Lulu Press, Inc.

Thank you to everyone who visited the Lulu team last week at TBEX North America in Richmond! From travel creators to tourism boards, we enjoyed thoughtful conversations exploring how books, guidebooks, journals, and photo books can help transform digital content into lasting resources that inspire travelers, strengthen brands, and create new opportunities for engagement. Start your journey with Lulu here: https://lnkd.in/ewjKRNT6

Travel creators build audiences by sharing experiences. Tourism organizations promote destinations by sharing stories. A book brings those two worlds together. In this video, travel creator Luis Enrique Lan 💳 shares why publishing a book with Lulu became more than a creative project. It became a way to build authority, strengthen partnerships, and create long-term value beyond social media. The same opportunity exists for destination marketing organizations, tourism boards, and travel brands looking to create premium guidebooks, visitor resources, and branded publications without the challenges of inventory management. Hear their story, then create your Lulu account and discover how print-on-demand can support your travel business: https://lnkd.in/evnASNXd

The travel industry doesn’t have a content problem. It has a publishing problem. Tourism boards, hotels, and travel publishers invest heavily in creating incredible guides, magazines, and guest experiences. But too often they’re constrained by outdated production models: annual print cycles, excess inventory, long lead times, and materials that become outdated before the season is over. With Lulu, you can update guides in days instead of months. Produce exactly what you need, when you need it. Drop ship printed guides and publications worldwide while Lulu handles production and fulfillment behind the scenes. That’s the conversation we’re having at TBEX North America this week. 📍If you’re in Richmond, stop by and meet the Lulu team! Can’t make it? Learn how Lulu’s publishing technology helps travel organizations modernize print production, automate fulfillment, and sell directly to readers and travelers: https://lnkd.in/dvttAsC3

Every successful publishing workflow starts long before a reader places an order. File preparation is one of the most overlooked steps in the publishing process, yet it has a direct impact on production quality, launch timelines, and the overall customer experience. This guide walks through the key considerations for preparing print-ready files and building a smoother path from finished manuscript to finished book: https://lnkd.in/eyWXbNjx #Publishing #PrintOnDemand #BookDesign

At the end of 2025, Publish & Prosper highlighted six trends we believed would have a meaningful impact on publishing in 2026. Now that we’re halfway through the year, it’s time to evaluate how those trends are developing. In Episode 125, Matt & Lauren revisit topics including direct sales, AI adoption, creator-led publishing models, community building, and print-on-demand to discuss what’s gaining traction and what it means for the future of publishing: https://lnkd.in/gpJ363uQ Listen wherever you get your podcasts, or watch the episode on YouTube!

For publishers, growth is no longer just about selling more books. It’s about creating a more direct relationship with readers while reducing operational complexity. A direct-to-consumer strategy powered by print-on-demand can help publishers expand their catalogs, gather better customer insights, and generate new revenue opportunities without the burden of inventory management. Join Lulu and Supadu on June 30, as we discuss how publishers are putting these strategies into practice: https://lnkd.in/eD9RqyHm 📅 June 30, 2026 | 1 PM ET

More authors, creators, and entrepreneurs are exploring direct sales as a way to build stronger customer relationships, gain valuable audience insights, and create additional revenue opportunities. But where do you start? 👉 https://lnkd.in/eThd6WPN This guide walks through the fundamentals of selling books directly to readers with Lulu, including key benefits, common approaches, and foundational steps for building a direct sales strategy.

The most effective publishers think beyond a single version of a book. With print-on-demand, authors and organizations can create purpose-built editions for events, crowdfunding campaigns, book clubs, direct sales, and niche audiences without the costs and risks associated with traditional inventory models. This article explores how customizable publishing solutions are creating new opportunities for audience engagement, marketing, and revenue growth: https://lnkd.in/eqNtqMZD

The most effective use of AI in publishing is not replacing creativity. It’s reducing the administrative burden that often gets in the way of it. Authors and creators spend countless hours on operational tasks, marketing activities, production workflows, and business administration. In Episode 124 of Publish & Prosper, Matt & Lauren discuss how AI tools can help streamline those responsibilities so creators can devote more time to the work that requires human expertise, insight, and creativity. Listen wherever you get your podcasts, or watch the episode on YouTube! https://lnkd.in/eUBqE5pX

Selling direct creates opportunities for better margins, deeper audience insights, greater brand control, and more meaningful reader relationships. It also reduces reliance on third-party platforms by giving creators a direct connection to the people who support their work. This Lulu University video explores why direct sales are becoming an increasingly important part of a modern publishing strategy and how authors can begin incorporating them into their business. Watch the full video on our YouTube channel or learn more at lulu.com #DirectSales #Publishing #CreatorEconomy #Ecommerce