Molson Coors Beverage Company

Our team at Molson Coors spends months every year planning for summer. It’s beer’s biggest season, which is why we invest significant time and resources across the business: breweries, sales, marketing and every team in between. All that planning and hard work aside, we also have to be ready to act fast, like celebrating the moments that matter with a barge full of Miller Lite in Miami when the Tartan Army comes to town. It’s been great seeing our team, and so many other brewers, embrace the story of Scottish beer drinkers this past week. The speed, creativity and problem solving all speak volumes about the passionate people who make beer the best industry in the world. Great work by the team who “Restocked the Scots,” including the band of bagpipe players they managed to find in south Florida. Cheers!

This summer, in addition to big and splashy national campaigns, we are also thinking about how our portfolio shows up as a whole to meet consumers in the occasions where we believe our beers are well suited. It’s the everyday moments, like getting away for a long weekend at the lake with friends or taking on an international adventure to cheer on your favorite team. “Beer is the great unifier,” says Elizabeth Hitch, VP of Marketing for Above Premium beer. “You can bring beer to a party, and it’s often a welcome hit. That’s why we’re showing up where we believe consumers are, to remind them that beer is a great choice for the celebrations they care about most.” Read more at the link in comments. 

Molson Coors’ value portfolio is a key pillar of the company’s Horizon 2030 strategy, and it builds from a place of strength. Whether it’s the launch of Keystone Light Apple or Miller High Life’s one-of-a-kind JukeKeg, the company is getting creative to keep these longstanding, trusted brands at the forefront.   With so much energy behind our value brands, we sat down with Senior Marketing Director for Value Brands Chris Steele to catch up on the latest from his side of the business.  “People are always looking for value, and we’re proud to provide that,” says Steele. “Familiar and trusted brands and quality beer at affordable prices.” Read more at the link in comments.  

From fireworks to bonfires, cookouts and beach days, we can’t wait to celebrate America’s 250th with our ice-cold beers and beverages in hand.    With the holiday around the corner – and many festivities to be enjoyed – distributors across the U.S. have already begun preparing for the big weekend ahead to make your celebrations one for the ages.     Cheers to 250 🍻

More than three decades ago, we started brewing beer in Trenton, Ohio with the introduction of Miller Genuine Draft. Today the brewery produces some of our most iconic brands that are enjoyed across the country – from Miller Lite to Coors Light and Miller High Life. Trenton is also home to our canned water program, which is sent as aid to communities affected by natural disasters. Just last week I had the chance to meet with our team in the brewery to discuss a variety of topics including the brewery’s rich history, process and logistics, packaging and fulfilment. Our team members in our breweries are the true champions of beer – because without them, well there is none. Thank you to the full team in Trenton – and to our brewery workers around the world – who make the beer that helps us all celebrate life’s greatest moments. Cheers!

Just recently, we recognized suppliers who make an impact on our business every day. From packaging to logistics and transportation, it takes many people to get beverages in hand to help people celebrate all of life’s moments. Congratulations to the following 2025 Supplier of the Year winners who help us make that happen:   Brewing Ingredients Supplier of the Year – Watertown Hops Company    Warehousing & Cross Dock Supplier of the Year – Biagi Bros    National Transportation Supplier of the Year – Arrive Logistics    Industrial Supplies & Services Supplier of the Year – Airgas USA, LLC     Packaging Materials Supplier of the Year – Rocky Mountain Bottle Company    Regional Transportation Supplier of the Year – FBG Transport    Capital Projects Supplier of the Year – Building Service Inc. 

During the summer of soccer, Coooooooooooooors Light will be there for every Gooooooooooal celebration with the Coors Light Tallerboy. Building on the brand’s new TV spot featuring legendary soccer announcer Andrés Cantor swapping his Gooooooooal call for a Coors Light order, the Tallerboy fits three 12-ounce cans of Coors Light, keeping the mountains blue for all your soccer celebrations. “We wanted to create something that brought that same spirit of the goal call to life in a tangible way,” Matt Carpenter, vice president of marketing at Coors Light, said to Food&Wine. “We landed on a product that physically stretched the Coors Light experience.” Fans can also submit their own “Coooooooors Call” through Coors Light’s website for a chance to win prizes worth up to $10,000. Read more about the Tallerboy and Coors Light’s soccer plans at the link in comments.

When Coors Banquet, Wrangler, and Chase Rice come together, you get a song we can’t get out of our head (“Connie Lou”), a first-of-its kind apparel drop (“Beer Chords”), and, of course, a beer to enjoy that’s brewed only in Golden, Colorado, with Rocky Mountain water (Coors Banquet).    Cheers to a collaboration rooted in shared Western heritage. Read more about it and Banquet’s growth among 21+ Gen-Z drinkers from Inc. here: https://lnkd.in/gmpqny6g 🍻