Luxury Presence

She built a $1B business by alienating people on purpose. Today we hosted a panel with Holly Meyer Lucas 🍋 and Jonathan Spears. Holly runs Meyer Lucas Real Estate in Jupiter and Palm Beach. Her team sells over $100M annually. During the pandemic, every agent in her market moved in the same direction. Holly went the opposite way. She updated her Google Business Profile to show her business is female-owned and LGBTQ friendly. In Palm Beach County. "While everyone was leaning into the MAGA movement, I intentionally went the other direction. We had same-sex couples and women relocating to South Florida who found us because of that." Then she said this: "If you intentionally alienate a certain type of person, you gain the lion's share of a very specific audience." Most agents avoid taking a position because they want to appeal to everyone. Holly proved that wrong. When you try to be for everyone, you end up mattering to no one. She calls it "zigging when they're zagging." Here's how she explained it: "If I can sell to every person on my street, that's 70 homes. By saying this is the best street, I'm alienating all the others. But my street is going to love me for that." Strategic alienation isn't about excluding people from service. It's about making it clear who you're speaking to. The agents afraid to take a position think it limits their market. Holly expanded hers. #RealEstateBranding #PersonalBrand #RealEstateMarketing #LuxuryRealEstate #BrandStrategy

87,000+ agents and brokers trust Luxury Presence to grow their business. This award is a reflection of that. G2 named us one of the Best Real Estate Software Products of 2026, a list that less than 1% of 175,000+ companies on the platform earn. Rankings are built entirely on verified reviews from real users, which makes the recognition so special. To every client who shared their experience: thank you. You made this possible.

"Social media is the most overrated thing in real estate right now. Not everyone should do it." That's Noble Black. $3 billion in career sales, top team in Manhattan and the Hamptons. Bold take from someone who's winning without loving it. Here's what he means: Social media works. The problem is the assumption that it works the same way for everyone. Noble's business runs on relationships and referrals built over decades. By the time a deal is on the table, Instagram was never in the room. For agents whose next client doesn't know them yet, social is a legitimate engine. The lesson isn't "avoid social media." It's "don't build your business around channels that don't match how you actually work." Is social media overrated in real estate, or does it depend on who's using it?

AI is closer than most people think. Our CEO Malte Kramer the stage at Inman Connect NYC to show exactly what that looks like in practice. We built an AI voice rep at Luxury Presence that works after hours and on weekends to book prospects with our sales team. Thousands of calls in, only five people have asked if they were talking to an AI. It's not perfect yet. But it's further along than the industry may realize. #AI #RealEstate #InmanConnect #RealEstateTech #AIinRealEstate #PropTech

Every agent has a story. The difference is knowing how to use it. Holly Meyer Lucas 🍋 and Jonathan Spears built billion-dollar businesses by treating their narrative like a strategy. Join them this Thursday, February 19th | 12 p.m. PT / 3 p.m. ET for a master class on crafting your personal brand. Register via the link in our comments! #RealEstateMarketing #PersonalBranding #RealEstateAgents #LuxuryRealEstate #RealEstateBusiness 

The agent who wins in 2026 is the agent who ___. Still riding the high from Inman Connect NYC last week. Follow us for real talk from real agents! #Inman #InmanConnect #RealEstateAgent #RealEstateLife #RealtorLife

Here's what I learned from 1M followers: clients don't choose polished. They choose real. Stop chasing reach. Start showing up as yourself. Authenticity wins every time. Follow us for real estate social strategies that actually convert. #realestateagent #realestatemarketing #socialmediatips #realestatetips

68% of real estate agents have tried AI. Only 17% say it's made a real difference. That gap is the problem Malte Kramer addressed during his keynote speech at Inman Connect this week, saying that, yes, AI works in real estate. But most agents are using it wrong. He called it the difference between AI slop and AI brilliance, and pointed out that the line between the two is thinner than most people think. "It comes down to knowing which tasks deserve full automation and which ones need a human in the loop." Low-stakes, data-driven work? Let AI run your lead qualification, appointment scheduling, and SEO optimization. Creative work that requires taste? AI can generate listing descriptions, social posts, newsletters and you curate. The quality of the output will depend entirely on the quality of the prompt and the human editing it. Client-facing, strategic work? That's yours. You do the negotiations, listing presentations, and relationship building. This is the work only you can do and with AI, you have more time to do it well. The line Malte kept coming back to was simple: Focus on what makes you irreplaceable. Use AI for everything else. #InmanConnect #RealEstateTech #AI #RealEstateAgent

You're not an employee. You're a CEO. Nobody is coming to save your career. Not your brokerage. Not your team lead. Not the market. As a real estate agent, you ARE the business. Lauren Henss, CDMP, PCM just dropped some serious wisdom in her latest article on our blog, and we pulled out the highlights you need to hear: ✅ Know your numbers (GCI, efficiency, lead sources)  ✅ Design your business around what energizes you  ✅ Invest in skills that compound over time  ✅ Protect and nurture your sphere like the asset it is The market will change. Technology will evolve. Roles will shift. But your ability to define your value and lead yourself forward? That's what separates agents from CEOs. #RealEstateAgent #RealEstateTips #RealtorLife #RealEstateCareer #RealEstateBusiness

Congratulations to Luxury Presence founder and CEO Malte Kramer for being selected as a 2026 Inman Power Player, one of real estate's most prestigious honors recognizing the most innovative and influential executives shaping our industry's future!