covers bounce codes, API testing, DKIM, and more – plus links to the S7 premiere of Email's Not Dead and registration for the latest Deliverability Academy. If you care about email, you already know the drill. 👇